removing the people pain
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M A R I A N N E P A G E | B R I G H T 7 | T H E M C F R E E D O M SYSTEM™
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ou can look at society’s ever increasing need to consume their
food fast; you can talk about how much kids love their Happy
Meals; you can even put it down to the fact that they are a very
affordable choice when times are tough.
But the truth is that McDonald’s success is based on a very simple
formula…they develop systems to run every aspect of their business, and
they train people to run those systems.
SO WHY DON’T MORE BUSINESSES COPY THEIR MODEL?
Why do so many businesses end up with a Wacky Races operation where
everyone is going in roughly the same direction, but in their own way and
at their own speed…when what they set out to be was a Formula 1
operation - a high performing team where everyone knows exactly what
they are doing, how it fits into the bigger picture, and that they are
responsible for doing it to a high standard?
A Formula 1 operation needs a strong platform of process and systems.
The sort of operation that McDonald’s has built their success on.
Y
There’s a reason why McDonald’s are so successful...
why they have grown from one small business in the
backwaters of I l l inois, to 35,000 small businesses…
and counting, around the globe.
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HOW DO YOU STACK UP AGAINST THEM?
Is your business simple and straightforward?
Are you consistent and reliable?
Do you have systems, and if so are they simple, logical and repeatable?
Can you leave your team to get on and run the business for you when
you’re not there?
Would your team, and your customers agree with your answers to
these questions? :o)
Over the past 30 years I’ve worked with many small business owners, who
all have one thing in common…the desire for an easier life.
Not a lazy life…just an easier life.
A life where they have more freedom…where they’re not working 70 hour
weeks, where they’re not always checking up on someone, where they
have no guilt because their life is in balance and they spend lots of quality
time with their family and friends.
WOULDN’T YOU WELCOME THAT SORT OF LIFE?
A life where you’re no longer needed in your business for it to run
smoothly…where you have financial freedom, and also the time freedom
to pursue other goals.
I worked with McDonald’s for most of my adult life, and I learned that the
only way to achieve the freedom you’re looking for, is to have effective
systems running your business… and good people… (even if that’s only
you at the moment) running your systems.
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M A R I A N N E P A G E | B R I G H T 7 | T H E M C F R E E D O M SYSTEM™
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THE MCFREEDOM SYSTEM™ IS YOUR ROADMAP TO THAT
TIME AND FINANCIAL FREEDOM.
In creating my system, I’ve taken the McDonald’s model, adapted it, and
made it accessible to every business owner who is ready to replace
themselves…and enjoy the growth and freedom that come with that.
Through these pages, I’m going to share that system with you and
introduce you to the 5th step you need to take, to achieve the life you’re
looking for.
THE MCFREEDOM ROADMAP
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M A R I A N N E P A G E | B R I G H T 7 | T H E M C F R E E D O M SYSTEM™
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I pretty much grew up at McDonald’s, where I
enjoyed a richly varied and successful career in
a business that teaches you, amongst many
other useful skills, how to make yourself
completely replaceable.
It was during my years with McDonald’s that I
learned how to develop logical, repeatable
systems, how to root out inefficiency and duplication, and keep my
functional area of the business running like a well-oiled machine.
I learned the importance of engaging and developing my team to work
the systems effectively, while keeping everyone focused on the customer
and the need for continuous improvement.
I LEARNED THAT SYSTEMS RUN THE BUSINESS; PEOPLE
RUN THE SYSTEMS.
I ’m Marianne Page, the creator of Bright7 and The
McFreedom System, and author of Process to Profit - the
book hailed as ‘better than the E Myth’!
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M A R I A N N E P A G E | B R I G H T 7 | T H E M C F R E E D O M SYSTEM™
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THAT’S THE FOUNDATION FOR BUSINESS GROWTH, AND
IT’S THE ‘WHY’ BEHIND MY BUSINESS, BRIGHT7.
Too many successful small business owners plateau before their
business reaches its full potential because they don’t understand the
power of Process + People. They don’t look at the McDonald’s model and
recognise it as their own path to time and financial freedom.
I know that I can help these business owners to recognise this big block
in their business and then help them to build the processes and systems
that will be the springboard for their future growth and success.
Systems to hire, develop and keep the right people. Systems to find, look
after and keep the right customers. The most successful companies, big
and still growing, have process and systems in every area of their
business.
That’s my mission in life…my passion I should say really…to help people -
business owners like you in particular - to Simplify and Systemise what
you do, so that you can fulfil your potential and achieve true success,
whatever that might look like to you.
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Many business owners shy away from employing as an option...
‘Ooh I tried that once and I’m not going down that route
again!’...
‘No way! Far too much hassle’...
‘You gotta be kidding me...I can do the job better and quicker
myself’
Others who have employees are either struggling with, or hugely
frustrated by, the whole experience...
‘Ive told them a million times how to do this...why don’t
they just get it..?’
‘I just can’t get them to stop playing on their mobiles...’
‘Why do they keep making the same mistakes..?’
If you want to grow your business you need other
people...whether they are partners, associates or
affil iates...whether you find them on Elance or you employ
them...if you want to grow your business without kill ing
yourself...if you want to replace yourself in your
business...other people are essential.
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Maybe you recognise your own grumblings here...
When you think of people systems my guess is that the words HR, legal
and discipline spring to mind. The soul-shrinking, limiting side of
employment!
I challenge you to adjust your thinking and change your mindset...
Think helping individuals to fulfil their potential.
Think working with engaged employees who want to do a good job and
take ownership... without you breathing down their necks.
Think running a consistently
Efficient business where you have control whether you’re in the office or
on the beach.
The truth is that if you have the right systems in place...and the right
mindset...employing people is not only straightforward, but also hugely
rewarding.
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By the right systems I’m talking about your systems for hiring, personal
development, performance management, reward & recognition...the 4
essential People systems that keep everything consistent and controlled,
that keep everyone informed and engaged.
Remember - a system, a process and a procedure for everything in your
business.
Here’s the thing...
If you only bring the right people - people who share your values - into
the business
If you show an interest in them and develop them as individuals
If you give them all the information they need, and logical systems so
that they can do the job to your high standards
If you manage their performance - give them structured feedback
regularly and consistently - making sure they know the consequences,
good and bad
If you recognise them and reward them for a job well done.
...your business will grow...to whatever size you want it to, and you will
replace yourself in your business.
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And if you doubt what I’m saying, think again about McDonald’s...or Virgin,
or Apple.
It’s not by chance that the average management employee at McDonald’s
has around 20 years service or that people want to work for Virgin and
Apple.
Successful business is based on the strength of your employer brand as
much as the brand you market to your customers.
Build your people systems, build your business.
Step 5 on the Bright7 Roadmap is all about getting the right people into
your business, and giving them the information and support they need
to run your systems effectively.
YOUR HIRING SYSTEM
Bringing in people who share your values, and get why you do what
you do
Making their first day special
Structuring and measuring the success of their probationary period
Welcoming them to the team if they’re a good fit; parting company if
they’re not
YOUR TRAINING SYSTEM
Training your people to follow the systems, processes and procedures
Developing them as team players
Developing them as people
Bringing out the leader in them
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M A R I A N N E P A G E | B R I G H T 7 | T H E M C F R E E D O M SYSTEM™
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Systems make life easier for your people. Everyone knows where they
stand. Everything is consistent and reliable.
Your team are more engaged, and an engaged team looks after your
customers and cares about the business because they feel part of it.
If you want your business to run like clockwork, to grow without more
effort on your part...
[For information about how to manage the performance of individuals
and develop a consistently high performing team, see “The Busy Business
Owner’s Guide to Consistently Excellent Performance”]
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M A R I A N N E P A G E | B R I G H T 7 | T H E M C F R E E D O M SYSTEM™
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I want to hear what your vision is, I want to know how you’re getting on
with setting up those key systems in your business, I want to hear how
your employees are responding to your new procedures.
Tweet me at http://www.twitter.com/MariannePage07, or come over
to my Facebook page http://www.facebook.com/Bright7Ltd and pop
a post on my timeline.
If you’re struggling, let me know and I’ll do my best to help you out. If
you’re loving your new consistent business, let me know that too. Either
way, I’d love to hear from you.
YOUR BRIGHT7 ROADMAP TO
TIME AND FINANCIAL FREEDOM
The McFreedom SystemTM gives you the know-how and tools to build
a consistent and reliable business that runs like clockwork whether you’re
there or not.
Well actually, the first, most important step...COMMIT.
Make a commitment now to achieve your time and
financial freedom. Set the date that you are going to
replace yourself in your business. Then, one day at a
time... make it happen!
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Through this programme, I work with you to implement each of the 7
steps and embed the key systems into your business.
There are several ways to work with The McFreedom System™.
Choose the one that’s right for you:
The McFreedom System™ Bootcamp
Develop your systems through online tutorials and pdf resources in this
quick start, 7 week online programme
The McFreedom System™ Boardroom
Work with me more closely over 12 weeks, to develop your 4 Foundation
Systems through live weekly skype sessions, online tutorials and pdf
resources. You’ll also have full access to The Systems Macademy™ for a
year
The McFreedom System™ Bespoke
Where I come into your business and work side by side with you and your
team to develop the 4 Foundation Systems that still form the bedrock of
McDonald’s success, and on which and on which The McFreedom
System™ is based. I’ll leave you with Simple, Logical and Repeatable
systems and a high performing team to run them
Your Big Cheese Day
Come to my house and work with me 1:1, to strategise, to design your 4
Foundation Systems, to create your routines and to build a workable
action plan to set you on your way to McFreedom
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M A R I A N N E P A G E | B R I G H T 7 | T H E M C F R E E D O M SYSTEM™
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The Systems Macademy™
Build your Simple Logical and Repeatable systems one by one, and in
your own time. Each Simple System in the Macademy comes complete
with a step by step guide for How and When to use the system, templates
for you to make your own, and an example of the system in use. Each of
the Simple Systems can be bought separately, or in related groups.
Alternatively you can join the Macademy membership programme, and
have ongoing access to a number of Systems every month, plus support
through The McFreedom System™ Facebook Group, and with Gold Level
membership, bi-monthly coaching calls and a Quarterly online Q&A
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M A R I A N N E P A G E | B R I G H T 7 | T H E M C F R E E D O M SYSTEM™
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I would love to think that I could help you further at some point, and work
with you to speed up your time and financial freedom.
You downloaded this e book for a reason, and while you know will know
best how you want to use what you’ve learned in this book, just don’t do
nothing. Take ACTION of some sort to move you forward towards the
systemisation of your business, and your own personal time and financial
freedom.
You have options now, and if you want to talk them through then get in
touch via any of the details below.
Don’t forget to check out the other Busy Business Owner’s Guides:
The Busy Business Owner’s Guide to Planning for Freedom
The Busy Business Owner’s Guide to Developing Simple
Systems
The Busy Business Owner’s Guide to Achieving Consistently
Excellent Performance’
Alternatively, if you want to try out a few of the Simple Systems to get you
started, then simply visit www.7poundsystems.com and get going
today.
Thank you for choosing to download this free eBook. It ’s
been a privilege to talk to you, albeit in print, for the last
20 minutes or so, and I hope that I have given you food for
thought about what is possible for you and your business.
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M A R I A N N E P A G E | B R I G H T 7 | T H E M C F R E E D O M SYSTEM™
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The Bright7 team and I will always be here if you get stuck or have any
questions.
Until we speak again...
Marianne Creator of Bright7 and the
McFreedom System,
Author of Process to Profit
www.bright7.co.uk
@Mariannepage07
fb.com/Bright7Ltd
uk.linkedin.com/in/mariannepage
0203 189 1707
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This document is not endorsed by McDonald’s or in any way associated
with them, other than through my connection with them over a
successful 25+ year career. Through The McFreedom SystemTM I simply
share the knowledge and expertise gained while working at McDonald’s,
and elsewhere, along with what I have learned through personal
development and research, to help you on your journey to time and
financial FREEDOM.