Removal of Plastic Packaging Food Matters Live

Nov 2018

– Key Highlights

KEY MESSAGES:

• All its own-label products will have no plastic

packaging within five years

• It puts pressure on other supermarkets to

follow suit a lower levels of pollution

• Packaging on 1,400 product will be replaced

across more than 250 suppliers

• The company, which has more than 900

stores, has a five-year plan to ditch plastic

from all of its own-brand products.

Blanket coverage in every single national

SOCIAL -

Plastic free announcements has performed phenomenally well on social, looking at: • Replies/comments (4.8K) • Engagements (21.45) • Impressions (7M) • Reach (1.7M) • Video view (522K). Sentiment has been positive with an overwhelming level of

support from online users, influencers and gold target media outlets.

• We’ve published extensive social support across Facebook, Twitter and Instagram

SOCIAL -

– Influencer highlights

Engagement from Michael Gove, Theresa May & Government MP’s.

When i trained-40 years!

• 1978-1983-Co-op

• Packaging Technologist Team –Central Laboratories

• Working in 100 factories from Tea, winery, margarine, cereals, biscuits, drinks, canning, fish and so on

• First jobs moving out of traditional materials and into plastics-Shieldhall PET bottles-Drinks

• Now-Moving Plastic into traditional materials

For retailers, sustainability is multi dimensional

• Food sourcing • Primary packaging • Energy usage • Distribution methodology • Impact on society • Impact on the

environment • Food production • Wastage • Global impact of decisions

Some uncomfortable truths…

• Recyclable materials are not considered a differentiator

• Sustainability as a subject has now broadened into food waste

• Consumers remain unwilling to pay extra for “sustainable

packaging” on everyday goods, unless there is wider personal

benefit, despite many a poll stating otherwise.

But they won’t forgive retailers and brands that don’t take

responsibility!

Ranking Dept Buying Group 1 CHILLED MILK 2 CHILLED MILK 3 CHILLED EGGS 4 CHILLED MILK 5 CHILLED MILK 6 CHILLED EGGS 7 CHILLED MILK 8 CHILLED MILK 9 FROZEN READY MEALS 10 FROZEN READY MEALS 11 CHILLED CHILLED DRINKS 12 CHILLED CHEESE 13 CHILLED FRESH POULTRY 14 CHILLED FRESH VEGETABLES 15 FROZEN FROZEN POULTRY 16 CHILLED COOKED MEATS 17 CHILLED FRESH POULTRY 18 FROZEN READY MEALS 19 FROZEN READY MEALS 20 CHILLED FRESH MEAT

Ranking Plastic component 1 Tray 2 Bottle 3 Film 4 Bag 5 Lid 6 Pot 7 Net 8 Label 9 Tub 10 Shrink

Top ranking components

Whilst Iceland lead in Frozen, unsurprisingly Chilled represents the biggest plastic segment.

The Biggest Ranking Tonnages

How did we tackle this • Target of 16000 tonnes • Packaging Supplier Conference • Empowered buyers • Set goals year by year • Linked with like minded people-Plastic Planet • “COST Neutral”. We cannot put up prices! • Issued guidelines of RAG for suppliers after careful

selection procedure • Started trials and tests immediately • Early Wins to encourage us. • We influenced Government, Trade Bodies, Global retailers

and brands • Went upstream to the actual makers of materials. • Adopt new OPRL guidelines • Seen as leaders and pioneers-People come to us! • Passion, Passion, Passion

Produce

• Natural Products

• Back to Cello

• New Films

• Pulp trays

• PLA trays

• Surprising Wins

• Why any Packaging?

• Thinking Differently-Bananas & Lemons

Contact

Ian Schofield Head of Packaging

ian.Schofield@Iceland.co.uk +44 7557259380