reminisce is a spirited celebration of america’s stories ......75th anniversary of the ballpoint...
TRANSCRIPT
Reminisce is a spirited celebration of America’s stories with readers’ personal memories,
cherished traditions, photos and family recipes.
Reader Profile1.7MM
Audience
73%Women
27%Men
66.5Median Age
$55kMedian HHI
CirculationREMINISCE
REMINISCE EXTRA
725KRate Base
250KRate Base
6XFrequency/Year
6XFrequency/Year
SOURCES: 2019 Spring MRI
60% Own a pet
29%Love to bake
50%Are book
enthusiasts
59%Have travelled domestically
46%Are concerned with exercise/
health
48%Regularly garden
Passionate, Active & Engaged Audience
SOURCES: 2019 Spring MRI; Subscriber Database
NOTE Dates and editorial subject to change
Ad Close 3.25.20
On Sale 5.18.20
Materials 4.6.20
SPECIAL ISSUE
• Time Capsule 1964
• Retro Replay 65th Anniversary of Disneyland
• Features Fireworks:Stories and photos; sidebar on history/science of pyrotechnics; Growing up by decade. Stories from the 40s, 50s, 60s and 70s
JUN/JULYAd Close 5.20.20
On Sale 7.13.20
Materials 6.2.20
• Time Capsule 1958
• Retro Replay 80th Anniversary of Wonder sliced bread
• Features Advice/Etiquette experts: Emily Post;Dear Abby; Ann Landers; local/regional columnists; Main Street, USA: What does Main Street look like in your hometown?
AUG/SEPTAd Close
9.16.20
On Sale 11.9.20
Materials 9.29.20
• Time Capsule 1959
• Retro Replay Evolution of the Christmas tree. Different looks over the decades
• Features Christmas travels—memorable road trips/destinations at holiday time. Sidebar of holiday movies featuring guests or visiting; Bridge Club/Poker Night
DEC/JAN 2021Ad Close 7.29.20
On Sale 9.21.20
Materials 8.10.20
• Time Capsule 1961
• Retro Replay The Peanuts gang at 70. Timeline or Quiz
• Features Homecoming: Games and events; Halloween costumes. Sidebar on classic monsters — Frankenstein; King Kong;
OCT/NOV
IN EVERY ISSUETime Capsule—Events/words from a featured year
Pictures from the Past—Themed images • Vintage Ads • Growing Up—Stories of childhood • Classic Cars • Humor
Ad Close 11.13.19
On Sale 1.20.20
Materials 11.26.19
FEB/MAR• Time Capsule
1940
• Lost and Found: Stories behind items we thought were gone forever
• Retro Replay SPAM, a WWII staple
• Features Favorite pets on screen: Lassie; Mr. Ed; Morris the Cat; Gentle Ben; Hedwig the Owl (Harry Potter), etc.;
Ad Close 1.22.20
On Sale 3.16.20
Materials 2.4.20
APR/MAY• Time Capsule
1945
• Retro Replay 90th Anniversary of Twinkies
• Features 85th anniversary of the Works Progress Administration; Favorite class trips.
NOTE Dates and editorial subject to change
Ad Close 2.19.20
On Sale 4.13.20
Materials 3.3.20
• Time Capsule 1957
• Retro Replay 75th Anniversary of the ballpoint pen
• Features Our Heroes: 75th Anniversary of the end of WWII/Serving in Europe; V-E Day; Best birthday ever.
MAY EXTRAAd Close 4.20.20
On Sale 6.15.20
Materials 5.1.20
• Time Capsule 1958
• Retro Replay 80th birthday of Bugs Bunny
• Features Our Heroes: 75th Anniversary of the end of WWII/Serving in the Pacific; V-J Day; 4-H Fairs. Raising animals; badges
JUL EXTRAAd Close 6.24.20
On Sale 8.17.20
Materials 7.7.20
• Time Capsule 1943
• Retro Replay 100th Anniversary of the Jungle Gym
• Features Our Heroes: 75th Anniversary of the end of WWII/Official end Sept. 2, 1945; American Gold Star Mothers; Schoolyard bullies: Getting the better of bullies; pranks. Bluto (Popeye); Scut Farkus (A Christmas Story); Biff Tannen (Back to the Future)
SEP EXTRAAd Close 8.26.20
On Sale 10.19.20
Materials 9.8.20
SPECIAL ISSUE
• Time Capsule 1937
• Retro Replay 85th Anniversary of Monopoly
• Features Our Heroes: 75th Anniversary of WWII; Veteran’s Day and postwar period; Honor Flights; 400th Anniversary of the Mayflower celebration: Coming to America stories
NOV EXTRA
Ad Close 10.9.19
On Sale 12.9.19
Materials 10.21.19
• Time Capsule 1960
• Features Our Heroes: 75th Anniversary of the end of World War II/Working for the war effort
• Retro Replay 100th Anniversary of Prohibition
JAN EXTRAAd Close
12.16.19
On Sale 2.17.20
Materials 1.7.20
• Time Capsule 1942
• Features Our Heroes: 75th Anniversary of the end of WWII/Decisive Battles—Battle of the Bulge; D-Day; Guadalcanal; At the Ballpark: Going to ballgames, major and minor league memories;
• Retro Replay 80th Anniversary of Tom & Jerry
MAR EXTRA
IN EVERY ISSUETime Capsule • Pictures from the Past • Vintage Ads
Growing Up • Classic Cars • Humor
MAGAZINE TRIM SIZE LIVE AREA BLEED SIZE Spread 14.5" x 10.375" 14" x 9.875" 14.75" x 10.625"
FullPage 7.25" x 10.375" 6.75" x 9.875" 7.5 x 10.625"
1/2Horizontal 7.25" x 5.0625" 6.75" x 4.5625" 7.5" x 5.3125"
1/2Horiz.Spread 14.5" x 5.0625" 14" x 4.5625" 14.75" x 5.3125"
1/2Vertical 3.5" x 10.375" 3" x 9.875" 3.75" x 10.625"
1/3Horizontal 7.25" x 3.375" 6.75" x 2.875" 7.5" x 3.625"
1/3Vertical 2.3125" x 10.375" 1.8125" x 9.875" 2.5625" x 10.625"
2/3Vertical 4.6875" x 10.375" 4.1875" x 9.875" 4.9375" x 10.625"
1/6Vertical 2.3125" x 5.0625" 1.8125" x 4.5625" 2.5625" x 5.3125"
1/3Square 4.3125" x 4.5625" 4.3125" x 4.5625" NO BLEED
Ad Specs
FILE REQUIREMENTS• Required file format is PDF/X-1a 2001 (vector) 300 dpi
• All supplied PDF/X-1a files must be CMYK. No spot colors. All fonts and images should be embedded. Do not apply style attributes to basic fonts.
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PRODUCTION CONTACT For more information or production questions:
Leslie Kogan Senior Manager, Production E [email protected] T 914.244.5433
GROSS RATES 1 Page 2/3 Page 1/2 Page 1/3 Page
Four Color $50,140 $40,310 $31,340 $22,340
Black & White $42,620 $34,260 $26,640 $18,990
COVER RATES Cover 2 Cover 3 Cover 4
$60,170 $57,660 $65,180
*Premium Pricing Model – only 6 pages of advertising per issue. NOTE All rates are gross. SPLITRUNS Closing is one week prior to normal close dates. (Additional mechanical charge incurred depending on specifications of the copy split .) Area Copy Splits , Copy Tests, Dealer Listings and Regional rates are available upon request. COMMISSIONAgency commission, 15% . Net 30 days. CHANGESINRATES Announcement of any change in rates will be made at least 30 days prior to the publication date of the first issue to be affected by such new rates. GENERALCONDITIONS All orders are accepted subject to the Publisher’s general conditions.
REMINISCE EXTRA Open P4CB$18,230*
AD SALES CONTACTS
Eastern Advertising DirectorPete Holfelder E [email protected] T 646.518.4239
Rates & Contacts
Direct Response SalesWarren Berger E [email protected] T 212.779.7172