remaining relevant to today’s...
TRANSCRIPT
![Page 1: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation](https://reader033.vdocuments.us/reader033/viewer/2022060608/605fefc181a393343a03b046/html5/thumbnails/1.jpg)
REMAINING RELEVANT TO TODAY’S FAMILY
Jon Bridges & Emi GragnaniApril 24, 2017
![Page 2: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation](https://reader033.vdocuments.us/reader033/viewer/2022060608/605fefc181a393343a03b046/html5/thumbnails/2.jpg)
![Page 3: REMAINING RELEVANT TO TODAY’S FAMILYscoutingwire.org/wp-content/uploads/2017/05/Atlanta-Next-Connect-… · Jon Bridges & Emi Gragnani April 24, 2017. Title: CFA 17 Boy Scout Presentation](https://reader033.vdocuments.us/reader033/viewer/2022060608/605fefc181a393343a03b046/html5/thumbnails/3.jpg)
© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
Understand today’s culture & the
modern family
HOW TO REMAIN RELEVANT TO TODAY’S FAMILY
Win over the Millennial parent
Win over Centennial kids
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CULTURE IS CHANGING THE FAMILY LANDSCAPE
© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
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THE MODERN FAMILY© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
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WIN OVER MILLENNIAL PARENTS© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
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© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
MILLENNIAL VALUES
SAFETY CONVENIENCE INHERENTVALUE
PEER REVIEWS/PERCEPTIONS
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CHICK-FIL-A MOM PANEL© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
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REACHING MILLENNIAL PARENTS© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
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WIN OVER CENTENNIALS© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 10© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
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© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
SAFE EMPOWERED DELIGHT
CENTENNIAL VALUES
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CHICK-FIL-A KIDS’ EXPERIENCE© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
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TELL YOUR STORY© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
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© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
Build relationships with Millennial parents and
Centennial kids
Adapt experiences to
meet their values
Reach all family types where they are
Tell your story
STAY RELEVANT
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OUR WORLD NEEDS YOU© Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17 © Chick-fil-A Properties, Inc. | Bridges & Wells | 04/24/17
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REMAINING RELEVANT TO TODAY’S FAMILY
Jon Bridges & Emi GragnaniApril 24, 2017