remaining relevant cpa speech
DESCRIPTION
CPA Australia opening keynote address in Lorne Victoria to 250 CPAsTRANSCRIPT
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Remaining Relevant
@therobnixonwww.proactiveaccountants.netwww.robnixon.comwww.remainingrelevant.com.au
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What killed it?
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What killed it?
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What killed it?
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What killed it?
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What killed it?
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What killed it?
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What’s killing it?
Publication Change
Wheels -22.2%
Readers Digest -18.4%
Zoo Weekly -16.9%
2 Wheels -16.5%
Cleo -14.6%
Sydney Morning Herald (M-F) -14.6%
The Age (M-F) -14.5%
Cosmopolitan -13.6%
TV Week -13.5%
Weekend Australian -9.6%
Australian Financial Review (M-F) -7.7%
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Can this one be killed?
3.6M students
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Who’s in the firing line?
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Checking & Lodging
is…
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Convergence of technology
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Repetitive Task(compliance)
Systemisation(one way)
Automation(efficiencies)
Commoditisation(packaged)
Price pressure & competition
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Commoditised compliance
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Heavy data vs Light data
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1018 SMEs* have their say
64% of SMEs would consider replacing some of the roles that their accountant currently performs53% of SMEs would consider looking for a new accountant if they are reluctant to embrace cloud based accounting software* Source: CCH national survey of 1018 SME’s – paper entitled “Cloud Computing – a
matter of survival for the accounting profession” - April 2013
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3 year Business Performance Review
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Your Business
Life
Your Numbers
Your Services
Your Culture
Your Clients
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1. Technology (web based) will drive business efficiency in compliance
2. Governments will simplify compliance3. Compliance will become a commodity4. There will be less firms but larger firms5. The next partners (Gen Y) will want faster
results and be less patient6. Unmotivated accountants will fade away.
WIP
WIP
WIP
Predictions – 6 June 2010
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7. Business coaches will aggressively pursue SME’s8. Clients will demand additional services9. Marketing and sales focus will be needed to thrive10. Corporate culture will prevail – CEO’s, consolidation,
public companies11. Unless the culture changes it will be a less attractive
option for young people12. The new accounting firm will become a “Business
Success Centre” and a hub of business – a network of likeminded providers.
WIP
WIP
Predictions – 6 June 2010
WIP
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“I liked this seminar because it is a reminder of things I still need to implement; the motivation I got from Rob, and a different perspective of looking at the threats to the industry.”- Matt Snelleksz, Snelleksz & Co
“I liked this seminar because it is motivating. Gives us a plan of attack to move to value added services and better efficiency insight into future services.”- Chivonne Hayes, Platinum Accounting
549 firms (and counting) can’t be wrong
“Relevance – I have just started in February as a sole practitioner – Rob’s presentation was timely and relevant as I start with a clean slate.” Ben Walker, Inspire CA
“It got our team motivated & thinking about ways to improve systems.”- Di Meade, Accountants for Free Enterprise
“It is so relevant to my every day life. As an accountant, you get to spend so much time learning strategy, workflow process, cashflow, people, marketing and sales.”- Katrina Scarborough, DC Accounting
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Amazing results? Attend a city near you…
Brisbane - Wednesday, 12 June 2013Sydney- Friday, 14 June 2013Perth - Monday, 17 June 2013Adelaide- Wednesday, 19 June 2013Melbourne - Friday, 21 June 2013Canberra - Monday, 15 July 2013Newcastle - Wednesday, 17 July 2013Townsville - Friday, 19 July 2013Hobart - Monday, 22 July 2013Bendigo - Wednesday, 24 July 2013Geelong - Friday, 26 July 2013Wollongong - Monday, 29 July 2013Parramatta - Wednesday 31 July 2013
9:15am – 4pm
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Month Ticket Price (incl GST)
April $165 May $275 June $385 July $495
Visit www.remainingrelevant.com.au
Buy 3 get 1 free – bring your team with every 4th ticket free
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CPA only special
April Prices - $165 pp
Save $110 pp(use promo code – Lorne)
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Register today @ www.remainingrelevant.com
.au (remember to use your code – Lorne)
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Remaining Relevant
@therobnixonwww.proactiveaccountants.netwww.robnixon.comwww.remainingrelevant.com.au