reliance mobile

7/28/2019 Reliance Mobile

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RURAL MARKETING


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Group Members

Ashwati Bhasi 05

Sonali Chauhan 13

Krity Dubal 21

Komal Jain 39

Neha Khazi 51

Kimaya Kulkarni 58


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Various problems faced by compaines in the rural market:

The impact of technology is not felt uniformly thought the country.

Because of these problems in accessibility, delivery of products andservices continue to be difficult in the rural areas.

The number of languages and dialects vary from state to state, region to

region and probably from district to district.

Distribution of population warrants appropriate strategies.

There is a problem of availability of suitable dealers in rural area.


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A Mobile revolution in rural India

The total mobile penetration may have reached 14 per cent of India'spopulation.

The opportunity is not lost in market ,players like Bharat Sanchar NigamLimited and Reliance Communications who have been present in thissegment for a while.

Hutchison Telecom, Bharti Airtel and Tata Teleservices too have descended

on the turf with big network expansion plans and innovative marketingstrategies.

Reliance Communications will also make investments to the tune of Rs 1,500crore (Rs 15 billion) till March 2007 to enhance its network in the eight globalsystem for mobile communication circles it operates in.

The company plans to extend its GSM network to 4,000 towns in the existingcircles of Bihar, Orissa, West Bengal , Himachal Pradesh , Assam, north east,Madhya Pradesh and Kolkata . Currently, its GSM network covers 340 townsin these circles.


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History of Reliance Communications

The Late Dhirubhai Ambani dreamt of a digital India an India where thecommon man would have access to affordable means of information andcommunication.


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Reliance Communications (formerly Reliance Infocomm) commissioned on 28December 2002, the auspicious occasion ofDhirubhais 70th birthday, thoughsadly after his unexpected demise on 6 July 2002.

Reliance Communications has a reliable, high-capacity, integrated (both wirelessand wireline) and convergent (voice, data and video) digital network.

Today, Reliance Communications is revolutionising the way India communicatesand networks, truly bringing about a new way of life.


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HOW ANIL AMBANI PLANS TO WOO

RURAL INDIA Many of us thought that customer in rural &

urban areas were using mobile phones only to

make calls but the study of reliancecommunication states that it is not true.

the company realized that a sizeable portion ofits customer in the towns and villages of the

bimaru (bihar,madhya pradesh ,rajasthan anduttar pradesh states were using cell phones tolog on net.


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Marketing Strategy Used By Reliance

1. Reliance Mobile has launched a job search service on R-

World, its VAS offering. The service would be available pan-India and is launched in tie-up with Babajob. The service

would be available in five languages namely Hindi, Telugu,Kannada, Tamil and English.

target employees which avoid going online for searching jobs.

The service would majorly see blue-collared jobs searches in rural market andurban market whereas less experienced white collar employees could alsofrequent the service.

Babajob has been tying up with different telcos for job search market and haspenetrated very well in already Crowded Online recruitment segment.
http://www.babajob.com/http://economictimes.indiatimes.com/News/News-By-Industry/Telecom/Airtel-launches-blue-collar-job-search-services-on-mobile/articleshow/4697507.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Telecom/Airtel-launches-blue-collar-job-search-services-on-mobile/articleshow/4697507.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Telecom/Airtel-launches-blue-collar-job-search-services-on-mobile/articleshow/4697507.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Telecom/Airtel-launches-blue-collar-job-search-services-on-mobile/articleshow/4697507.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Telecom/Airtel-launches-blue-collar-job-search-services-on-mobile/articleshow/4697507.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Telecom/Airtel-launches-blue-collar-job-search-services-on-mobile/articleshow/4697507.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Telecom/Airtel-launches-blue-collar-job-search-services-on-mobile/articleshow/4697507.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Telecom/Airtel-launches-blue-collar-job-search-services-on-mobile/articleshow/4697507.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Telecom/Airtel-launches-blue-collar-job-search-services-on-mobile/articleshow/4697507.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Telecom/Airtel-launches-blue-collar-job-search-services-on-mobile/articleshow/4697507.cmshttp://www.babajob.com/


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Reliance Communication Announces MobileApp Contest

Reliance communication is running a nationwidecontest for developing rural mobile applications

Contestants/Developers will have to createapplications which suit the rural mobile market and

will focus on transportation, m-commerce, healthcare services, governance, education, information,and location-based services.

The Contest is open to all Software professionals,Software Developers, Companies, Students, self

`vendor,Aggregators.
http://www.mobilepundit.com/2007/11/12/rural-mobile-application-contest/http://www.mobilepundit.com/2007/11/12/rural-mobile-application-contest/


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KRIBHCO and Reliance Communications Infrastructureforge Rural Marketing Joint Venture

Krishak Bharati Cooperative Limited (KRIBHCO) the world premier fertilizersproducing cooperative has an outstanding track record to its credit in all spheres

its activities. Incorporated in April, 1980

KRIBHCO has been marketing its product i.e. Urea, Bio-Fertilisers, Seedsthrough cooperatives and institutional Agencies.

KRIBHCO Reliance Kisan Limited, Joint Venture Company would create afirst-of-its-kind distribution model covering 72% of Indian population throughits network

The unique distribution model created by the Joint Venture Company woulddistribute a range of telecom and non-telecom services sto bridge the Urban-Rural divide.


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SWOT Analysis

StrengthsMobile Communications Arm of a Large, Well-Funded, Well-Connected andAmbitious Indian ConglomerateEconomies of Scale From Large Subscriber BaseExpertise in a Business Model That Allows It to Maintain High Profitability FromLower-Yielding Subscribers

WeaknessesCost Structure Disadvantage With Subscribers Spread Across Two DifferentMobile NetworksLow ARPU Compared With CompetitorsWeakness in Rural MarketsBrand PositioningLimited Availability of Value-Added Services


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Opportunities

Aggressive Move Into the Rural MarketUse Upcoming Mobile Number Portability as \"Launching Pad\" to Grab Market

Share of Higher ARPU Users and Ramp Up Focus on Data RevenueOverseas InvestmentsLease Spare Capacity on Its CDMA Network to Mobile Virtual Network Operators

ThreatsQuicker Than Expected Slowing of Growth in the Indian MarketplaceMobile Number Portability Risks Accelerating Churn of Subscribers From CDMAto GSMNew Competitors


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Schemes


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Compititors of RIM


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