reliance digital tuhinrawat_pgp30055
TRANSCRIPT
Presented By - Tuhin Rawat / PGP30055 / IIM Lucknow
A typicalRelianceDigitalStore
Reliance Digital
Reliance Industries
Reliance Retail
“Reliance Industries Overview
Business Segments
● Exploration and Production
● Petroleum Refining and Marketing
● Petrochemicals
● Textiles
● Retail Reliance Retail
Reliance Retail - Competitive PositioningIt is a subsidiary of Reliance Industries, which is involved in retailing,
exploration and production, refining and marketing,
petrochemicals and telecommunication.
Offers Private Label Brands in limited numbers and are offered under the
name of Reconnect.
Offers products in the low to medium price range
Positioned in rapidly growing retail channels such as non-grocery retailersDoes not engage in Internet retailing and focuses on store based retailing.
“Objective of Reliance Digital
▷ Offering complete range of digital products at Reliance Digital
▷ Providing the ambience to simulate consumer lifestyle
▷ Intelligent buying decision and complete product life cycle support
“Major Players
Product Range of Reliance Digital
Air Conditioner
Refrigerators
Water Purifiers
Kitchen and Home Appliances
Gaming Consoles and Games
Digital Cameras
Electronic Musical Instruments
Computers and Peripherals
Mobile and Fixed line Instruments
Audio and Video Products
The Big PictureReliance Retail and Store Based Retailing
Store Based Retailing Market
27,806 bn INR
Share of Reliance retail in
Store Based Retailing
83.41 bn INR
Average growth in terms of sales over 3 years for Reliance Retail
7.24%
Reliance Digital
Revenue : INR 610 million
Store Based Retail Industry Growth
Average growth rate 7.92%
Average Forecasted Growth rate in Consumer Electronics ( 2013-18) in terms of sales value
-1.3%Average Forecasted Growth rate in Consumer Electronics ( 2013-18) in terms of volume
8.8%Growth in sales of Electronics and appliances Specialist Retailers (2009-14)9.92%