Relevance 2.0Presented by Justin Foster

Overview• How we arrived here

• What is Web 2.0?

• Top 10 Tech Tools

• What is Next?

• Stump the Geek

How We Arrived HereSocial Trends

• The End of Demographics

• The Rise of Gen Y & Digital Natives

• “Age of Abundance”

How We Arrived HereThe Technology Age

• 28% of US population has a DVR

• 272 million worldwide Social Networking users

• 40% of US cell phone users send text messages

• 65 million iPods sold in US by ‘09.

How We Arrived HereDemocratization of Media

• Fragmentation of media outlets

• Business model in turmoil

• Return of the “citizen journalist”

What Does It Mean? • Old rules; new tools.

• Everyone is connected – or not.

• Transparent, authentic brands will rule.

• We are all micro-brands.

Web 2.0Definition – 2-way content; “Social Media”

> Social networking – Facebook, MySpace

> Social content – blogs, Twitter

> Social bookmarking – Delicious, StumbleUpon

> Social news – Digg, Newsvine

Top 10 Tech Tools1. “Smart” phones (iPhone, Blackberry)

2. Facebook

3. Twitter

4. Gmail

5. Lap-top w/ external hard drive

Top 10 Tech Tools6. Open-source Web (WordPress, Drupal)

7. Google Docs

8. Google Reader

9. Software-as-a-Service (SaaS)

10. iPod

2009 Trends• Feb ‘09 – The real “Y2K”

• Web 3.0

• Mobile expansion

• Customer Retention v. Customer Acquisition

• Meet “The First Globals”

Stump the Geek>> Definitions and terms?

>> How something applies to you?

>> Other trends?

>> Additional comments and questions

About Tricycle• Strategic Purpose Development

• On-line branding/marketing

• Social Media strategies & implementation

• Word-of-Mouth consulting & training

• Sales training

• Personal branding

ResourcesTechcrunch.com

Mashable.com

Lifehacker.com

Betanews.com

Engadget.com

THANK YOU!

justin@thetricycle.com

Thetricycle.com – Company site

Brandmilitia.com – My Blog

@brandmilitia on Twitter