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Relentlessly

Obsessing about

Your StoryAPQC

Houston

Today …

• Company overview

• Setting the stage for Knowledge Sharing

• Seven Ways to Obsess

• Questions and answers

ConocoPhillips

Who we are

• Third largest U.S. integrated energy company

• Operations in more than 30 countries

• Nearly 30,000 employees worldwide

Our Business

• Exploration and Production

• Refining, Marketing, Supply and Transportation

• Natural Gas Gathering, Processing and Marketing

• Chemicals and Plastics

South Korea

Operations around the World

As of Sept. 30, 2009

Setting the Stage

ARCO Alaska

2000

2001Lobo

1997

Gulf Canada

2001

20022007

COP - Encana Canadian & U.S.

Heavy Oil Joint VenturesCanadian Hunter

2001

Poco Petroleum

1999

LL&E

1997

2006

A workplace where employees continuously deliver additional value through global collaboration and expertise sharing.

Knowledge Sharing Vision

Knowledge Sharing Journey

2004 2005 2006 2007 2008

Previous

Networks –

Downstream

and

Upstream

Success

Stories

Global

Awards

4-Gs

Upstream NetworkModel

Functional Excellence

Communication

& Training

Semantic

Analysis

(Content)

2009

125+ Networks

Enterprise-wide

Pro

fessio

nal N

etw

ork

ing

On

eW

iki

Stra

teg

y fo

r Ro

CK

Ne

two

rk B

us

ine

ss

Imp

ac

t

Learn

ing

& D

evelo

pm

en

t

Cro

ss

-Stre

am

/ Fu

nctio

n

Focus on

Connecting

People

2010 2011-12

KS Vision – 2012

Strategy…awards…communication…enterprise-wide

growth!

Ask & Discuss Discussion Threads

2005 2006 2007 2008 2009 2010 YTD Total

812 5,126 12,223 18,260 20,847 13,530 70,798

All NoE Discussion Items & Threads

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10000

20000

30000

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Cumulative Discussions

Membership by Stream (August 2010)

Knowledge Worker: anyone involved in developing or using knowledge to create business value

From a 2008 McKinsey Quarterly article called: “Making talent a strategic priority"

"Knowledge Workers are different because they create more profit than other employees do -- up to three

times more, according to our research.

32%

Stream

Number of

Employees

Number of Unique

Members

Membership

s

Commercial 1213 805 66% 1579

Corporate 2621 913 35% 1361

Downstream 11779 2861 24% 5686

IT/ITSS 1225 618 50% 1009

Project

Development 750 633 84% 1942

Technology 635 378 60% 1191

Upstream 12755 7290 57% 21580

Grand Total 30,978 13,498 44% 34,348

http://spupks.conocophillips.net/C2/C4/Knowledge Retention/Document Library/Making Talent a Strategic Priority.pdf

Sponsorship across the Enterprise

ExecutiveSupport

ExecutiveSupport

ExecutiveSupport

ExecutiveSupport

ExecutiveSupport

ExecutiveSupport

Technology

SponsorshipGovernance

SS / ITDownstreamCommercialProjectsUpstream

Functional

Excellence

Enterprise-wide Sponsorship

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How Communication “moved the needle!”

1. Hire a Pro

2. Make a Plan

3. Think Big

4. Think Small

5. Be Creative

6. Say “Yes!”

7. Be Passionate!

Seven Ways to Obsess about your Story

Hire a Communication Pro

• Messaging

• Audience

• Consistency

• Communication acumen

• Importance of “appearance counts”

Someone who understands

Make a Plan

Global KS Branding

Global Awards

Regional/BU

Communication

Events

NoE Leader Summit

Collaborative Networks

StrategicFocusAreas

Evolution of KS

Function

Global Brand - KS Media Library

Media Examples

• Podcasts

• Newsletters

Global Brand: Archimedes Awards

Global RegionalExecutive and interactive announcements, local

celebrations, medallions, letters

Transfer Processes

(Lessons Learned)

Motivation, Recognition &

Rewards

Network Measurement

Members Engaged

Clear Deliverables & Activities

Development of Trusted

Relationships

Adequate Resources &

Defined Roles

Leadership & Sponsorship

Supporting Technology

(Easy-to-Use Standards)

Clear Business Case

(Justification)

Think Big!

“Ten Critical Success Factors” Videos

Think Big!

• For network leaders of all experiences levels

• Exchange of best practices and lessons learned

• Refreshing the KS vision

Network Leader Summit

• A fit-for-purpose learning experience for employees across the enterprise

• Leverages the company’s Learning Management System (Learning Express)

• Brings consistency to existing ad-hoc training

• Reinforces key messages for employees based on their roles

Think Big!

KS and

IC a core

competency

and strategic

asset!

……Supporting the evolution of KS

KS University -

Think Small … (Pay attention to detail)

• E-mails to

supervisors of

nominees and

winners

• Portal audits

• Podcasts

• BTFTW game

• New employee onboarding

• The KS Café – where fresh

ideas emerge

• PD&P Summit

• Engineering Academy

Think Small!

Facility OptimizationNoE Sponsor:

Bob Stubbs

NoE Leaders:

White Ali

Leader “stamps”

Be Creative!

• Redesign focus groups

• Blogs

• Candy bars

• Wallet cards

Say Yes!• Be flexible and visible

• Extend your reputation as a service provider and

people will come to you!

– Safety Summit

– Voluntary Protection Program

– Benchmarking

…and people will come to you!ENERGY Manufacturing

Healthcare

Non-ProfitFinancialIT

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Scott Steele KS Taxonomist

Michael AlabastroKS Technical Specialist

Heather StangaKS Network Specialist

Miriam FjellakerKS Network Specialist

Katie HermestonKS Comm.

Coordinator

Yvonne MylesKS Comm. Advisor

KSLT Strategic Guidance

Extended Team:IT Support

Dan Ranta,KS Director

Matt Meade Associate Analyst

Hire passionate people

who never tire of telling

your story!

Andrew Felton

OW Content Specialist

Be Passionate!

Soon others will tell your story!

• Presentations– Microsoft Energy Forum (Feb. 2009)– APQC (Dan Ranta - May 14)– KIN (Nick Targontsidis and Yvonne Myles, Jun 2009)– KIN (Yvonne Myles, March 2010)

- Dan Ranta, APQC, Keynote in 2011!

• External communication– Dow Jones News Service (WSJ, CNN Money, Rigzone, etc.)– Harvard Business Review– Harts E&P online magazine

• Oil giants push to make use of social networking• Facebook for the Enterprise (July 2009)

– Offshore International Technology (UK-based publication, Sept. 2009)– Oil of Russia Magazine (2008)– University of Virginia book chapter– University of Alaska thesis

• Internal– SPIRIT magazine

Questions / Comments

2010 SPIRIT of Performance – Knowledge Sharing & Business Partners

relentlessly obsessing about your story - apqc...soon others will tell your story! • presentations...

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