relearning seo - untangling false assumptions
DESCRIPTION
This is a slidedeck I have put together that aims to help educate our clients about what SEO in 2013 involves. There are now five core pillars: #1.Technical SEO #2.UI/UX #3. Content Marketing #4. Social Media #5.Public RelationsTRANSCRIPT
Relearning SEO Untangling false assumptions
Digital Marketing is Our Forte
What is SEO? …in plain English?
Website Accessibility
to search engines
Website Prominence
on search engines
+ = Organic Traffic
from search engines
It’s all about…getting FOUND on search engines GOOGLE!
Technical SEO
Social Media
Public Relations
Content Marketing
& Outreach
User Experience
UX/UI
Good Great Content and Story Telling
The Pillars of SEO
Analytics & Reporting
Website Accessibility
to search engines
On-page SEO goodness…
Keyword research
Information architecture
Micro-data
Rich Snippets
schema.org
Page load times
Responsive design
XML Sitemaps
Google Webmaster Tools
Canonical Tags Broken links
404 pages
Meta tags
301 redirects rel=“publisher”
rel=“author”
Site speed
Website Prominence
on search engines
Prominence of your Content, Brand & Website on other websites…
on-site blogging
podcasts Surveys
Google+ guest blogging
Interviews
webinars
Twitter video content
Online communities Document sharing
Presentation sharing
Image content
Social Media
Infographics
Press mentions
Audio content
Thought leadership
Competitions mobile apps
White papers
Website Prominence
on search engines
Building your Brand It’s largely down to….
Online
Website Prominence
on search engines
Telling your Story which involves….
Website Prominence
on search engines
Creating…Content Whilst staying creative by….
Website Prominence
on search engines
Promoting … your Content
and then….
We need to send signals to Google to earn our rankings
Google is renowned for serving the most relevant results
Organic Traffic
from search engines
Does my website really deserve a Page 1 ranking on Google?
Have a look at the content on your site and compare it to your competitors. Then answer the question below:
Organic Traffic
from search engines
Google rewards good great content
Because….
Organic Traffic
from search engines
We all love consuming quality content online
And….
Organic Traffic
from search engines
Google is pretty good at !guring out content people love online
And….
Organic Traffic
from search engines
Citations i.e. LINKS How does Google !gure out quality content?
Organic Traffic
from search engines
People talk about, write and link to great content
Social Shares How does Google !gure out quality content?
Organic Traffic
from search engines
People share great content on social media platforms
Bounce rates from your content to Google’s result pages
How does Google !gure out quality content?
Organic Traffic
from search engines
Is your content not engaging enough to people?
Average Time Visitors Spend on your Site in comparison to your competitors
How does Google !gure out quality content?
Organic Traffic
from search engines
Does your content keep people glued on consuming it?
Website Prominence
on search engines
Great Content Great SEO hinges on….
Website Prominence
on search engines
That grabs the attention of…
PEOPLE
Technical SEO
Create a Superior User Experience UI/UX
Publish Creative Content
Promote Content
Both on-site & offsite
via Social Media
via Outreach
Campaigns
via PR
In Summary SEO is about…
Contact Us to chat more about SEO
email: [email protected] twitter: @fuzzonemedia tel: +44 (0)1865 600062