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RELATED FOREIGN STUDIES

Rolf Knnemann, The Right to Adeqate Food!" Thi# #td$ aim# to %&o'ide an o'e&'ie( of the

&ight to food" Thi# #td$ %&e#ent# the inte&national #tanda&d# &elated to the &ight to food and di#)##e# the

&elation#hi% of the &ight to food to othe& &ight#" The &ight to food i# #all$ &e)ogni*ed a# %a&t of the &ight

to an adeqate #tanda&d of li'ing" Thi# i# im%li)it in the %&o'i#ion# &elating to #o)ial #e)&it$, minimm

in)ome, ag&a&ian &efo&m o& minimm (age legi#lation, (hi)h tend to &efe& to +a#i) need#, in)lding food"

The atho& (ant# to #ho( the %&og&am# #ed in %&o'iding A -lina&$ A&t# #tdent# adeqate .no(ledge

and #.ill# to hel% them fo& %&ofe##ional )a&ee"

Elena S#lo'a, /011, Sta&ting a &e#ta&ant +#ine## in Saint 23ete+&ggide fo& Finni#h

Ent&e%&ene!" Thi# #td$ aim# to ma.e gide fo& Finni#h ent&e%&ene fo& #ta&ting the &e#ta&ant

+#ine## in Saint43ete+&g" Thi# #td$ )o'e the follo(ing to%i)#5 ho( to )hoo#e #))e##fl lo)ation

and %&emi#e# fo& the &e#ta&ant, ho( to )&eate )on)e%tion, ho( to #e S6OT4anal$#i# to ma.e diffe&ent

&e#ea&)he# &e#lt# of (hi)h gi'e the +a#i# fo& de'elo%ing #t&ategi) goal# and ma&.eting %lan# on an$ le'el#

of $o& +#ine##" The theo&eti)al f&ame(o&. of thi# the#i# al#o in)lde# a #ho&t int&od)tion a+ot

+#ine## %lan, info&mation a+ot a te)hnologi)al %&o7e)t, men, ad'i#e# fo& &e)&iting #taff and #etting

ne)e##a&$ #$#tem# of )ame&a# o+#e&'ation, t$%e# of ad'e&ti#ement# and ne)e##a&$ %e&mi##ion# fo&

ad'e&ti#ing a &e#ta&ant and %o##i+le &i#.# (hi)h ma$ a&i#e afte& o%ening &e#ta&ant" A))o&ding to thi#

#td$, the #tate of the &e#ta&ant de%end# on the &e#ta&ate&8# a)tion#, ho( fa#t he )an &ea)t on e9te&nal

inflen)e to a)hie'e #))e##" 6hen anal$*ing an e9te&nal #itation of the &e#ta&ant nde&line the mo#t

im%o&tant fa)to of thi# %e&iod" Indeed, e9amination of the#e inte&&elated fa)to hel%# a &e#ta&ate& to

#ol'e #ome eme&gent %&o+lem#" T&$ing to #ol'e the#e %&o+lem#, ndetand (hethe& $o )an )ont&ol

)&iti)al fa)to o& not and if the$ a&e inte&nal o& e9te&nal one#" Diffe&ent effo&t# #hold +e done to )hange

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tho#e fa)to in a good (a$ fo& the &e#ta&ant" So, one of the mo#t %o%la& method# of anal$*ing i#

e9te&nal and inte&nal fa)to (hi)h affe)t on the de'elo%ing of the &e#ta&ant and it i# )alled S6OT4

anal$#i#" Thi# S6OT4 anal$#i# i# a ne)e##a&$ %a&t of the &e#ea&)h (o&." It al#o i# a #t&ategi) %lanning

method #ing +$ the &e#ta&ant (hen it# )on)e%t i# )&eated"

Am$ Fontinelle, Sta&ting a ne( +#ine##!" A))o&ding to thi# #td$, +e)oming a #mall +#ine##

o(ne& ha# niqe )hallenge# and &e(a&d# that a&en:t &ight fo& e'e&$one" ;o m#t +e d&i'en, di#)i%lined

and a+le to identif$ a %&od)t o& #e&'i)e that %eo%le need 4 one that the$ (ill %a$ enogh fo& to allo( $o

to li'e )omfo&ta+l$" ;o ha'e to de'elo% ma&.eting #.ill# and +e a+le to find $o& o(n (o&., +e)a#e it

(on:t fall into $o& la% ntil afte& $o:&e (ell e#ta+li#hed" #ine## o(ne need to ndetand ho( to

+dget, .ee% &e)o&d# and handle #mall +#ine## ta9e#" The$ m#t familia&i*e them#el'e# (ith

em%lo$ment la(# if the$ (ant to hi&e #taff" The$ al#o need a %lan fo& %&ote)ting thei& +#ine## and

e'e&$thing that:# tied to it if #omething goe# (&ong" The %&o)e## of fig&ing ot (hat line of +#ine## to

go into i# not that diffe&ent f&om fig&ing ot (hat $o (ant (hen $o:&e loo.ing fo& an$ othe& ne( 7o+" It

#eem# danting +e)a#e the %o##i+ilitie# a&e (ide o%en, +t that:# al#o the main att&a)tion of (o&.ing fo&

$oelf" ;o don:t ha'e to limit $oelf to (hat $o& &e#me #a$# $o:&e good at"

Olena

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)om%lemented (ith othe& niqe &e#o&)e# of the )om%an$ #)h a# #)ale ad'antage o& a))e## to niqe

data, then it i# ##taina+le" -a#e #tdie# #gge#t that ea)h #te% of mat&it$ &eqi&e# mo&e and mo&e

intangi+le o&gani*ational &e#o&)e#" So that if +enefit# f&om anal$ti)# (e&e in)&ea#ing (ith mat&it$, then

the )om%an$ (hi)h i# a+le to inno'ate fa#t (ith anal$ti)# (old ##tain an ad'antage" =o(e'e&, thi# i#

not the )a#e" The &e#lt# #ho( that #ale# im%&o'ement dimini#he# (ith anal$ti)# mat&it$ o'e& time" The

de)&ea#e of %e&)ei'ed #ale# e9%an#ion might &efe& to the fa)t that the&e i# a limit of the a+ilit$ of the

ma&.et and the )om%an$ to g&o( at #ome %oint"

Batti Caa..ola, /00, St&ategi) Ba&.eting and It# Effe)t on #ine## 3e&fo&man)e!" Thi# #td$

offe one %o##i+le %o#itioning fo& #t&ategi) ma&.eting &elati'e to #ome mo&e e#ta+li#hed )on)e%t#" The

)on)e%t of #t&ategi) ma&.eting i# &elati'el$ $ong and $et ne#ta+li#hed" Effe)t# a&e n)lea& #in)e the$

ha'e not +een #tdied 'e&$ m)h, e#%e)iall$ in diffe&ent +#ine## en'i&onment#" Thi# #td$ attem%t# to

flfill thi# e'ident &e#ea&)h ga% in effe)ti'ene## #tdie# and to identif$ +e#t %&a)ti)e# in #t&ategi)

ma&.eting fo& Finni#h )om%anie#" The )on)e%t of #t&ategi) ma&.eting i# #ed in 'a&io# (a$# and an$

e#ta+li#hed definition i# not $et a'aila+le" Thi# #td$ aim# to f&the& de'elo% the definition in &elation

(ith othe&, mo&e e#ta+li#hed )on)e%t#, #)h a# #t&ateg$ and ma&.eting" To #ta&t (ith, the St&atBa&. %&o7e)t

ha# defined #t&ategi) ma&.eting a# dee%l$ )#tome&4o&iented )on)e%t fo)#ing on the to% management8#

long4te&m 'i#ion fo& )om%etiti'e ad'antage th&ogh %&od)t inno'ation, othe& fn)tion# +eing fll$

#+#e&'ient to thi# %&o)e##" 6hile )#tome a&e at the )o&e of all thin.ing, inno'ation o&ientation m#t

#tem f&om the )om%an$"

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https://www1.umn.edu/humanrts/edumat/IHRIP/circle/modules/module12.htmhttps://www.theseus.fi/bitstream/handle/10024/31026/THESIS-pdf.pdfhttp://www.investopedia.com/university/small-business/choosing-your-business.asphttp://www.tbm.tudelft.nl/fileadmin/Faculteit/TBM/Over_de_Faculteit/Afdelingen/Afdeling_Infrastructure_Systems_and_Services/Sectie_Informatie_en_Communicatie_Technologie/medewerkers/jan_van_den_berg/news/doc/elena-final-Msc-thesis.pdfhttp://www.tbm.tudelft.nl/fileadmin/Faculteit/TBM/Over_de_Faculteit/Afdelingen/Afdeling_Infrastructure_Systems_and_Services/Sectie_Informatie_en_Communicatie_Technologie/medewerkers/jan_van_den_berg/news/doc/elena-final-Msc-thesis.pdfhttp://www.tbm.tudelft.nl/fileadmin/Faculteit/TBM/Over_de_Faculteit/Afdelingen/Afdeling_Infrastructure_Systems_and_Services/Sectie_Informatie_en_Communicatie_Technologie/medewerkers/jan_van_den_berg/news/doc/elena-final-Msc-thesis.pdfhttps://www1.umn.edu/humanrts/edumat/IHRIP/circle/modules/module12.htmhttps://www.theseus.fi/bitstream/handle/10024/31026/THESIS-pdf.pdfhttp://www.investopedia.com/university/small-business/choosing-your-business.asphttp://www.tbm.tudelft.nl/fileadmin/Faculteit/TBM/Over_de_Faculteit/Afdelingen/Afdeling_Infrastructure_Systems_and_Services/Sectie_Informatie_en_Communicatie_Technologie/medewerkers/jan_van_den_berg/news/doc/elena-final-Msc-thesis.pdfhttp://www.tbm.tudelft.nl/fileadmin/Faculteit/TBM/Over_de_Faculteit/Afdelingen/Afdeling_Infrastructure_Systems_and_Services/Sectie_Informatie_en_Communicatie_Technologie/medewerkers/jan_van_den_berg/news/doc/elena-final-Msc-thesis.pdfhttp://www.tbm.tudelft.nl/fileadmin/Faculteit/TBM/Over_de_Faculteit/Afdelingen/Afdeling_Infrastructure_Systems_and_Services/Sectie_Informatie_en_Communicatie_Technologie/medewerkers/jan_van_den_berg/news/doc/elena-final-Msc-thesis.pdf