relaborate at nmhc launchpad
DESCRIPTION
This is the presentation given by Andy Boyer, Co-Founder of Relaborate at the NMHC OpTech LaunchPad.TRANSCRIPT
CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
OVERWHELMED?FEELING INEFFECTIVE?
CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
Companies Now Recognize This Need to Create Timely, Relevant, High Quality Content
Three Huge Trends Are Converging Which Can Save You from Content Marketing Failure
Your Young Workforce
Understands How to
Expertly Use Social
Channels
Ad Dollars Are Being Shifted to
Social Media Software and Content Marketing
CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
Relaborate is the premier application being used by
Marketing Managers to easily get information from
subject matter experts that they can then use
in online and social channels.
CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborateRelaborate is a web based content creation application with
Writing Guides Collaboration Tools Trending Topics.These make it easy for marketing managers to Get Content Started.
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CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
Where we are going next
Email ContributionsMobile/Tablet Applications
Social Log-in and SharingSemantic Search
CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
Who on Your Team Can Use RelaborateYour Content Managers, Social Media and Marketing Managers
Your Industry and Subject Matter Experts. Property Managers, Executives, even You
CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
• Pillar Properties, Merrill Gardens and more than 100 other companies testing our current beta
• Finalist at Northwest Entrepreneur Network and Washington Technology Alliance Tech Showcases
• Angel Funded with Advisory board of CEO’s and CTO’s of Cranium, Zapd, Korrio and Classmates.com
Who Has Endorsed Us So Far
CONTENT MARKETING, SIMPLIFIED @aboyer | @relaborate
Before Blogger and Wordpress…You had to understand how to configure a web server to have your own voice online
Before Photoshop…you needed a degree in Graphic Design to manipulate images
Writing is the most common form of content, yet no one had been able to successfully develop a tool to make this task easier for subject matter experts.
We’re not just a “tech” product. We’re a marketing product that makes life easier.Before Front Page…you had to be a Webmaster to understand how to build a simple web site
Before YouTube…you had to understand how to configure a media server to post videos online
Before Instagram…you needed a design suite to add effects to mobile photos
This presentation is available for download at www.relaborate.com/blog
Content Marketing, Simplified
Thanks!Email me: [email protected] at: www.relaborate.comFollow us on Twitter: @Relaborate