reiss report
TRANSCRIPT
SPRING / SUMMER 16 MARKETING CAMPAIGN
LEONIE JACKSONJAC13406463
FASHION VISUAL MERCHANDISING AND BRANDING YEAR 2
VISUAL BRAND COMMUNICATIONS DR MIRSINI TRIGONI
PORTFOLIO: https://leonieblogs.wordpress.com
• “I, LEONIE JACKSON, CERTIFY THAT:• THIS IS AN ORIGINAL AND INDIVIDUAL PIECE OF WORK AND THAT NO PART OF THIS HAS BEEN WRITTENBY ANYONE ELSE;• I HAVE ACKNOWLEDGED (APPROPRIATELY REFERENCED USING THE HARVARD REFER-ENCING SYSTEM)ALL SOURCES AND CITATIONS;• NO SECTION OF THIS ESSAY/ REFLECTIVE STATEMENT **HAS BEEN PLAGIARISED(*);• THIS WORK HAS NOT BEEN SUBMITTED FOR ANY OTHER ASSESSMENT.”(*) PLAGIARISM FORMS PART OF ACADEMIC MISCONDUCT.
CONTENTS4
14
21
25
33
38
4350
57
THE BRAND
THE STORE
THE WEBSITE
SOCIAL MEDIA
PAST CAMPAIGNS
THE CAMPAIGN
IN-STORE
ONLINE
REFERENCES
THE BRAND
DAVID REISS OPENED HIS FIRST STORE IN 1971 IN LONDON , SELLING MEN’S SUITS.
LAUNCHED THE WOMENSWEAR COLLECTION IN 2000, ALONGSIDE OPENING THE FIRST FLAGSHIP STORE AT THE MARKETPLACE, OFF OXFORD CIRCUS.
2005 SAW THE OPENING OF THE FIRST INTERNATIONAL STORE ON WEST BROADWAY , NYC, FOLLOWED BY THEIR FIRST FRANCHISE STORE IN DUBAI.
LAUNCHED THEIR FULLY-TRANSACTIONAL UK WEBSITE IN 2007, SEEING THE START OF A MULTI-CHANNEL SHOPPING EXPERIENCE.
MOVING TOWARDS A MORE LUXURY MARKET, 2010 SAW THE LAUNCH OF THE PERSONAL TAILORING SERVICE, AVAILABLE IN UK FLAGSHIP STORES.
THE BRAND
THE BRAND
THE 4 P’S
PRODUCT: DESIGN-LED, UNIQUE, MODERN, QUALITY CLOTHING FOR MEN AND WOMEN
PRICE: LUXURY HIGH STREET
PLACE: OVER 100 STORES UK AND WORLDWIDE + SHOPPING WEBSITE
PROMOTION: INSTORE GRAPHICS, PRINT MEDIA, WEBSITE, CUSTOMER DATABASE AND SOCIAL MEDIA
THE BRAND
REISS’ COMPETITORS FOR THEIR WOMENSWEAR AND MENSWEAR COLLECTION.
COMPARING PRICE VS FASHIONABILTIY.
REISS’ PRIMARY COMPETITORS ARE FRENCH CONNECTION, TED BAKER AND KAREN
THE BRAND
POSITION MAP FOR BRANDS OFFERING PERSONAL TAILORING SERVICES.
REISS SITS IN THE MIDDLE FOR SERVICE AND PRICE, WITH THEIR MAIN COMPETITORS BEING HACKETT AND SUITSUPPLY.
REISS’ PERSONAL TAILORING SERVICE, ISN’T WIDELY KNOWN BY THEIR CUSTOMERS, BUT IS AVAILABLE IN 14 OF THEIR STORES ACROSS THE UK.
S.W.O.T
SWOT ANALYSIS IS A SIMPLE STRUCTURED APPROACH TO EVALUATING A COMPANY’S STRATEGIC POSITION WHEN PLANNING, TO IDENTIFY THE COMPANY’S STRENGTHS AND WEAKNESSES AND TO COMPARE THESE TO OPPORTUNITIES AND THREATS IN THE ENVIRONMENT. (N, GILES : 1989)
THE BRAND
STRENGTHS IN-HOUSE CONTROL OF ALL ASPECTS OF COMPANY.STRONG BRAND IDENTITYOVER 100 STORES IN THE UK AND INTERNATIONALLY, (INC. CONCESSIONS)FULLY TRANSACTIONAL WEBSITE WITH CLICK + COLLECT SERVICES.
WEAKNESS
NO CLEAR MARKETING CAMPAIGN - PURELY THROUGH WORD OF MOUTH DESPITE USING MOST SOCIAL MEDIA PLATFOMSSIMPLE VM SCHEMES - WINDOWS DON’T STAND OUT ON THE HIGHSTREET
OPPORTUNITIES
GROWTH IN WEBSITE SUCCESS MEANS POTENTIAL FOR SUCCESSFUL OMNICHANNEL EXPERIENCECELEBRITY FOLLOWING ENABLES GROWTH IN BRAND AWARENESSEXPANSION INTERNATIONALLY - OPENING STORES IN NICE, MELBOURNE AND A NEW STORE IN NYC
THREATS
COMPETITORS USE OF CELEBRITY ENDOURSEMENT AND COLLABORATIONSINCREASE IN COMPETITIONINCREASE IN CHEAPER TAILORING SERVICES BECOMING AVAIALBLE ON THE MARKET
THE REISS CUSTOMER LOOKS FOR ORIGINAL AND DIRECTIONAL DESIGN WITH A STRONG FOCUS ON QUALITY AND DETAIL. THEY EXPECT IMPECCABLE SERVICE ACROSS ALL CHANNELS. (REISS WEBSITE: 2016)
THE CUSTOMER
NAME: ESTHER O’ROUKEAGE: 35YRSOCCUPATION: CLIENT RELATIONS MANAGER AT BUSINESS FIRM.SALARY: £45,000ADRESS: BELSIZE PARK, LONDON - NEAR ENOUGH TO THE CITY BUT STILL AFFORDABLE.MARITAL STATUS: ENGAGED AND LIVING WITH FIANCÉ . EDUCATION LEVEL: BA (HONS) BUSINESS MANAGEMENTASPIRATIONS: TO BECOME A DIRECTOR OF A COMPANY. SHE IS FASHIONFOCUSED DESPITE HER JOB AND ENJOYS KEEPING UP WITH TRENDS. FAVOURITE BRANDS: FRENCH CONNECTION, REISS, ZARA, J W ANDERSON, CHLOE AND D&G.
THE CUSTOMER
NAME: PATRICK MACFARLANEAGE: 32YRSOCCUPATION: CITY WORKER IN PROPERTY DEVLOPMENT OR FINANCE.SALARY: £54,000ADRESS: FULHAM - ASPIRES TO EVENTUALLY LIVE IN KENSINGTONMARITAL STATUS: IN A RELATIONSHIP, NOT TOO SERIOUSEDUCATION LEVEL: BA (HONS) ECONOMICSASPIRATIONS: RUN HIS OWN PROPERTY DEVELOPMENT FIRM THAT CAN EVENTUALLY RUN ITSELF, SO HE CAN SPEND MOST OF THE YEAR ABROADFAVOURITE BRANDS: DUNHILL, GIEVES AND HAWKES, REISS, LOUIS VUITTON AND GUCCI.
THE STORE NO LONGER EXISTS JUST-TO MOVE MERCHANDISE AND RING UP TRANSACTIONS. INCREASINGLY, IT ALSO SERVES AS SHOWROOM, MUSEUM, AND WAREHOUSE AND FULFILLMENT CENTER. STORES ARE ROUTINELY PRACTICING ONE-UPMANSHIP IN INDUCING MORE STORE VISITS BY MAKING SHOPPING FUN AND ENTERTAINING (POULSSON AND KALE, 2004, P. 268).
REISS VIGO STREET STORE LONDON, UK
02/02/16
THE STORE
SIMPLE WINDOW DESIGN: ONLY A VINYL IN THE WINDOWS, WITH THE PLACEMENT OF 2 OR 3 MANNEQUINS.NO REAL FOCAL POINT IN THE WINDOWS. SPOT LIGHTING, FACING ON EACH MANNEQUIN FROM ABOVE. TRANSITIONAL WINDOW FROM A/W 15 SALE TO THE NEW S/S 16 COLLECTION.
REISS VIGO STREET STORE LONDON, UK
02/02/16
THE STORE
INSTORE THE FLOOR IS SPLIT INTO MENSWEAR ON THE RIGHT AND WOMENS ON THE LEFTCASUAL WEAR IS LOCATED AT THE FRONT OF THE STORE WITH TAILORING AND SUIT AT THE BACK BY THE FITTING ROOMS.THERE ARE NO VINYLS OR POS AROUND STORE EXCEPT FOR NEW COLLECTION SIGNAGE.
THE RENOVATION OF OUR EXCITING NEW CONCEPT STORE AT VIGO STREET IS NOW COMPLETE, JOIN US TODAY TO VIEW THE SS16 COLLECTION. (REISS, 2016)
THE STOREGRAPHIC PROMOTING REISS PERSONAL TAILORING
NO WINDOW DISPLAY, JUST THE PRODUCT DISPLAYED IN STORE, WITH A FEW SUITS FACING OUTWARDS.
2 MALE MANNEQUINS, 1 FEMALE AND GRAPHICS HANGING IN LAYERS
THE STOREENTERING THE STORE THEIR IS A FOCAL POINT OF 5 MIXED GENDER MANNEQUINS, IN FRONT OF SHARDS OF GLASS.THE SHARD THEME RUNS THROUGHOUT STORE ABOVE THE MID-FLOOR FIXTURES. PRODUCTS ARE HUNG IN A MIXTURE OF FRONT FACING AND SIDE HANG, WITH OUTFIT SUGGESTIONS WITHIN THE RAILS. TABLES FEATURE PRODUCT RANGES, OFFERING THE SAME PRODUCTS IN DIFFERENT COLOURS.
THE STORE
THE NEW SUITING SECTION OF THE FLOOR, HAS MULTIPLE ELEMENTS FOR DISPLAYING THE SUITING RANGE. DOUBLE HANG RAILS, FACE OUTS AND SIDE HANG RAILS. EACH SUIT IS DRESSED OUT WITH SHIRT, TIE AND POCKET SQUARE AND THE TABLES FEATURE THE DIFFERENT PRODUCTS NEEDED TO CREATE THE REISS TAILORING LOOK. HOWEVER THERE IS NO GRAPHICS OR POS IN STORE TO INFORM THE CUSTOMER ABOUT THE REISS PERSONAL TAILORING SERVICE.
THE NON-STOP OPERATING MODE OF ONLINE STORES GIVES SHOPPERS THE FLEXIBILITY TO SHOP WHENEVER IT IS MOST CONVENIENT. (W, CHOW ET AL: 2014)
THE WEBSITE
HAS SEPARATE PAGES FOR THE WOMEN AND MEN SECTIONS.
CURRENT IMAGES FOR EACH SECTION, WITH THE SLOGAN “A PORTRAIT OF REISS”.
IT THEN FEATURES ALL PRODUCT CATEGORIES AND IMAGES OF KEY PIECES OF THE SEASON.
THE WEBSITE HAS AN EXPLORE PAGE FOR BOTH MENS AND WOMENS, THIS HAS A SLIDING BAR TO VIEW FEATURES ON THECOLLECTION.THERE IS A POP-UP PAGE ON THE WEBSITE IN WHICH YOU CAN SIGN UP TO THE REISS LIST - THEIR CUSTOMER DATABASE.
THE WEBSITETHE REISS BLOG FEATURES ON THEIR WEBSITE.
IT FEATURES POST ABOUT THE COLLECTION, COLLABORATIONS WITH DESIGNERS AND PHOTOGRAPHERS AND CELEBRITY FOLLOWERS.
THE REISS GUIDE FEATURE, OFFERS CITY GUIDES TO READERS IN THE PLACES REISS STORES ARE LOCATED.
THE WEBSITEFEW THINGS IN LIFE ARE MORE LUXURIOUS OR UNIQUELY PERSONAL THAN A TAILOR MADE SUIT.OUR PERSONAL TAILORING EXPERIENCE IS A MANAGEABLE SEVENTEEN STAGE PROCESS WHICH ENSURES EVERY DETAIL IS EXPLORED TO CRAFT YOUR PERFECT SUIT. (REISS: 2015)
SOCIAL MEDIA PROVIDE THE OPPORTUNITY TO CONNECT WITH CUSTOMERS USING RICHER MEDIA WITH A GREATER REACH (THACKERAY ET AL., 2008).
SOCIAL MEDIA: FACEBOOK
MARKETING VIA FACEBOOK IS A WELL-FUNCTIONING CONCEPT.THROUGH THIS CHANNEL, IT IS POSSIBLE FOR COMPANIES OF ALL SIZES TO ACHIEVE MARKETING ANDBRANDING GOALS AT A RELATIVELY LOW COST. (L. HANSON ET AL. 2013 : 112)
212K FACEBOOK
LIKES
SOCIAL MEDIA: TWITTER
IT HAS EMERGED AS A POWERFUL CHANNEL FOR EXPRESSING AND MEASURING CONSUMER BEHAVIOR AND ATTITUDES, FREQUENTLY LEVERAGED BY MARKETERS AND BRAND MANAGERS TO UNDERSTAND NEARLY REAL-TIME SENTIMENTS ABOUT THEIR PRODUCTS (JANSEN ET AL., 2009).
15.1K TWITTERFOLLOW-
ERS
SOCIAL MEDIA: INSTAGRAM@REISS FASHION LABEL HAVE AN AESTHETICALLY APPEALING INSTAGRAM ACCOUNT THAT POST SARTORIAL PHOTOS, BEHIND THE SCENES RUNWAY AND PRESS EVENTS, CELEBRITY FASHION BLOGGERS, TRAVEL AND COMPETITIONS. FOLLOWERS ARE ABLE TO GET AN INSIGHT INTO THE ‘BEHIND THE SCENES’ OF THE FASHION BRAND. (V. CRUMP-HAILL: 2013)
91.7KINSTAGRAMFOLLWERS
SOCIAL MEDIA: YOUTUBEREISS USES YOUTUBE AND THE REISS VIDEO SECTION OF THEIR WEBSITE TO UPLOAD VIDEOS ABOUT THE BRAND. MOST RECENLY THEY HAVE UPLOADED A SERIES CALLED I AM REISS IN CORRELATION TO THEIR A PORTRAIT OF REISS CAMPAIGN.
SOCIAL MEDIA: PINTEREST
“AFTER INVESTING IN A PINTEREST STRATEGY, THEY’VE SEEN UP TO A 46% INCREASE IN PINTEREST-RE-FERRED REVENUE.” (PINTEREST FOR BUSINESS : 2015)
“PINTEREST GAVE THE HIGHEST AVERAGE ORDER VALUE ACROSS ALL OF OUR SOCIAL CHANNELS IN 2014.” (KAT PERRIAM, REISS SOCIAL MEDIA SPECIALIST.)
SOCIAL MEDIA: TUMBLR
SOCIAL MEDIA: TUMBLR
REISS HAS 2 TUMBLR BLOGS: 1. A SPOTTED PAGE, WHERE IMAGES OF PEOPLE WEARING REISS PRODUCTS ARE POSTED.2. AN INSPIRATION BLOG, WHERE IMAGES ARE POSTED SO READERS CAN IMMERSE THEMSELVES IN A RESS LIFESTYLE.
PAST CAMPAIGNS
A/W ‘10 : ELEMENTSELEMENTS FILMED BY JAMIE MORGAN, WAS A FIRST FOR REISS. CREATING A FASHION FILM THAT PREMIERED ALONGSIDE THEIR A/W ‘10 COLLECTION. THIS WAS REISS’ FIRST DIP INTO THE DIGITAL MARKET AS THE CREATED MOVING CAMPAIGN IMAGES ALONSIDE THE FILM. SINCE THE LAUNCH OF THIS FILM, REISS CONTINUE TO MAKE CAMPAIGN FILMS EACH SEASON WHICHFEATURE ON YOUTUBE.
S/S’12 : MENSWEARMEET OUR SOPHISTICATED GUY; HE FAVOURS AN ARTISTIC APPROACH TO TAILORING, GETS CREATIVE WITH VINTAGE-INSPIRED PRINTS AND SHOWCASES INDIVIDUALITY IN BOLD COLOURS. (REISS,2012)
SHORTLIST’S MOST STYLISH MAN11/05/2014
IN 2014 REISS TEAMED UP WITH SHORTLIST MAGAZINE AND REMINGTON TO SEARCH FOR ‘SHORTLISTS MOST STYLISH MAN’.
THE ENTRIES WERE WITTLED DOWN TO TOP 10, WHOSE IMAGES WERE POSTED ON VARIOUS SOCIAL MEDIA SITES INCLUDING INSTAGRAM, PINTEREST AND THE REISS BLOG AS WELL BEING ADVERSTISED IN STORE.
THIS WAS A SUCCESSFUL EXAMPLE OF REISS USING MULTICHANNELS TO PROMOTE THE BRAND THROUGH A COMPETITION.
A/W ‘14 : DRESSED TO KILLEFFORTLESS, ELEGANT AND NEVER OVERDRESSED
THE CAMPAIGN
REISS’ PERSONAL TAILORING SERVICE IS NOT WIDELY KNOWN ABOUT, BY THE PUBLIC AND EVEN THE LOYAL REISS CUSTOMER. THE CAMPAIGN WILL BE AN OPPURTUNITY TO HIGHLIGHT THIS SERVICE, AND WILL RUN ALONG-SIDE THEIR CURRENT WOMENSWEAR SUMMER CAMPAIGN. IT WILL BE COMMUNICATED IN STORE, THROUGH-WINDOW DISPLAYS AND IN-STORE POS AS WELL AS ON THE REISS WEBSITE AND VARIOUS SOCIAL MEDIA WEBSITES. FURTHERMORE THERE WILL BE A COMPETITION THAT WILL RUN IN LINE WITH LFW.
THE CAMPAIGN - LOGO
CURRENT LOGO: NEW PROPOSED LOGO:
THE CURRENT LOGO ISN’T RECOGNISABLE WITH BRAND AS THE FONT AND COLOURS ARE DIFFERENT TO CURRENT BRANDING.
THE NEW LOGO WILL BE MORE IN LINE WITH CURRENT REISS BRANDING, USING THE REISS LOGO IN THE FAMILIAR REISS FONT.
THE CAMPAIGN
THE CAMPAIGN IMAGRY WILL BE BLACK AND WHITE ON A GREY SCALE IN LINE WITH REISS’ CURRENT BRANDING COLOURS. THE STRAP-LINE IS ‘TAILORED TO SUIT’, RELATING TO THE PUSH FOR THE MARKETING OF THE PERSONAL TAILORING SERVICE.
IMAGE AVAILABLE AT: Reiss (2015) Avaialble at: https://www.reiss.com/explore/fashion-features/workwear/
THE CAMPAIGN - MARKETING CHANNELS
MARKETING CAMPAIGN AND IMAGRY, PLUS THE PRODUCT
IN-STORE (OFFLINE) ONLINE
WINDOW DISPLAY GRAPHICS IN STORE WEBSITE (REISS.COM) SOCIAL MEDIA
INSTORE MARKETING
WINDOW SCHEMETHE CAMPAIGN - WINDOW
THE CAMPAIGN - WINDOW
FEATURING A LARGE GRAPHIC OF THE CAMPAIGN IMAGE HANGING FROM CEILING, ALONGSIDE A SUIT (SEPARATES) PRODUCED FROM STRIPS OF THE FABRICS ON OFFER, AND USING DIFFERENT ELEMENTS OF THE SUIT MAKING PROCESS SUCH AS BUTTONS AND TAPE MEASURES.
ON THE WINDOW THERE WILL BE A VINYL IN THE CENTER WITH THE “TAILORED TO SUIT” STRAPLINE AND A SEPARATE VINYL READING “REISS- PERSONAL TAILORING” - IN LINE WITH HOW REISS CURRENTLY DRESS THEIR WINDOWS.
INSTORE THERE WILL BE A DESIGNATED AREA FOR THE PERSONAL TAILORING SERVICE WHICH ISN’T CURRENTLY CLEARLY HIGHLIGHTED IN STORE. USE OF OVERSIZED THREAD ROLLS AND TAPE MEASURES AROUND THE PT TABLE, WITH THE PT POS GRAPHIC ON.
THE CAMPAIGN - INSTORE
GRAPHIC SIZE 1
GRAPHIC SIZE 2
GRAPHIC SIZE 3
INSTORE GRAPHICS
INSTORE GRAPHICS
THE GRAPHICS WILL BE PLACED AROUND THE STORE AT DIFFERENT POINTS.
SIZE ONE GRAPHICS - D-BOARD SIZE WILL BE PLACED ON TABLE AROUND THE STORE AND IN THE NEW PERSONAL TAILORING AREA.
THE FLYERS WILL BE PLACED ON TABLE AROUND THE STORE AND ON THE CASH DESK TO BE PICKED UP AFTER PURCHASE.
COMPETITION GRAPHIC
CUSTOMERS WILL HAVE THE CHANCE TO ENTER A COMPETITION TO WIN A PERSONAL TAILORED SUIT. IT WILL BE DISPLAYED AS A POS IN-STORE, AND ALSO ON THE REISS WEBSITE, AND TO ENTER A PHOTO HAS TO BE UPLOADED TO FACEBOOK OR INSTAGRAM. CREATING A MULTICHANNEL EXPERIENCE. THE WINNERS EXPERIENCE WILL BE POSTED ON THE REISS BLOG.
ONLINE PLATFORMS
ONLINE: REISS.COM THE CAMPAIGN IMAGRY DISPLAYED ON REISS.COM HOMEPAGE ON A LAPTOP AND MOBILE DEVICE.CLICKING ON THE IMAGE WILL TAKE YOU TO THE PERSONAL TAILORING PAGE WHERE YOU CAN BOOK AN APPOINTMENT
COMPETITION PAGE ON THE REISS.COM HOME-PAGE AND ON THE MENSWEAR FRONT PAGE.
ONLINE: REISS.COM
CAMPAIGN IMAGRY IS SHOWN IN THE COVER PHOTO WITH CURRENT WOMENSWEAR CAMPAIGN IMAGE
COMPETITION POSTER WILL BE POSTED EVERY-DAY WHILST THE COM-PETITON RUNS
REFERENCES
Ahmed, I (2010) BoF Exclusive | Fashion Film Premiere: Elements by Jamie Morgan for REISS Available at: http://www.businessoffashion.com/articles/intelligence/bof-exclusive-fashion-film-premiere-elements-by-jamie-morgan-for-reiss [Accessed on: 10/02/16] CRUMP-HAILL, V (2013) Available at: http://www.brandcastmedia.com/6-fashion-brands-making-the-most-of-instagram/ [Accessed on: 01/03/2016] Jansen, B.J., Zhang, M., Sobel, K. and Chowdury, A. (2009), “Twitter power: tweets as electronic word of mouth”, Journal of the American Society for Information Science and Technology, Vol. 60 No. 11, pp. 2169-2188 in Michael Zimmer Nicholas John Proferes , (2014),”A topology of Twitter research: disciplines, methods, and ethics”, Aslib Journal of Information Management, Vol. 66 Iss 3 pp. 250 - 261 Linnea Hansson Anton Wrangmo Klaus Solberg Søilen, (2013),”Optimal ways for companies to use Facebook as a marketing channel”, Jour-nal of Information, Communication and Ethics in Society, Vol. 11 Iss 2 pp. 112 - 126 Lundburg, B (2012) Reiss Brand Report https://issuu.com/bethlundberg/docs/reiss_illustrated_brand_report [Accessed on: 18/02/16]Marketing Mix (2016) http://marketingmix.co.uk [Accessed on: 27/02/16] Men’s Official, (2016) “Dressing Suit Will Make Successful Men” http://www.mensofficial.com/dressing-suit-will-make-successful.html [ac-cessed 29/02/16] Morgan J, (2010) Reiss ‘Elements’ AW10 Campaign Available at: https://www.youtube.com/watch?v=kcR2ZC9ATEc - elements [Accessed on: 10/02/16] Nichols, D (2014) Budget bespoke: the rise of affordable tailoring, http://www.telegraph.co.uk/men/fashion-and-style/10712298/Budget-be-spoke-the-rise-of-affordable-tailoring.html [Accessed on: 29/02/16] Nigel Piercy William Giles, (1989),”Making SWOT Analysis Work”, Marketing Intelligence & Planning, Vol. 7 Iss 5/6 pp. 5 - 7 Perceptual Maps (2012) http://www.segmentationstudyguide.com/understanding-perceptual-maps/perceptual-maps/ [Accessed on: 27/02/16]Perriam, K (2014) Pinterest Success Stories - Reiss Available at: https://business.pinterest.com/en/success-stories/reiss [Accessed on: 20/02/16] Poulsson, S. and Kale, S. (2004), “The experience economy and commercial experiences”, Market Review, Vol. 4 No. 3, pp. 267-277. in Ishita Sachdeva Suhsma Goel , (2015),”Retail store environment and customer experience: a paradigm”, Journal of Fashion Marketing and Management, Vol. 19 Iss 3 pp. 290 - 298 Reiss Facebook Page (2009) https://www.facebook.com/Reiss/timeline [Accessed on: 04/02/16] Reiss Instagram (2012) https://www.instagram.com/reissfashion/ [Accessed on: 04/02/16] Reiss Pinterest (2016) https://www.pinterest.com/reissfashion/ Accessed on [04/02/16] Reiss Worn By Tumblr (2016) http://reissfashion.tumblr.com/post/139534818358/kylie-jenner-wearing-the-reiss-enna-coat [Accessed on: 26/02/16]
Reiss For Now Tumblr (2016) http://reissfornow.tumblr.com [Accessed on: 26/02/16] REISS, 2016 “Personal Tailoring” available at: https://www.reiss.com/feature/personal-tailoring/ [Accessed on: 01/03/2016] Reiss (2016) “Reiss Homepage” https://www.reiss.com [Accessed on: 02/02/16] Reiss Digital (no date) http://reissdigital.weebly.com/digital-marketing.html [Accessed on: 29/02/16] Reiss Shop The Campaign (2016) https://www.reiss.com/explore/fashion-features/shop-the-campaign-mw/ [Accessed on: 05/03/16] Reiss Blog (2014) Most Stylish Man: The Top 10 Available at: https://www.reiss.com/explore/blog/stylish-man-top-10/ [Accessed on: 16/02/16] Shortlist Most Stylish Man (2014) Available at: http://www.shortlist.com/promotions/moststylishman#art [Accessed on: 16/02/16] Thackeray, R., Neiger, B.I., Hanson, C.L. and McKenzie, J.F. (2008), “Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media”, Health Promotion Practice, Vol. 9 No. 4, pp. 338-343. in Georgios Tsimonis Sergios Dimitriadis , (2014),”Brand strate-gies in social media”, Marketing Intelligence & Planning, Vol. 32 Iss 3 pp. 328 - 344 The Chartered Institute Of Marketing (2015) “7P’s: A Brief Summary of Marketing and How It Works” http://www.cim.co.uk/files/7ps.pdf [Accessed on: 27/02/16] Xuehua Wang Wing Chi Chow Zhilin Yang Jennifer Y.M. Lai , (2014),”Market signals: web site investment and physical store existence”, Asia Pacific Journal of Marketing and Logistics, Vol. 26 Iss 1 pp. 94 - 113