reinventing video advertising
TRANSCRIPT
![Page 1: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/1.jpg)
REINVENTING VIDEO ADVERTISING
![Page 2: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/2.jpg)
EMBRACING EFFECTIVE DIGITAL VIDEO ADVERTISING!
Christophe Parcot, Chief Operating Officer
![Page 3: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/3.jpg)
Key Facts
26 Offices450 Employees100 R&D Employees 730 M Monthly Reach
€77 M 2014 Revenue (2015: 120 M +)
500+ Premium Publishers
Company Numbers
![Page 4: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/4.jpg)
We live in a transforming landcape
![Page 5: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/5.jpg)
40.9%!36.5%!
29.6%!
47.1%!
2010! 2014!
Time Spent On TV!
Time Spent Online !
End of the TV era?
eMarketer, April 22 2014
![Page 6: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/6.jpg)
$7.7$11.1
$15.1$21.9
$28.7
$36.2
2013! 2014! 2015! 2016! 2017! 2018!
Estimated global growth in video advertising (billions)
370% increase
2013-2018
Nomura Securities, eMarketer, March 2015
![Page 7: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/7.jpg)
of Luxury Consumers !are now connected via Smartphone or tablet.!
75%!
Source: McKinsey 2014!
![Page 8: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/8.jpg)
When asked how to best !advertise luxury products, !
affluent shoppers rated!
VIDEO!as most effective!
Source: Affluent Shoppers Ispos MediaCT
![Page 9: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/9.jpg)
The Importance of the�Digital Luxury Experience
of the total luxury sales are influenced by brands’ digital impact 75%
Source: McKinsey& Altagamma –2015
![Page 10: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/10.jpg)
If digital is the !new playing field for
fashion/luxury brands. !!!!
Then video !will be your number 1 !
striker! WHAT ARE!THE CURRENT CHALLENGES !
OF VIDEO?!
![Page 11: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/11.jpg)
300 HOURS OF !VIDEO UPLOADED !EVERY MINUTE!
![Page 12: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/12.jpg)
IS THIS THE RIGHT CONTEXT FOR YOUR BRAND?
![Page 13: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/13.jpg)
LIMITED !PREMIUM VIDEO INVENTORY!
![Page 14: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/14.jpg)
Sources: Mediametrie Video Measurement, March 2013. TV Barometer, September 2014
PREMIUM !VIDEO INVENTORY !IS EXPENSIVE !AND NICHE!
OF ONLINE VIDEO#INVENTORY#IS PREMUIM
5%
![Page 15: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/15.jpg)
COPYING THE TV AD MODEL!
![Page 16: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/16.jpg)
Source: The Guardian Media Network Survey January 2014!
90% !OF USERS !
SKIP PRE-ROLL!
![Page 17: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/17.jpg)
Source: Censuswide Research, Jan 2015
74% of people find being forced to watch video ads before video content ruins the online experience
Video advertising should be Opt-in (or Opt-out) but never Forced
![Page 18: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/18.jpg)
is being questionedViewability
![Page 19: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/19.jpg)
‘minimum of 50 percent of the player in view for a minimum of 2 seconds’
– MRC 2014
![Page 20: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/20.jpg)
The industry needs stronger standards
![Page 21: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/21.jpg)
Source: the ANA " The Bot Baseline : Fraud in Digital Advertising", Tubemogul
Non-skippable pre-roll is not seen �because users escape
70%of non-viewable ads�
aren’t viewable because the user leaves the page
78%of non premium� pre-roll not seen
53%of premium�
pre-roll not seen
![Page 22: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/22.jpg)
HOW DO !YOU REACH !AUDIENCES !
IN CONTEXT &!AT SCALE?!
![Page 23: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/23.jpg)
4 golden rules!of video distribution for premium brands
Reaching the !right audience
…in the !right environment..
…next to the !right content
….using the !right format.
![Page 24: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/24.jpg)
WHAT IS OUTSTREAM?!VIDEO ADVERTISING THAT SITS!
OUTSIDE OF THE VIDEO STREAM!
![Page 25: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/25.jpg)
![Page 26: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/26.jpg)
299M
Teads Platform Profile
Desktop
431M
A Single Global Access Point to the World’s Most Trusted Media
Mobile & Tablet
Windows iOS Android OS X Other
50% 21% 21% 7% 1%
• 730 Million Unique Visitors
• 138 Countries
![Page 27: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/27.jpg)
A Global Reach
500+ premier world-class premium publishers
AMERICAS EUROPE APAC
![Page 28: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/28.jpg)
What about campaign
KPIs?
![Page 29: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/29.jpg)
inRead outperformed other video ad platforms
When compared to the average of Facebook Video Ads, YouTube Pre-roll and standard pre-roll, inRead was more effective across brand metrics
Online ad awareness
+55%
Unaided brand awareness
+84%
Message association
+44%
Source: Millward Brown custom study commissioned by Teads, June 2015Teads Platform Profile
![Page 30: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/30.jpg)
72% 72%59%63%
45%
34%
InRead CPCV (C) Trueview (D)
A abD
Brand Favourability(very favourable or somewhat favourable)
Brand Recommendation (Very likely or Somewhat Likely)
Purchase Intent (Definitely Will or Probably Will)
Teads Platform Profile
InRead CPCV viewers were most favorable and likely to recommend the product
Q9. How do you view the following smartwatch brands? Q10. If asked by someone, how likely are you to recommend each of the following? Q11. How likely are you to purchase the following smartwatches? N=70
AUDIENCE: AGE 18-34
![Page 31: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/31.jpg)
Teads proposiOon -‐ 2015
100% 26%
0.009% 10.6%
0.43%
Viewability
Teads Products Benchmark
Ad Fraud
Teads Products Benchmark
20.7%Brand Risk
Teads Products Benchmark
inRead is...
Viewable. Efficient.
Safe.
Source: Integral Ad Science Case Study based on a technology company’s campaign ran on Teads’ platformTeads Platform Profile
![Page 32: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/32.jpg)
User, Publisher and Brand
interests are aligned
![Page 33: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/33.jpg)
ELEGANT VIDEO ADVERTISING SOLUTIONS
Teads Platform ProfileOutstream video’s flagship format: Introducing inRead
![Page 34: REINVENTING VIDEO ADVERTISING](https://reader033.vdocuments.us/reader033/viewer/2022042907/6269e96772ed5a04e50641ea/html5/thumbnails/34.jpg)
Teads Platform Profile
ELEGANT VIDEO ADVERTISING SOLUTIONS