reinartz, werner, manfred krafft, and wayn e hoyer (2004 ......1 reinartz, werner, manfred krafft,...

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1 Reinartz, Werner, Manfred Krafft, and Wayne Hoyer (2004), “The Customer relationship management Process: Its Measurement and Impact on Performance,” Journal of Marketing Research, 41 (August), 293-305. [ISI Impact Factor 2004: 2.222] # of citations: 369 # of citations in ISI: 269 # of citations in scholar: 1180 1. Adalikwu, Chris (2012), „Customer relationship management and customer satisfaction”, African Journal of Business Management, 6 (22), 6682 – 6686. 2. Adabanjo, Dortun (2008), “The application of process modelling and simulation techniques to analysing the impact of CRM implementation”, International Journal of Electronic Customer Relationship Management, 1 (4), 341-351. 3. Ahearne M., J.D.E. Hughes, and N. Schillewaert (2007), “Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness”, International Research in Marketing, 24 (4), 336-349. 4. Ahn, Jinwoo and Taeseok Rho (2014), “Influence of customer–firm relationships on customer participation in the service industry”, Service Business, forthcoming. 5. Ahearne, Michael, Adam Rapp, Babu John Mariadoss and Shankar Ganesan (2012), “Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective”, Journal of Personal Selling and Sales Management, 32 (1), 117 – 130. 6. Akdeniz, M. B. T. Gonzalez-Padron, and R. J. Calantone (2010), “An integrated Marketing capability benchmarketing approach to dealer Performance through parametric and nonparametric analyses,” Industrial Marketing Management, 39 (1), 150-160. 7. Akdeniz, M. Billur, Tracy Gonzalez-Padron, and Roger J. Calantone (2010), “An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses”, Industrial Marketing Management, 39 (1), 150-160. 8. Akgün, Ali Ekber, et al. (2014), “Bridging Organizational Learning Capability and Firm Performance through Customer Relationship Management”, Procedia - Social and Behavioral Sciences, 150, 531 – 540. 9. Ali, Sadaqat, Linda D. Peters, and Fiona Lettice (2012), "An organizational learning perspective on conceptualizing dynamic and substantive capabilities", Journal of Strategic Marketing, 20 (7), 589-607. 10. Amorim Marlene and Fatemeh Bashashi Saghezchi (2014), “An investigation of service quality assessment across retail formats”, International Journal of Quality and service Sciences, 6 (2/3). 11. Anaza, Nwamaka A., Brian Rutherford (2012), "How organizational and employee- customer identification, and customer orientation affect job engagement", Journal of Service Management, 23 (5), 616-639.

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Page 1: Reinartz, Werner, Manfred Krafft, and Wayn e Hoyer (2004 ......1 Reinartz, Werner, Manfred Krafft, and Wayn e Hoyer (2004), “The Customer relationship management Process: Its Measurement

1

Reinartz, Werner, Manfred Krafft, and Wayne Hoyer (2004), “The Customer relationship management Process: Its Measurement and Impact on Performance,” Journal of Marketing Research, 41 (August), 293-305. [ISI Impact Factor 2004: 2.222] # of citations: 369 # of citations in ISI: 269 # of citations in scholar: 1180

1. Adalikwu, Chris (2012), „Customer relationship management and customer satisfaction”, African Journal of Business Management, 6 (22), 6682 – 6686.

2. Adabanjo, Dortun (2008), “The application of process modelling and simulation techniques to analysing the impact of CRM implementation”, International Journal of Electronic Customer Relationship Management, 1 (4), 341-351.

3. Ahearne M., J.D.E. Hughes, and N. Schillewaert (2007), “Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness”, International Research in Marketing, 24 (4), 336-349.

4. Ahn, Jinwoo and Taeseok Rho (2014), “Influence of customer–firm relationships on customer participation in the service industry”, Service Business, forthcoming.

5. Ahearne, Michael, Adam Rapp, Babu John Mariadoss and Shankar Ganesan (2012), “Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective”, Journal of Personal Selling and Sales Management, 32 (1), 117 – 130.

6. Akdeniz, M. B. T. Gonzalez-Padron, and R. J. Calantone (2010), “An integrated Marketing capability benchmarketing approach to dealer Performance through parametric and nonparametric analyses,” Industrial Marketing Management, 39 (1), 150-160.

7. Akdeniz, M. Billur, Tracy Gonzalez-Padron, and Roger J. Calantone (2010), “An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses”, Industrial Marketing Management, 39 (1), 150-160.

8. Akgün, Ali Ekber, et al. (2014), “Bridging Organizational Learning Capability and Firm Performance through Customer Relationship Management”, Procedia - Social and Behavioral Sciences, 150, 531 – 540.

9. Ali, Sadaqat, Linda D. Peters, and Fiona Lettice (2012), "An organizational learning perspective on conceptualizing dynamic and substantive capabilities", Journal of Strategic Marketing, 20 (7), 589-607.

10. Amorim Marlene and Fatemeh Bashashi Saghezchi (2014), “An investigation of service quality assessment across retail formats”, International Journal of Quality and service Sciences, 6 (2/3).

11. Anaza, Nwamaka A., Brian Rutherford (2012), "How organizational and employee-customer identification, and customer orientation affect job engagement", Journal of Service Management, 23 (5), 616-639.

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12. Ang, L., and F. Buttle (2006), “CRM Software Applications and Business Performance”, The Journal of Database Marketing & Customer Strategy, 14 (1), 4-16.

13. Ang, Lawrence, and Francis Buttle (2009), “Customer development strategies for exceeding expectations – An exploratory study”, The Journal of Database Marketing & Customer Strategy Management, 16 (4), 267-275.

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15. Aspara, Jaakko (2011), “Documentation and continous development of processes for customer management: Implications for profitable growth,” Australasian Marketing Journal, 19 (4), 267-280.

16. Ata, U. Zeynep, Aysegul Toker (2012), "The effect of customer relationship management adoption in business-to-business markets,” Journal of Business and Industrial Marketing, 27 (6), 497-507.

17. Azizzadeh, Fariba, Hamidreza Bahrami and Rasool Sarihi Sfestani (2014), “The relations of organization structure and customer relationship management in Ansar Bank of Urmia”, Journal of Data Envelopment Analysis and Decision Science, 1-10.

18. Balaji, M. S. (2014), “Managing customer citizenship behavior: a relationship perspective,” Journal of Strategic Marketing, 22 (3), 222-239.

19. Bang, Jounghae, Yoonho Cho, and Min Sun Kim (2014), “CRM efforts, Different paths to loyalty: Members and Non-members in the hotel industry,” Journal of the Korea Academia-Industrial Cooperation Society, 15 (2), 785-792.

20. Bardhan, I. R. H. Demirkan, P.K. Kannan, et al (2010), “An interdisciplinary perspective on IT Services Management and Service Sience,” Journal of Management Information Systems, 26 (4), 13-64.

21. Battor, Moustafa and Mohammed Battor (2010), “The impact of customer management capability on innovation and performance advantages: testing a mediated model”, Journal of Marketing Management, 26 (9&10), 842-857.

22. Bauer, Florian and Kurt Matzler (2013), “Antecedents of M&A success: The role of strategic complementarity, cultural fit, and degree and speed of integration”, Strategic Management Journal, 35 (2), 269-291.

23. Bauer, Florian, and Kurt Matzler (2014), "Antecedents of M&A success: The role of strategic complementarity, cultural fit, and degree and speed of integration." Strategic Management Journal, 35 (2), 269-291.

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27. Becker, Jan U., Michael Clement and Ute Schaedel (2010), “The Impact of Network Size and Financial Incentives on Adoption and Participation in New Online Communities”, Journal of Media Economics, 23 (3), 165-179.

28. Becker, Jan U., Michel Clement, and Ute Schaedel (2010), “The Impact of Network Size and Financial Incentives on Adoption and Participation in New Online Communities”, Journal of Media Economics, 23 (3), 165-179.

29. Berger, P. D., N. Eechambadi, M. George, D. R. Lehmann, R. Rizley, and R. Venkatesan (2006), “From Customer Lifetime Value to Shareholder Value”, Journal of Service Research, 9 (2), 156-167.

30. Berghman, L., P. Matthyssens, K. Vandenbempt (2006), “Building competences for new customer value creation: An exploratory study,” Industrial Marketing Management, 35 (8), 961-973.

31. Berghman, Liselore Ann (2012), „ Strategic Innovation in Established Companies: An Empirical Study of Appropriate Ambidexterity Strategies”, International Journal of Innovation Management, 16 (1).

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34. Bhatnagar, Namita, Kiersten Maryott, and David Bejou (2008), “Customer Selection and Prioritization”, Journal of Relationship Marketing, 6 (3), 117-130.

35. Bijmolt, Tammo H.A., Peter S. H. Leeflang, Frank Block, Maik Eisenbeiß, Bruce G. S. Hardie, Aurélie Lemmens, and Peter Saffert (2010), “Analytics for Customer Engagement”, Journal of Service Research“, 13 (3), 341-356.

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39. Bolton, Ruth N.and Crina O. Tarasi (2007), “Managing customer relationships”, Review of Marketing Research, 3 (2006), 3-36.

40. Bone, S. A. and J. C. Mowen (2010), “By-the-Book” Decision Making: How Service Emloyee Desire for Decision Latitude influences Customer Selection Decisions,” Journal of Service Research, 13 (2), 184-197.

41. Bonnemaizon, Audrey, Bernard Cova, and Marie-Claude Louyot (2007), “Relationship Marketing in 2015: A Delphi Approach”, European Management Journal, 25 (1), 50-59.

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42. Boujena, Othman, Wesley J. Johnston, and Dwight R. Merunka (2009), “The Benefits of Sales Force Automation: A Customer’s Perspective”, Journal of Personal Selling and Sales Management, 29 (2), 137-150.

43. Brettel, M., Chomik, C. and Flatten, T. C. (2014), “How Organizational Culture Influences Innovativeness, Proactiveness, and Risk-Taking: Fostering Entrepreneurial Orientation in SMEs,” Journal of Small Business Management, forthcoming.

44. Brettel, Malte, et al. (2014), “The Effect of Organizational Culture on Entrepreneurial

Orientation: A Comparison between Germany and Thailand”, Journal of Small Business Management, 52 (4), 732–752.

45. Breuer, Peter and Jesko Perrey (2011), “Kapital Kunde – mehr Markterfolg durch Customer Lifecycle Management”, Marketing Review St. Gallen, 28 (1), 20-25.

46. Brohman, M. K., G. Piccoli, P. Martin et al. (2009), “A Design Theory Approach to Building Strategic Network-Based Customer Service Systems”, Decision Sciences, 40 (3), 403-430.

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48. Bruhn, M., D. Georgi, and K. Hadwich (2008), “Customer equity management as formative second-order construct”, Journal of Business Research, 61 (12), 1292-1301.

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50. Bush, Robert P., James H. Underwood III, and Daniel L. Sherell (2007), “Examining the Relationship Marketing, Marketing Productivity Paradigm: Establishing an Agenda for Current and Future Research”, Journal of Relationship Marketing, 6 (2), 9-32.

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53. Chang, Hsin Hsin, Kit Hong Wong, and Po Wen Fang (2014), The effects of customer relationship management relational information processes on customer-based performance”, Decision Support System, 66,146-159.

54. Chang, Hsin Hsin. and P. W. Ku (2009), "Implementation of relationship quality for CRM performance: Acquisition of BPR and organisational learning", Total Quality Management & Business Excellence, 20 (3), 327-348.

55. Chang, W., J.E. Park and S. Chaiy (2010), “How does CRM technology transform into organizational performance? A mediating role of marketing capability”, Journal of Business research, 63 (8), 849-855.

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57. Chen, Kuanchin, Ya-Han Hu, and Yi-Cheng Hsieh (2014), “Predicting customer churn from valuable B2B customers in the logistics industry: a case study,” Information Systems and e-Business Management, forthcoming.

58. Chen, Shun-Hsing (2014), “Devising appropriate service strategies for customers of different value: an integrated assessment model for the banking industry,” International Journal of Human Resource Management, 24 (21), 3939-3956.

59. Chen, Jin, Cheng Zhang, YuFei Yuan, and Lihua Huang (2007), „Understanding the Emerging C2C Electronic Market in China: An Experience-Seeking Social Marketplace“, Electronic Markets, 17 (2), 86-100.

60. Chen, Jin, H. J. R. Yen, and E. Y. Li (2009), "Measuring CRM effectiveness: Construct development, validation and application of a process-oriented model", Total Quality Management & Business Excellence, 20 (3), 283.

61. Chen, Shun-Hsing (2011), “Devising appropriate service strategies for customers of different value: an integrated assessment model for the banking industry,” The International Journal of Human Resource Management, 24 (21),

62. Chen, Y., G. Zhang, D. Hu , et al. (2007), “Customer segmentation based on survival character“, Journal of intelligent Manufacturing, 18 (8), 513-517.

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65. Chun, Je Ran and Hyun Gi Hong (2014), “The influencing and influenced factor of the performance of Hospital Customer Relationship Management (HCRM)”, International Journal of Applied Engineering Research, 9 (21), 8389-8398.

66. Chuang, Shu-Hui and Hong-Nan Lin (2013), “The roles of infrastructure capability and customer orientation in enhancing customer-information quality in CRM systems: Empirical evidence from Taiwan”, International Journal of Information Management, 33 (2), 271–281.

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69. Ciavolino, Enrico and Mariangela Nitti (2013), "Simulation Study for PLS Path Modelling with High-Order Construct: A Job Satisfaction Model Evidence”, Advanced Dynamic Modeling of Economic and Social Systems, 448, 185-207.

70. Ciavolino, Enrico and Mariangela Nitti (2013), “Using the Hybrid Two-Step estimation approach for the identification of second-order latent variable models”, Journal of Applied Statistics, 40 (3), 508-526.

71. Coltman, Tim (2007), "Why build a customer relationship management capability?", Journal of Strategic Information Systems, 16 (3), 301-320.

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72. Coltman, Tim, Timothy M Devinney and David F Midgley (2011), “Customer relationship management and firm performance”, Journal of Information Technology, 26 (3), 205-219.

73. Cooper, M. J., C. F. Gwin, and K. L. Wakefield (2008), “Cross-Functional Interface and Disruption in CRM Projects: Is Marketing from Venus and Information Systems from Mars?", Journal of Business Research, 61 (4), 292-299.

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81. Dibb, Sally, Claudia Simoes, and Robin Wensley (2013), "Establishing the scope of marketing practice: insights from practitioners", European Journal of Marketing, 48 (1/2), 380-404.

82. Dickson, Peter R., Walfried M. Lassar, Gary Hunter, and Samit Chakravorti (2009), “The Pursuit of Excellence in Process Thinking and Customer Relationship Management”, Journal of Personal Selling and Sales Management, 29 (2), 111-124.

83. Dudinska, E. and E. Novotna (2005), “Complexity of CRM under current marketing theory and practice”, Ekonomicky Casopis, 53 (8), 794-807.

84. East, Robert (2006), “Fact and Fallacy in Retention Marketing.” Journal of Marketing Management, 22 (1&2), 5-23.

85. Eberl, M., and M. Schwaiger (2005); “Corporate Reputation: disentangling the effects on financial performance”, European Journal of Marketing, 29 (7/8), 838-864.

86. Elbeltagi, Ibrahim, Thijs Kempen and Elaine Garcia (2014), “Pareto-principle application in non-IT supported CRM processes: A Case study of a Dutch manufacturing SME”, Business Process Management Journal, 20 (1), 129-150.

87. Elmuti, Dean, Jia Heather, and Dane Gray (2009), "Customer Relationship Management strategic application and organizational effectiveness: an Empirical Investigations", Journal of Strategic Marketing, 17 (1), 75-96.

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88. Engelen, Andreas (2010), “Entrepreneurial orientation as a function of national cultural variations in two countries”, Journal of International Management, 16 (4), 354-368.

89. Engelen, Andreas, Caroline Wolff, Hartwig Steffenhagen, and Malte Brettel (2010), “Werbe-Management in jungen Wachstumsunternehmen”, Zeitschrift für Betriebswirtschaft, 80 (1), 31-69.

90. Engelen, Andreas, Tessa Christina Flatten, Julia Thalmann and Malte Brettel (2013), “The Effect of Organizational Culture on Entrepreneurial Orientation: A Comparison between Germany and Thailand”, Journal of Small Business Management, 52 (4), 732-752.

91. Ernst, Holger, Hanna Nari Kahle, Anna Dubiel et al. (2014), „The antecedents and consequences of affordable value innovations for emerging markets“, Journal of Product innovation Management, 32 (1), 65-79.

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93. Ernst, Holger, W.D. Hoyer, M. Krafft and K. Krieger (2010), “Customer Relationship Management and company performance – the mediating role of new product performance“, Journal of the Academy of the Marketing Science, 39 (2), 290-306.

94. Faldetta, Guglielmo (2012), „The Logic of Gift and Gratuitousness in Business Relationships“, Journal of Business Ethics, 100 (1), pp. 67 – 77.

95. Felícioa, J. Augusto and Ricardo Rodrigues (2015), “Organizational factors and customers' motivation effect on insurance companies' performance”, Journal of Business Research, forthcoming.

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102. Frenzen, Heiko, Ann-Kristin Hansen, Manfred Krafft, Murali K. Mantrala, and Simone Schmidt (2010), “Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance”, International Journal of Research in Marketing, 27 (1), 58-68.

103. Frow, P. E. and A. F. Payne (2009), "Customer Relationship Management: A Strategic Perspective", Journal of Business Market Management, 3 (1), 7-27.

104. Frow, Pennie, Adrian Payne, Ian F. Wilkinson, Louise Young, (2011) "Customer management and CRM: addressing the dark side", Journal of Services Marketing, 25 (2), 79-89.

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117. Griffin, Deborah and Aron O’Cass (2010), „An Exploration of Personality and Speed Limit Comliance“, Journal of Nonprofit & Public Sector Marketing, 22 (4), 336-353.

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119. Ha, Hong-Youl and Je-Won Lee (2012), “Online relationship avoidance over time”, Service Industries Journal, 32 (9), 1451-1468.

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140. Inauen, Matthias and Andrea Schenker-Wicki (2011), “The impact of outside-in open innovation on innovation performance,” European Journal of Innovation Management, 14 (4), 496-520.

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148. Johnson, Jeff S. and Scott B. Friend (2014), “Contingent cross-selling and up-selling relationships with performance and job satisfaction: an MOA-theoretic examination”, Journal of Personal Selling & Sales management, forthcoming.

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162. Kim, Molan, Jeong Eun Park, Alan J. Dubinsky and Seoil Chaiy (2012), "Frequency of CRM implementation activities: a customer-centric view", Journal of Services Marketing, 26 (2), 83 – 93.

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166. Kostopoulos, Konstantinos C., Nikos Bozionelos, and Evangelos Syrigos (2015), “Ambidexterity and Unit Performance: Intellectual Capital Antecedents and Cross-Level Moderating Effects of Human Resource Practices”, Human Resource Management, forthcoming.

167. Krasnikov, Alexander, Satish Jayachandran, and V. Kumar (2009), “The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S Commercial Banking Industry,” Journal of Marketing, 73 (6), 61-76.

168. Kuruzovic, Jason (2013), “Sales Technologies, Sales Force Management, and Online Infomediaries,” Journal of Personal Selling and Sales Management, 33 (2), 211-224.

169. Kuester, Madlen and Martin Benkenstein (2014), “Turning dissatisfied into satisfied customers: How referral reward programs affect the referrer’s attitude and loyalty toward the recommended service provider”, Journal of Retailing and Consumer Services, 21 (6), 897-904.

170. Lambert, D.M. (2010), “Customer Relationship Management as a business process,” Journal of Business and Industrial Marketing, 25 (1-2), 4-17.

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173. Lee, Young-Chan, Nguyen-Hanh Tang, and Vijayan Sugumaran (2014), “Open Source CRM Software Selection using the Analytic hierarchy process,” Information Systems Management, 31 (1), 2-20.

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174. Lee, ThaeMin, and JongKun Jun (2007), “Contextual perceived value? Investigating the role of contextual merketing for customer relationship management in a mobile commerce context”, Business Process Management, 13 (6), 798-814.

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177. Li, Ling-Yee (2011), “Marketing metrics' usage: Its predictors and implications for customer relationship management”, Industrial Marketing Management, 40 (1), 139-148.

178. Li, Q. P. and C. Chang (2010), “The Customer Lifetime value in Taiwanese credit card market,” African Journal of Business Management, 4 (5), 702-709.

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182. Lichtenthaler, Ulrich (2009), “Absorptive Capacity, Environmental Turbulence, and the Complementarity of Organizational Learning Processes,” The Academy of Management Journal 52 (4), 822-846.

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186. Llamas-Alonso, María Rosa, Ana Isabel Jimínez-Zarco, María Pilar Martínez Ruiz, and John Dawson (2009), “Designing a Predictive Performance Measurement and Control System to Maximize Customer Relationship Management Success”, Journal of Marketing Channels, 16 (1), 1-41.

187. Lopez, Ines and Salvador Ruiz (2011), “Explaining website effectiveness: The hedonic-utilitarian dual mediation hypothesis”, Electronic Commerce Research and Applications, 10 (1), 49-58.

188. Lukkari, P. and P. Parvinen (2008), “Pharmaceutical marketing through the Customer portfolio: Institutional Influence and adaption”, Industrial Marketing Management, 37 (8), 965-976.

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189. Lukkari, Pirjo (2010)”Merger: institutional interplay with customer relationship management”, Management Research Review, 34 (1), 17-33.

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192. Luo, Xueming, Jan Wieseke, and Christian Homburg (2012), “Incentivizing CEOs to build customer- and employee-firm Relations for higher customer satisfaction and firm value”, Journal of the Academy of Marketing Science, 40 (6), 745-758.

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198. Martelo, Silvia, Carmen Barroso and Gabriel Cepeda (2013), “The use of organizational capabilities to increase customer value,” Journal of Business Research, 66 (10), 2042-2050.

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200. Mathies, Christine, and Siegfried Gudergan (2007), “Revenue management and customer centric marketing – how do they influence travellers` choices?”, Journal of Revenue and Pricing Management, 6 (4), 331-346.

201. Matikainen, Minna, Harri Terho, Esa Matikainen, and Petri Parvinen (2015), Anne Juppo “Effective implementation of relationship orientation in new product launches”, Industrial Marketing Management, forthcoming.

202. Mathur, Manisha and S. Kumar (2013) "Customer Retention through Prioritization: Integrating Time-Dependent Context of Relationship Dynamics" Journal of International Consumer Marketing, 25 (5), 332-343.

203. McDonald, Heath, Adam J. Karg and Civilai Leckie (2014), “Predicting which season ticket holders will renew and which will not”, European Sport Management Quarterly, 14 (5), 503-520.

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204. McNally, Regina C., “An exploration of call centre agents` CRM software use, customer orientation and job performance in the customer relationship maintenance phase”, Journal of Financial Services Marketing, 12 (2), 169-184.

205. McNally, Regina C., and Abbie Griffin (2010), “Mandatory adoption of customer relationship management information technology: the role of customer support in an attitude-intention model”, International Journal of Business Innovation and Research, 4 (1-2), 30-47.

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207. Menguc, B., and S. Auh (2008), "The Asymmetric Moderating role of market Orientation on the Ambidexterity-Firm Performance Relationship for Prospectors and defenders", Industrial Marketing Management, 37 (4), 455-470.

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209. Minami, Chieko (2009), “The new role of call centres for manufacturers”, The Marketing Review, 9 (2), 115-126.

210. Mithas, S., M. S. Krishnan, C. Fornell (2005), “Why do customer relationship management applications affect customer satisfaction?”, Journal of Marketing, 69 (4), 201-209.

211. Mitrega, Maciej, Sebastian Forkmann, Carla Ramos and Stephan C. Henneberg (2012), “Networking capability in business relationships — Concept and scale development”, Industrial Marketing Management, 41 (5), 739-751.

212. Moedritscher, G., and W. Mussnig (2005) “Evaluating the Longterm benefit of CRM systems: A Cost-Oriented Approach”, International Journal of Innovation and Technology, 2 (4), 367-389.

213. Moeller, Sabine, Martin Fassnacht, and Sonja Kiose (2006), “A Framework for Supplier Relationship Management (SRM)”, Journal of Business-to-Business Marketing, 13 (4), 69-94.

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215. Moore, Jesse N., Mary Anne Raymond, and Christopher D. Hopkins (2015), “Social Selling: A Comparison of Social Media Usage Across Process Stage, Markets, and Sales Job Functions”, Journal of Marketing Theory and Practice, 23 (1).

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221. Müller, Anna-Luisa (2014), “Sustainability and customer relationship management: Current state of research and future research opportunities”, Management Review Quarterly, 64 (4), 201-224.

222. Mumuni, Alhassan G. and Kelley O’Reilly (2014), “Examining the impact of customer relationship management on deconstructed measures of firm performance”, Journal of Relationship Marketing, 13 (2), 89-107.

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228. Nguyen, Bang and Lyndon Simkin, (2013) "The dark side of CRM: advantaged and disadvantaged customers", Journal of Consumer Marketing, 30 (1), 17 – 30.

229. Nguyen, Bang, Mo Li and Cheng-Hao (Steve) Chen (2012), “The targeted and non-targeted framework: Differential impact of marketing tactics on customer perceptions”, Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.

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231. Öberg, Christina (2014), “Customer relationship challenges following international acquisitions”, International Marketing Review, 31 (3), 259-282.

232. O´Cass, Aron and Liem Viet Ngo (2010), “Examining the Firm´s Value Creation Process: A Managerial Perspective of the Firm´s Value Offering Strategy and Performance”, British Journal of Management, 22 (4), 646-671.

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233. O’Reilly, Kelley and Jim Eckert (2014), “Building Relationships from the Outside In: A Case Study of Falken Tire's Drift Toward Success,” Journal of Relationship Marketing, 13 (3), 243-262.

234. O’Reilly, Kelley and David Paper (2011), “Can CRM survive integrating franchise with a corporate giant?”, Journal of Research in Marketing and Entrepreneurship, 13 (1), 47-73.

235. Osmani, Mohammad, Hossein Ahmadi, Othman Ibrahimand Mehrbakhsh Nilashi (2013), “Conceptualizing Customer Relationship Management Model for Educational Institution (UTM)”, International Journal of Computer Science and Management Research, 2 (1), 1303-1308.

236. Owolabi, Olamade O., Yusuff S. Adeleke and Kazeem Abubakar (2013), "Technology enabled customer Relationship Management in Supermarket Industry in Nigeria,” American Journal of Industrial and Business Management, 3 (2), 222-228.

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238. Oztaysi, Basar, Tolga Kaya and Cengiz Kahraman (2011), “Performance comparison based on customer relationship management using analytic network process”, Expert Systems With Applications, 38 (8), 9788-9798.

239. Padmavathy, C., M. S. Balaji and V. J. Sivakumar (2012), “Measuring effectiveness of customer relationship management in Indian retail banks”, International Journal of Bank Marketing, 30 (4), 246-266.

240. Palmatier, R.W., S. Gopalakrishna, and M.B. Houston (2006), “Returns on business-to-business relationship marketing investments: Strategies for leveraging profits,” Marketing Science, 25 (5), 477-493.

241. Panagopoulos, Nikolaos G., and George J. Avlonitis (2010), “Performance implications of sales strategy: The moderating effects of leadership and environment”, International Journal of Research in Marketing, 27 (1), 46-57.

242. Papadopoulos, Thanos, Ojiako Udechukwu and Chipulu Maxwell et. Al. (2012), “The criticality of riskfactors in customer relationship management projects”, Project Management Journal, 43 (1), 65-76.

243. Patwardhan, Manoj, Pankaj Srivastava, Kirti Kumar, Santosh Kumar, Abhishek Garg, and Devesh Arya (2009), "CRM in Indian banking Sector: Exploring the critical success factor", International Journal of Business and Emerging Markets, 1 (3), 282-295.

244. Payne, Adrian, and P. Frow (2005), “A strategic framework for customer relationship management”, Journal of Marketing, 69 (4), 167-176.

245. Payne, Adrian, and Pennie Frow (2006), “Customer Relationship Management: from Strategy to Implementation,” Journal of Marketing Management, 22 (1-2), 135-168.

246. Payton, F. C., and D. Zahay (2005), “Why doesn’t marketing use the corporate data warehouse? The role of trust and quality in adoption of data-warehousing technology for CRM applications”, Journal of Business & Industrial Marketing, 20 (4/5), 237-244.

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247. Peelen, Ed, Kees van Montfort, Rob Beltman, and Arnoud Klerkx (2009), “An empirical study into the foundations of CRM success”, Journal of Strategic Marketing, 17 (6), 453-471.

248. Peltier, James W., Zahay, Debra, Lehmann, Donald R. (2013), “Organizational Learning and CRM Success: A Model for Linking A Organizational Practices, Customer Data Quality, and Performance”, Journal of Interactive Marketing, 27 (1), 1-13.

249. Peters, Linda D., and Wesley Johnston (2009), “Understanding Absorptive Capacity from a Network Perspective”, Journal of Business Market Management, 3 (1), 29-50.

250. Peters, Linda D., and Wesley Johnston (2010), “Collaboration and collective learning: networks as learning organizations”, Journal of Business & Industrial Marketing, 25 (6), 478-484.

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255. Plakoyiannaki, E., N. Tzokas, P. Dimitratos, and Michael Saren (2008), „How critical is employee orientation for customer relationship management? Insights from a case study”, Journal of Management Studies, 45 (2), 268-293.

256. Plouffe, C.R., J. Hulland, and T. Wachner (2009), "Customer-directed selling behaviors and performance: a comparison of exiting perspectives", Journal of the Academy of Marketing Science, 37 (4), 422-439.

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259. Qureshi, Shahid and Sarfraz A. Mian (2010), “Antecedents and Outcomes of Entrepreneurial Firms Marketing Capabilities: An Empirical Investigation of Small Technology Based Firms”, Journal of Strategic Innovation and Sustainability, 6 (4), 26-41.

260. Rababah, Khalid, , Haslina Mohd, and Huda Ibrahim (2011), “Customer Relationship Management (CRM) Processes from Theory to Practice: The Pre-implementation Plan of CRM System”, International Journal of e-Education, e-Business, e-Management and e-Learning, 1 (1), 22-27.

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261. Radosevic, Slavo and Esin Yoruk (2013), “Entrepreneurial propensity of innovation systems: Theory, methodology and evidence,” Research Policy, 42 (5), 1015-1038.

262. Ragowsky, Arik, Paul S. Licker and David Gefen (2012), „Organizational IT Maturity (OITM): A Measure of Organizational Readiness and Effectiveness to Obtain Value from Its Information Technology”, Information Systems Management, 29 (2), 148 – 160.

263. Rai, Rajnish Kumar (2013), "A Co-opetition-Based Approach to Value Creation in Interfirm Alliances Construction of a Measure and Examination of Its Psychometric Properties." Journal of Management, forthcoming.

264. Rakesh, Sapna and Arpita Khare (2011), “A study on e-CRM applications for Indian fast food chains”, International Journal of Electronic Customer Relationship Management, 5 (1), 58-74.

265. Ramani, Girish, and V. Kumar (2008), "Interaction Orientation and Firm Performance", Journal of Marketing, 72 (1), 27-45.

266. Ramaswami, S. N., R. K. Srivastava, and M. Bhargava (2009), "Market-based capabilities and financial performance of firms: insights into marketing's contribution to firm value", Journal of the Academy of Marketing Science, 37 (2), 97-116.

267. Ranjan, Kumar Rakesh and Stuart Read (2014), “Value co-creation: concept and measurement”, Journal of the Academy of Marketing Science, forthcoming.

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