reimagine business for the digital economy · 26-07-2016 · sap customer big data value...
TRANSCRIPT
Reimagine Business for the Digital Economy
SAP Forum Hong Kong
July 26, 2016
Reimagine “Smart Projects”
- Real Estate, Property & Construction Industry Focused Group
Seminar
Ricky Yu , SAP Greater China , EC&O IVE
July 26, 2016
Digital Transformation in Big Data Times Internal
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4Internal
Business Challenges – End User Perspective
I can’t get the
information I
need, when
I need itI am frustrated
because we are
inconsistentin following our
processes
I am forced to
manage by
instinct
because I don’t
trust the data
Our team wastes
a tremendous
amount of time
manually
preparing information for
reviews
I get
blindsided by
surprisesthat make us
late
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5Internal
Tools Challenge:
Typical IT Environment without IT Governance
Executives
FinanceHR
BD
Project Mgmt
Procurement / Subcontracts
Engineering
SAP Confidential; use or disclosure of information is subject to the restrictions on the last page of this presentation
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6Internal
Executives
Finance
HR
BD
Project Mgmt
Procurement / Subcontracts
Engineering
Tools Solution:
Simple Integrated Platform Built on SAP
SAP Confidential; use or disclosure of information is subject to the restrictions on the last page of this presentation
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7Internal
SAP’s Back office Tools Solution:
Single Integrated Platform for Corporate Functions
CENTRAL REPOSITORY
Executive
FinanceHR
Procurement
Engineering
Biz Dev
Project Mgt
Client Value
Differentiation and Growth
Talent Optimization
Fast, Accurate Insight into the Business
Drive Performance & Profitability / Control Risk
Sourcing Savings
Accurate Quantities
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8Internal
Project
Cost
HR
Finance
Operation
Master
data Performa
nce &
Risk
Opera
tion
Mobility
Procure
ment &
Tender
E-
Business
IT Position: Business
ToolsIT Position: Management and Control Platform
OA
Diff. Data
Source
Business
Process
Broken
Business
Model
Scalability
Data
Interface
Process
Interface
Front &
Back end
Interface
Unified app. & dev.
platform
Unified Core
Business
Unified Overall
Management &
Control
BI
Fragmented
Access
Digital
Core
HR
Work engagement
Collaborative
Business Network
Customer Value
Insight & Reality
Project Investment
Dev. & Operation
……
Inward Integration:
software
Platform Integration:
Applications
IT Position: Engine of Transformation and
Innovation
Digital Neural Network
1.0 2.0 3.0 4.0
IT Transformation in Real estate industry
Scattered Fussy Heavy Flexible
ineight.com
How Technology Simplifies a Complex
Industry
• Execute Flawlessly
• Engage Your Talent
• Improve Decision Making
• Connected Construction
Sp
en
d
op
timiza
tion
Tra
vele
r exp
erie
nce
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10Internal
SAP for EC&O
Single Version of Truth
Near real-time
Easy extension to Operations
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 11Internal
Architecture of SAP China Real Estate Industry Solution
Project
Operation
Land Acquire Construction Sale/Leasing
Property Mgmt.
Land
Decision
Land Acquire
设计标准
设计计划
设计成果
Project Plan
Project
Progress
Project
License
Project Data
Project Cost
Contract
Execution
Procurement
Change
Management
Value
Management
Payment
Settlement
Design
Standard
Design Plan
Design
Result
Sales
process
Customer
Relationship
Contract
Management
Commission
Management
Unit Leasing
Leasing
Contract
Lease
Settlement
Maintenance
Plan
Maintenance
Order
Maintenance
Cost
Financial Accounting Financial Journal AR/AP Assets Accounting Capital & Financing
Customer
HR
Finance
Procurement
Investment
Products
Membership Predictive Precision Customer
Analysis Marketing Value
Org./HR Payroll Recruitment Employee
Performance Dev.
Budgeting Financial Capital Compliance
Strategy Management & Auditing
Tendering Supplier Supplier Procurement
Management Collaboration Performance
Land Investment Project Investment
Information Decision Follow up Monitoring
Product Product Product
Planning Evaluation Database
Leasing
Management
Community
e-commerce
HR Cloud
Procurement Cloud
Travel & Expense
Cloud
Outsourcing Cloud
Resource
Service
SAP HANA
SAP Enterprise Data Warehouse Business Intelligence/Big Data
CRM Cloud
E-Commerce Cloud
Group/Regional/Project Data Authorization/Process Hierarchical control
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 12Internal
SAP Customer Big data Value Development solution
Data Source
Selling system
Omni-Channelprecision
marketing
Data bus
Data Service
Customer Data Center
Data pump Data cleaning Data verification Data distribution
Business Intelligence（BO）
Customer Intelligence Marketing（hyMKT）Customer portraits Public opinion analysisCustomer clustering
Dash Board Real time analysis Data Exploration
3rd data Tag (DMP)
behaviorTag
Memory storage
and computation
Text analysis
Data Model
calculation engine
Real-time analysis
SAP HANA
Predictive Analytics(PA)Clustering Model
structural
data
R
Mobile Report
Property mgt
systemCRM Social network other
Unstructure
d data
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 13Internal
Business Management
Database & Big Data
Mobility Cloud
Our Reference Customers in EC&O industry - Worldwide
© 2013 SAP AG. All rights reserved. 13
Business Analysis
**The companies displayed above are utilizing solutions in multiple categories and the above serves as an example of some of the usage but is not limited to these categories.
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 14Internal
Our Reference Customers in EC&O industry - China
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 15Internal
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Exploit Your Business Data with 3D VisualizationAnticipate decision making with Virtual Design and Construction
and execute with confidence
Deploy Skilled Resources with Agility in the CloudFree up capital, manage contingent skilled workforces and secure
critical material supplies
Collaborate, Procure and Report On the MoveDrive safety, quality and productivity in the field with
consumer grade mobile apps
Leverage Global Customer & Partner Ecosystem Gives you more choices and more resources
Grow with Confidence
Over 3,100 construction businesses worldwide leverage SAP
for EC&O across the entire value chain and project lifecycle.
Manage Entire Construction Project Life-Cycle Only SAP delivers a complete, integrated solution from design through
delivery, hand-over, operations and maintenance
Top 10 Reasons - Why SAP ?
Optimize Construction Project ExecutionMitigate Complex Project Risk and Maximize Profitability
Assess and anticipate project-level variances in real-time to
stay on plan
Keep Project Delivery On Track
Tightly Monitor and Control Project PerformanceGain operational efficiency with consistent business
intelligence across the construction lifecycle
Innovate Without Disruption
Deliver ahead of the technology curve with future-proof
innovations
