FIND THOUSANDS OF PROFIT-MAKING PRODUCTS AND IDEAS UNDER ONE ROOF

For Qualified Buyers

REGISTRATION IS FREE!

THE ONE

& ONLY

EVENT FOR

RETAILERS!

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THE MUST-GO TO SHOW FOR RETAILERSGlobal Pet Expo is the annual must-see, pulse-checking super show for retailers. There’s simply no other place you’ll find as many hot, new profit-making products and sales-boosting ideas. That’s why 98% of attendees would recommend it to a colleague.

91% 92%98%had a positive experience

at Global Pet Expomade new contacts

at the showcame to Global Pet Expo

to find new products

SEE WHAT 2014 ATTENDEES HAD TO SAY ABOUT THEIR EXPERIENCE:

Wednesday, March 4 9 am–6 pm

Thursday, March 5 9 am–6 pm

Friday, March 6 9 am–5 pm

THE PET INDUSTRY’S PREMIER EVENTGlobal Pet Expo is where growth-bound retailers shop for products, preview trends, trade information and build business unlike anywhere else in the industry.

During the 3-day event, over 5,600 retailers from 77 countries meet and mingle with more than 1,100 emerging and established manufacturers, finding the products and cultivating the connections they need to produce greater profits for the next 12 months.

THE FIRST LOOK AT WHAT’S NEWThe first trade show of the calendar year, Global Pet Expo guarantees that you get a first glimpse of the new products from the pet industry’s most innovative manufacturers. Beneath the mammoth roof of the Orange County Convention Center, more than 3,000 new-to-market products and profit-making programs will be within easy reach.

THE RETAILER’S BEST GUIDE TO DECISION-MAKINGNo where else unites buyers with brands like Global Pet Expo.

You’ll see, touch and experience products in a close-up way that assures you’ll make better informed buying decisions. Through hands-on education, you’ll return home with results that will create a more effective merchandise mix and lure more customers to the cash register.

THE GATEWAY TO GREATER PROFITSGlobal Pet Expo connects you with experts who can show you how to maximize your profits.

Profitability hinges not only on pricing, but on keeping up-to-date with the latest marketing and merchandising practices and using the right tools to connect with today’s changing consumers. At Global Pet Expo, you’ll find the insights and creative inspiration you need to drive profits all year long.

Wednesday, March 4 9 am–6 pm

Thursday, March 5 9 am–6 pm

Friday, March 6 9 am–5 pm

THE BOUTIQUE Discover high-margin products designed for the fashion-forward crowd

THE NATURAL PET Increase your sales of natural and holistic products—the pet industry’s fastest-growing product category

THE INTERNATIONAL PAVILION Identify export-ready manufacturers from other nations who can give you a competitive edge

EVERYTHING AQUATIC Improve your net profits with these always-popular products

WHAT’S NEW! Meet first-time exhibitors and build the relationships of tomorrow

NEW PRODUCTS SHOWCASE Find hundreds of product launches in one convenient location

Stop by the showcase on Wednesday, March 4, and Thursday,

March 5 to vote for your favorite new products.

And don’t miss The Global Pet Expo 2015 New Products

Showcase Awards Ceremony -Thursday, March 5th, at 5:00 pm

SPECIALTY SECTIONS FOR FOCUSED SHOPPINGIf finding just the right products for your special interest customers is high on your list of shopping priorities, our specialty sections will jump-start your business in 2015. These exhibitors know exactly what your marketplace wants. See firsthand how you can maximize your merchandising for the year.

THE INDUSTRY’S NETWORKING HOT-SPOTThe networking and educational opportunities provided by Global Pet Expo make it the pet industry’s definitive platform for conducting business. These opportunities include:

THE GLOBAL PET EXPO ACADEMYFree seminars designed to help you boost your business.

THE NETWORKING RECEPTION A fun-filled celebration and business-connector that caps off Day 1.

THE PET INDUSTRY BREAKFAST & RETAILER EXCELLENCE AWARDS CEREMONYThe springboard for Day 2, a collegial way to learn where the industry’s going and who’s earned recognition for retailing excellence.

THE GLOBAL PET EXPO 2015 NEW PRODUCTS SHOWCASE AWARDSThe exciting close to Day 2, where 2015’s “Best in Show” new product showcase winners will be revealed—chosen by you and your fellow attendees!

THE APPA PROFESSIONAL WOMEN’S NETWORK EVENT & BREAKFASTAn inspiring jump-start to Day 3 where you will get the chance to mingle with press, buyers, and exhibitors!

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GET IN THE KNOWYou asked for it! We’ve expanded the ever-popular Global Pet Expo Academy to include 29 educational sessions that you can attend for free. Each session is designed to broaden your horizons and put you on a sure road to better sales and bigger profits. Choose as many sessions as you want. They’re yours, free.

WINNING TOPICSChoose from a wide assortment of sessions geared to help you become the savvy pet retailer you’ve always wanted to be.

PRACTICAL KNOW-HOWEvery Global Pet Expo Academy session is jam-packed with useful tips and expert advice gleaned from the experiences of today’s most successful pet retailers. You’ll learn what works—and what doesn’t—from real-world examples and in-depth case studies. You’ll pick up hundreds of best practices you can put into action immediately and for years to come. And you’ll find out about dozens of no and low-cost apps and online tools that you can use to boost your bottom line.

EXPERT INSTRUCTORSOur instructors include many of pet retailing’s best-known and most-admired authorities in marketing, merchandising, operations, finance, and technology.

ACT NOW TO PRE-REGISTERAll Global Pet Expo Academy sessions are free to pre-registrants. Attend as many as you choose at no cost to you. To take advantage of this special offer, you must pre-register at www.globalpetexpo.org/seminars. Seats are available on a first-come, first-served basis. Onsite registration will be limited and registrants will pay a $20 per-session fee. Onsite fee for Tuesday, March 3 seminar is $40. All Mini-Sessions are free.

CHOOSE FROM 29 SEMINARS THAT YOU CAN ATTEND FREE(You must pre-register to take advantage of this special offer)

• Relationship Selling

• Marketing to Millennials

• Social Media Marketing

• Leveraging New Technology

• Power Merchandising

• Selling More Natural Products

• Store Lighting and Display

• Understanding Finance

• Business Strategy

• Guerilla Retailing

• Customer Care

• Discovering Big Ideas

• Performance Metrics

• Going Green

• Motivating Employees

• And more!

2015 SEMINAR SPEAKERS

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1. Jay Goltz // The Goltz Group Companies

2. Maria Lange // GfK

3. Jim McCann // Spader Business Management

4. Chris Miller // Pacific Store Designs

5. Stefan Mumaw // Callahan Creek

6. Ben Smith // Callahan Creek

7. Dr. Ajay Srivastava // Vets Plus Inc.

8. Lynn Switanowski // Creative Business Consulting Group

9. Karl Sterns // KMS Marketing Solutions / Profits Plus Seminars

10. Greg Tilford // Animal Essentials, Inc.

EDUCATIONAL SEMINARS

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TUESDAY, MARCH 3GUERRILLA PET STORE RETAILING

1:00pm – 5:00pm Instructor: Chris Miller

WEDNESDAY, MARCH 4MINI SESSION: RETAIL SELLING— BUILD RELATIONSHIPS FIRST9:00am – 9:15amInstructor: Chris Miller

MINI SESSION: SURVIVE TO THRIVE9:15am – 9:30am Instructor: Jim McCann

MINI SESSION: THE SHAPE OF IDEATION 9:30am – 9:45am Instructor: Stefan Mumaw

MINI SESSION: THE QUALITY BENCHMARK—WHY NASC CERTIFICATION MATTERS9:45am – 10:00am Instructor: Greg Tilford

PET FOOD MYTHBUSTERS 10:30am – 11:45am Instructor: Dr. Bret Deardorff

POWER MERCHANDISING I: 10 COMMANDMENTS OF MERCHANDISING10:30am – 11:45amInstructor: Chris Miller

THE PERFORMANCE PUZZLE12:30pm – 1:45pm Instructor: Jim McCann

CHASING THE MONSTER IN-STORE IDEAS12:30pm – 1:45pm Instructor: Stefan Mumaw

POWER MERCHANDISING II: THE ART OF VISUAL MERCHANDISING AND LIGHTING 2:00pm – 3:15pm Instructor: Chris Miller

HOW GOING GREEN CAN HELP YOUR BUSINESS WHILE HELPING THE WORLD 2:00pm – 3:15pm Instructor: Greg Tilford

SURVIVING TO THRIVING3:30pm – 4:45pmInstructor: Jim McCann

HOW TO ENHANCE PET SUPPLEMENT SALES AND CEMENT CUSTOMER LOYALTY3:30pm – 4:45pmInstructor: Greg Tilford

THE GLOBAL PET EXPO NETWORKING RECEPTION

Located in Hall A – Registration Concourse Level OneOrange County Convention Center 6:00 pm – 7:30 pm

4 DAYS OF EDUCATIONAL SESSIONS DESIGNED TO PUT YOU IN THE KNOW

1. Jay Goltz // The Goltz Group Companies

2. Maria Lange // GfK

3. Jim McCann // Spader Business Management

4. Chris Miller // Pacific Store Designs

5. Stefan Mumaw // Callahan Creek

6. Ben Smith // Callahan Creek

7. Dr. Ajay Srivastava // Vets Plus Inc.

8. Lynn Switanowski // Creative Business Consulting Group

9. Karl Sterns // KMS Marketing Solutions / Profits Plus Seminars

10. Greg Tilford // Animal Essentials, Inc.

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THURSDAY, MARCH 5THE GLOBAL PET EXPO PET INDUSTRY BREAKFAST AND RETAILER EXCELLENCE AWARDS CEREMONY4th Floor Valencia Ballroom Orange County Convention Center 8:00am – 8:45am

MINI SESSION: WHY COMPETITION IS GOOD FOR YOU!9:00am – 9:15am Instructor: Karl Stearns

MINI SESSION: DOING BUSINESS IN THE NEW WORLD—FROM DEFENSE TO OFFENSE9:15am – 9:30am Instructor: Jay Goltz

MINI SESSION: WHAT IS SOCIAL MEDIA? ADOPTING A DIFFERENT MINDSET FOR MORE MEANINGFUL RESULTS9:30am – 9:45am Instructor: Ben Smith

MINI SESSION: 3 WAYS TO MORE PET STORE PROFIT THIS YEAR9:45am – 10:00amInstructor: Lynn Switanowski

MARKETING TO MILLENNIALS10:30am – 11:45amInstructor: Maria Lange USING SOCIAL MEDIA TO BUILD CUSTOMER LOYALTY AND EMPOWER ADVOCACY10:30am - 11:45amInstructor: Ben Smith

NUMBERS GIBBERISH AND THE PROFIT SECRETS THEY HIDE 12:30pm – 1:45pmInstructor: Karl Stearns

THE POWER OF BEING A LITTLE BIT BETTER: EXECUTION OVER BRILLIANCE12:30pm – 1:45pmInstructor: Jay Goltz

GETTING EXTRAORDINARY RESULTS FROM ORDINARY PEOPLE2:00pm – 3:15pmInstructor: Karl Stearns

CREATING CASH FOR YOUR PET BUSINESS: MAKING MONEY BY OPTIMIZING YOUR RETAIL PERFORMANCE2:00pm – 3:15pmInstructor: Lynn Switanowski

CUSTOMER SERVICE AS A COMPETITIVE WEAPON—IS THE CUSTOMER ALWAYS RIGHT?3:30pm – 4:45pmInstructor: Jay Goltz

USING SOCIAL MEDIA TO OUTSMART WHEN YOU CAN’T OUTSPEND3:30pm – 4:45pmInstructor: Ben Smith

THE GLOBAL PET EXPO 2015 NEW PRODUCTS SHOWCASE AWARDS CEREMONYShow Floor Starts at 5:00pm

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PRE-REGISTER NOW TO ATTEND FOR FREE

All Global Pet Expo Academy sessions are free to pre-registrants. Attend as many as you choose at no cost!

To take advantage of this offer, you must pre-register at www.globalpetexpo.org/seminars.

FRIDAY, MARCH 6THE APPA PROFESSIONAL WOMEN’S NETWORK BREAKFASTRoom W209 (Located in the Orange County Convention Center) 7:30am – 8:45am

OBESITY IN PETS: WHAT IS THE SOLUTION?9:00am – 10:00amInstructor: Dr. Ajay Srivastava

MAKING MORE MONEY WITH LESS MARKETING DOLLARS: USING TIME SAVING TOOLS AND TECHNIQUES TO CONNECT WITH YOUR PET STORE CONSUMERS 9:00am – 10:15amInstructor: Lynn Switanowski

5 THINGS YOUR CUSTOMERS CAN DO BETTER THAN YOU WHEN IT COMES TO SOCIAL MEDIA10:30am – 11:45amInstructor: Lynn Switanowski COGNITIVE DECLINE IN AGING PETS: ROLE OF NUTRACEUTICALS11:00am – 12:00pmInstructor: Dr. Ajay Srivastava

The Official Travel Coordinator for Global Pet Expo, it’s never too soon to book your travel arrangements.

Call today at 800-221-3531 or email: webres@tphousing.com for savings on your travel package.

EX

CLUSIVE OFFICIAL

H

OTEL SERVICES

APPROVED

GLOBAL PET EXPO

255 Glenville Road

Greenwich, CT 06831

QUALIFIED RETAILERS REGISTER FREE

QUESTIONS? Visit www.globalpetexpo.org/register

Call 203.532.3631 Email buyers@globalpetexpo.org

Show Rules www.globalpetexpo.org/showrules

REASONS TO ATTENDGLOBAL PET EXPO

1. See more than 3,000 new products—the year’s largest number of product launches anywhere

2. Negotiate with manufacturers to maximize value from promotions and price management

3. Cash in on show specials and discounts you won’t find anywhere else

4. Meet new manufacturers who can expand and enhance your product mix

5. Learn from manufacturers how to optimize your merchandise assortments

6. Discover innovative strategies to build your brand and customer loyalty

7. Improve your product knowledge and establish your business as a leader

8. Identify new ways to connect with local communities and boost store traffic

9. Discover how retailers are connecting with consumers across multiple shopping channels

10. Understand emerging consumer trends that will help you compete in 2015

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