regional trends in the optical market
DESCRIPTION
Regional Trends in the Optical Market. JUNE 2011. Respondents by Job Title. OD in Solo Practice25% OD in Group Practice15% OD: Employee of OD or MD 8% Other OD 8% Self-employed Dispensing Optician 21% Dispensing Optician: Employee of OD 14% - PowerPoint PPT PresentationTRANSCRIPT
Regional Trends in the Optical Market
JUNE 2011
Respondents by Job TitleOD in Solo Practice 25%
OD in Group Practice 15%
OD: Employee of OD or MD 8%
Other OD 8%
Self-employed Dispensing Optician 21%
Dispensing Optician: Employee of OD 14%
Dispensing Optician: Employee of MD 7%
Dispensing Optician: Employee of Retail Corp 6%
Other Dispensing Optician 7%
Regional Breakout
• Northeast: 27%
• South: 28%
• Midwest: 24%
• West: 20%
Sales: Q1 2011 vs. Q1 2010
52 51
56
50
53
2022
15
2220
2827
29 2826
0
10
20
30
40
50
60
Up Down Flat
Nation
NE
South
MW
West
Sales: 2010 vs. 2009
47
43
51
46 46
27 28
22
26
33
2628 27 28
21
0
10
20
30
40
50
60
Up Down Flat
Nation
NE
South
MW
West
Most Popular Frame TypeMetal is still most popular, but plastics continue to
see the most growth — except in the South — since 2009.
37
41
31
36
40
4647
51
4442
1310
1416
13
42
53 4
0
10
20
30
40
50
60
Plastic Metal Rimless Other
Nation
NE
South
MW
West
2011
Patient Behavior: Refilling PrescriptionsNew eyewear selection decreased in every region except
the South from 2010 to 2011.
7572
78 76 75
2528
22 24 25
0
10
20
30
40
50
60
70
80
Select New Eyewear Refill in ExistingFrames
Nation
NE
South
MW
West
2011
Second-pair SalesCasual frame sales grew again in 2011 in every
region but the South.
202222
15
24
686769
6365
5 5 40 0
6 6 79 10
0
10
20
30
40
50
60
70
CasualFrame
Sunwear Clips Other
Nation
NE
South
MW
West
2011
Frame PricingECPs continue to ride the wave of the uncertain economy by adding both
lower and higher end options into the mix. The regions showing the biggest shifts were the West and South.
4240
37
43
49
1917
19
24
1315
13
19
1213
25
30
25
21
25
0
5
10
1520
25
30
3540
45
50
Remained theSame
Expanded toInclude HigherPrice Points
Expanded toInclude LowerPrice Points
Expanded toInclude Both
Nation
NE
South
MW
West
2011
Percentage of free-form/digitally produced lenses
2009 2010 2011
Nation 19% 25% 22%
Northeast 18% 25% 18%
South 27% 25% 25%
Midwest 15% 27% 23%
West 17% 22% 21%
Most-used Premium Lens Material
8 75
12
7
26
38
2022
24
42
53 4
16
12
15
23
13
46
39
52
40
51
1 13
0 10
10
20
30
40
50
60
1.6 1.67 1.74 Trivex Polycarbonate Other
Nation
NE
South
MW
West
Most growth seen in 1.67 and Trivex from 2010 to 2011
Most-sold ExtraPolarized lenses saw a dip in sales 2010-2011. Photochromic sales
increased in the NE and decreased in the South. AR continues to be #1 and saw most of its growth in the South.
1 1 2 2 0
20
29
1714
19
1 1 0 2 3
76
69
7882
78
1 03
0 00
10
20
30
40
50
60
70
80
90
Polarized Photochromic Tints AR Other
Nation
NE
South
MW
West
2011
Edging In-house vs. 2010
1818171920
85
108
11
27
37
28
2219
46
40
45
5151
0
10
20
30
40
50
60
More Less Same NA
Nation
NE
South
MW
West
Presbyopes: Percentage PALs vs. Multifocals
Region % PALs % Multifocals‘09 ‘10 ‘11 ‘09 ‘10 ‘11
Nation 68% 69% 71% 27% 28% 27%
Northeast 65% 70% 70% 28% 27% 28%
South 70% 70% 73% 26% 29% 26%
Midwest 72% 69% 73% 26% 27% 24%
West 67% 67% 70% 29% 30% 28%
Fastest Growing Specialty CategoryComputer lenses are by far the fastest growing specialty
category except in the West where kids’ lenses have seen the biggest spike in sales over the past year.
Region Kids Sports Low Computer
Nation 21% 9% 6% 54%
Northeast 11% 10% 4% 62%
South 20% 9% 5% 58%
Midwest 32% 6% 9% 50%
West 22% 11% 8% 49%
Selling Products OnlineThe move to sell products online is slow, with the exception of
contact lenses. 76% of ECPs across the nation do not sell products online. Of that percentage, 27% plan to do so within the next two years. Respondents in the South and West were most likely to start selling products online over
the next two years.
Nation NE South Midwest WestRx Eyewear 2% 1% 1% 4% 4%
Rx Sunwear 2% 0% 1% 5% 4%
Plano Sunwear 5% 2% 3% 8% 8%
Readers 2% 0% 1% 4% 2%
Contact Lenses 21% 16% 23% 26% 18%
Accessories 3% 0% 2% 3% 2%