regional prospective of sharing economy in sustainable tourism · 2014/12/1 · economy in...
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Regional prospective of sharing economy in Sustainable tourism
European Conference: “Responsible Tourism in a Sharing economy”
Brussels, 2nd December 2014
Dr. Victoria Sanagustín Fons
University of Zaragoza
Aragon Region, NECSTouR’ member
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ARAGÓN
ARAGÓN, INLAND SPANISH
REGIONdemographic dimension
Capital
Zaragoza
675.000
inhabitants
Population
1,3Million
2,9%Spain
Density
27,2 inh/km2
50% living in
Zaragoza
Area
47,719Km2
9,4% Spain
Larger than
Netherlands
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One of the biggest sparsely populated areas of Spain
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• Unbalanced urban and rural distribution: 95% of the territory involves “fragile and hardly structured” rural zones.
• Ageing population / gender unbalance.
• Brain drain of most educated Spanish young people.
• Providing good public services to citizens in a large depopulated territory has a high cost.
Demographic challenges:
A sustainable, responsible tourism provides a valuable opportunity to develop the territory on the basis of culture, high quality food, education and well
being.
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Some shared values and trends in our depopulated region in relation to Tourism
• Authenticity
• Slow Tourism
• “Off the beaten track”
• Traditions
• Natural & beautiful landscapes
• Restored Old Houses
• Ruines
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Restored Old Houses
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Smart and singular hospitality projects
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Wonderful Landscapes
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Beautiful Architecture
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“Off the beaten track”
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Solitude & Peace
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Authenticity & ruines
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Transition from Sustainability to Sharing
• Sharing economy must be based on:
SUSTAINABLE DEVELOPMENT
and
ECONOMY FOR THE COMMON GOOD.
Values are:
SOCIAL PARTICIPATION
THE INTERNET AS A TOOL OF PARTICIPATION
EQUITY
SOLIDARITY
TRUST
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Examples of initiatives in Aragón
• GRAIL PROJECT. Transnational cultural tourist product: Holy Grail’s spiritual and cultural Route, constructing a model of Sustainable Tourism.
• Matarraña, small county from Teruel province. An example of improving Sustainable Tourism from a Solved conflict around water and collaborative/ sharing economy and consumption.
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GRAIL: Holy Grail: mystic Routes and Activities to Improve Local tourism
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Main values of the Holy Grail Route
• All the work with the cultural and social associations
• County of La Jacetania leadership.
• Aragonese Government
• Researchers team all together with different stakeholders.
Caballeros y Damas de San Juan de la Peña, 2011
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Participatory Method of the Project by different techniques
• Experts interviews in all the partner countries
• Group interviews and discussion groups
• Repeated Day/meetings with all the stakeholders.
• Participation of the team members in different international conferences.
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Some important aspects
• Public/ Private Coordination among all
the main groups.
• Public/ Private Leadership
• New products and new messages
• Funding opportunities
• Spiritual accumulation
• Knowledge generation
• …….
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Old traditions along the Aragonese route
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Tourist development by interinstitutional
collaboration
UNIVERSIDAD
EMPRESASGOBIERNO LOCAL
DESARROLLO INTEGRAL
DEL TERRITORIO
GRÁFICO.- PACTO PARA EL DESARROLLO DEL TERRITORIO.
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Matarraña or MatarranyaParticipatory governance & ecosystem
sustainable model
Country PropertyDREAM WE MAKE IT HAPPENS
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TOURISM IN MATARRAÑA
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Strategic actors involved in Tourism
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• Public sector: where are the different territorial administrations: DGA, Shire of Matarraña / Matarranya and town planning.
• Local Population: forum of participation of the inhabitants of the region.
• Private Sector: understood as pressure groups of various economic areas of the territory.
• Tourists: considered as contributors to the project authorities.
• Voluntary Sector: network-specific associations (cultural associations, heritage, youth, women, etc.) in each of the populations.
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Main values of this experience
• Cultural and territorial Identity• Attraction of inmigrants• Social, politic and economic commitment• Territorial equilibrium• Slow Tourism• Slow food• Traditions• Gastronomy• Heritage resources• Sustainability• ……
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CONCLUSIONS
• Different factors all together:
– The conflict
– Solving the problem by a participatory action of multiple actors and a participatory management of that.
– Aragonese Tourist Law, 2003.
– The Territorial Quality Brand.
– The rural areas sustainable development spanish law, 2007.
MODEL OF SUSTAINABLE, RESPONSIBLE AND ETHICAL DEVELOPMENT OF TOURISM AND TRADITIONAL ACTIVITIES.
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Examples of initiatives in Aragón
CULTURAL PARKS
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Examples of initiatives in Aragón
Is that a case of sharing economy?
https://www.youtube.com/watch?v=zGwPFSC5Src
http://www.guardianesdelinvierno.es/?utm_campaign=Guardianes&utm_medium=youtube&utm_source=Visibilidad
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Thank you for your attention!