Coach promotion NYC Region 110 - April 2012

Coach / CHANEL / Luxury Brand Shop Checklist April 2012

Event details: • Coach window presentation set to standard • 30% off Easel in stand • CHANEL shop update to standard with new graphic • Coach entry transformer presentation to picture in packet (7 pieces) • Coach shop merchandising correct (following sell down guidelines) • New larger Coach vinyl header installed • Luxury brand shop refresh (POV signs removed) • Up to 30% panoramics on floor • 25% off clings on select brands • Versace Military Tort in Go Bold with One Place card • New Cash wrap graphic installed • Silver SUN panels installed • New contact Lens graphic installed

290 49th and 3rd Manager: Mike Visual Ambassador: Elizabeth Visited: 4/10 Wins: - Entry transformers to standard - SUN transformers to standard - Window presentaion looked good – store saved old hanging hardware which made hanging banner easier than using new hardware Opportunities: - New Coach one-place cards not out

- Back panel for window transformer wasn’t in shipment and not on checklist – graphic has been ordered

- Areas on wall facing street need to be cleaned

579 44th and Lex Manager: Mika Visual Ambassador: Finidia Visited:4/5 Wins: *Overall merchandising detailed to standard * SUN area looks great Opportunities: - New Coach wall cards were

not installed - New Coach vinyl needs to be

installed - Had to dig in back room to

find proper props for entry transformer

759 45th and 5th Manager: Nancy Visual Ambassador: Anthony Visited: 4/1 Wins:

- Covering storefront display with solid graphics looks good

- Entry transformers and SUN transformers make a great statement from entrance

Opportunities: - New lights to illuminate store

front graphics were not compatible with existing tracks. Will return lights and get proper lamps.

- Duratran light boxes need to be repaired / replaced

2733 Manager: Simone Visual Ambassador: N/A Visited:4/5 Wins: • Overall merchandising to

standard • Coach shop looked great • Simone has made a big

difference in the cleanliness and presentation of the store

Opportunities: • Cash wrap banner is wrinkled

and needs to be replaced – greater care should be taken when installing

• Duratran light box needs repair

• Maintenance needed on wood under walls

• Store doesn’t have transformers due to layout

2756 Columbus Circle Manager: Jasmine Visual Ambassador: Alma Visited: 4/6 Wins: Store merchandising to standard New duratran light box graphic looks great Jasmine and Alma make a great team in keeping the store merchandised well Opportunities: Large Coach vinyl needs to be installed Needs airplanes and props for transformers Still waiting on doctors area sign install Still need to remove I Love LC totem New duratran light box difficult to change Cords do not look great on new duratran light box

3221 70th and Broadway Manager: Janice Visual Ambassador: N/A Visited: 4/6 Wins: Coach shop set to standard SUN shop looked great Opportunities: Entrance transformers needed to be merchandised to packet Versace military tort up but placement needs to be re-evaluated Duratran light box needs repair Needs new store hour vinyl New Brooks Brothers sign to be ordered

5108 Manager: Cullen Visual Ambassador: Soultana Visited: 4/6 Wins: Coach wall looked good Brand section merchandised well Opportunities: -Needs to install large Coach vinyl Entry transformer needs to be remerchandised to standard Lighting needs to be directed onto merchandise Versace exclusive card “did not arrive” and needs to be reordered New plexi needed for duratran Front of store needs to be remerchandised due to increased visibility from removing silver vitrine Locate 2-place card holders

5116 55th and 2nd Manager: Kenya Visual Ambassador: N/A Visited: 4/6 Wins:

Sun panels were installed Coach wall presentation to standard Kenya is maintaining the visual merchandising in store Opportunities: - Versace sign not up - found

in storage - Duratran plexi needs to be

replaced - Central SUN sign was

peeling – ordered new sign

5625 90th and Broadway Manager: Damnete Visual Ambassador: N/A Visited: 4/6 Wins: - Entry transformer set up to

standard - SUN floor move done during

my visit – new store positioning looks great

Opportunities: - Coach flex selldown packet

needs to be followed - Versace wasn’t set up - Cylinders are needed – will

get from 45th and 5th

5635 81st and 3rd Manager: Benef Visual Ambassador: Kali Visited: 4/5 Wins: Coach flex selldown looks good SUN section looks great Coach entry transformer looked good Opportunities: Versace one place card needed to be put out Awning needs to be power washed Graffiti scratch in front window – need to replace anti-graffiti film Entry carpet looks dirty and worn down

Region 110 top-line takeaways: Wins: - Coach entry transformers well executed - Cash wrap, panoramics and easels updated

Opportunities: - Coach sell down flex packet was not followed in many stores - More attention needs to be paid to secondary product focuses – Versace

Military Tort was not in correct areas in many stores and the presentation was missing the “Exclusive” one-place card

- Need to fix several duratran light boxes

Thank You!