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Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

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Page 1: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Reforming Japan’s Power Industry

Koichiro Ito

Stanford Institute for Economic Policy Research, Stanford University

February 27, 2012

Page 2: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Outline

2

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Outline of the talk

1) Brief introduction of Japan’s electricity industry

2) Key issues for reforming Japan’s electricity industry

3) Smart grid and dynamic pricing experiments in Japan

Page 3: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Four key points to understand Japan’s electricity industry

3

1) Regulated regional monopoly

2) Vertical integration

3) Partial deregulation since 1990’s

4) Adequate & stable supply until 3/11 and few demand response policies

Page 4: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

1) Regulated regional monopoly - 10 regional electric utilities

4

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Partial deregulation in 1990’s

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

But each region is still almost entirely covered by a regulated monopolist

Source: msnbc.com

Page 5: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

2) Vertical integration - the electricity industry is not yet “unbundled”

5

Generation

Transmission

Distribution

RetailingSource: http://www.chem.ucla.edu/C125/Week1-1.html

Vertical integration

Page 6: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

2) Vertical integration - the electricity industry is not yet “unbundled”

5

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Before 1990’s: Vertical integration in most countries

Generation

Transmission

Distribution

RetailingSource: http://www.chem.ucla.edu/C125/Week1-1.html

Vertical integration

Page 7: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

2) Vertical integration - the electricity industry is not yet “unbundled”

5

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Before 1990’s: Vertical integration in most countries

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

After 1990’s : Transmission and distribution were unbundled in many counties

Generation

Transmission

Distribution

RetailingSource: http://www.chem.ucla.edu/C125/Week1-1.html

Vertical integration

Page 8: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

2) Vertical integration - the electricity industry is not yet “unbundled”

5

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Before 1990’s: Vertical integration in most countries

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

After 1990’s : Transmission and distribution were unbundled in many counties

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

In Japan, transmission and distribution were not yet unbundled

Generation

Transmission

Distribution

RetailingSource: http://www.chem.ucla.edu/C125/Week1-1.html

Vertical integration

Page 9: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

2) Vertical integration - the electricity industry is not yet “unbundled”

5

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Before 1990’s: Vertical integration in most countries

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

After 1990’s : Transmission and distribution were unbundled in many counties

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

In Japan, transmission and distribution were not yet unbundled

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional monopolists own and operate the four parts almost entirely

Generation

Transmission

Distribution

RetailingSource: http://www.chem.ucla.edu/C125/Week1-1.html

Vertical integration

Page 10: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

3) Partial deregulation since 1990‘s

6

Page 11: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

3) Partial deregulation since 1990‘s

6

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Three main phases of deregulation (1995, 2000, and 2003)

Page 12: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

3) Partial deregulation since 1990‘s

6

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Three main phases of deregulation (1995, 2000, and 2003)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Main policy objective: lower electricity price

Page 13: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

3) Partial deregulation since 1990‘s

6

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Three main phases of deregulation (1995, 2000, and 2003)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Main policy objective: lower electricity price

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Outcome:

Page 14: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

3) Partial deregulation since 1990‘s

6

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Three main phases of deregulation (1995, 2000, and 2003)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Main policy objective: lower electricity price

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Outcome:

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Partial deregulation in generation (1995) and retailing (2000)

Page 15: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

3) Partial deregulation since 1990‘s

6

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Three main phases of deregulation (1995, 2000, and 2003)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Main policy objective: lower electricity price

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Outcome:

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Partial deregulation in generation (1995) and retailing (2000)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Failed to unbundle transmission and distribution (2003) for a few reasons

Page 16: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

3) Partial deregulation since 1990‘s

6

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Three main phases of deregulation (1995, 2000, and 2003)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Main policy objective: lower electricity price

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Outcome:

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Partial deregulation in generation (1995) and retailing (2000)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Failed to unbundle transmission and distribution (2003) for a few reasons

- Opposition from power companies

Page 17: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

3) Partial deregulation since 1990‘s

6

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Three main phases of deregulation (1995, 2000, and 2003)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Main policy objective: lower electricity price

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Outcome:

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Partial deregulation in generation (1995) and retailing (2000)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Failed to unbundle transmission and distribution (2003) for a few reasons

- Opposition from power companies

- Lack of political leadership

Page 18: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

3) Partial deregulation since 1990‘s

6

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Three main phases of deregulation (1995, 2000, and 2003)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Main policy objective: lower electricity price

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Outcome:

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Partial deregulation in generation (1995) and retailing (2000)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Failed to unbundle transmission and distribution (2003) for a few reasons

- Opposition from power companies

- Lack of political leadership

- Critiques for the California electricity crisis

Page 19: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

4) Adequate & stable supply and few demand response policies

7

Japan US UK Germany France Korea16 292 75.7 19.3 61.6 17.2

Japan USIndustrial ���� �

Residential ���� ����

Page 20: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

4) Adequate & stable supply and few demand response policies

7

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Adequate and stable supply until 3/11

Japan US UK Germany France Korea16 292 75.7 19.3 61.6 17.2

Japan USIndustrial ���� �

Residential ���� ����

Page 21: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

4) Adequate & stable supply and few demand response policies

7

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Adequate and stable supply until 3/11

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Annual average hours of blackouts per customer in 2007:

Japan US UK Germany France Korea16 292 75.7 19.3 61.6 17.2

Japan USIndustrial ���� �

Residential ���� ����

Page 22: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

4) Adequate & stable supply and few demand response policies

7

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Adequate and stable supply until 3/11

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Annual average hours of blackouts per customer in 2007:

Source: Japanese Agency for Natural Resource and Energy (2011)

Japan US UK Germany France Korea16 292 75.7 19.3 61.6 17.2

Japan USIndustrial ���� �

Residential ���� ����

Page 23: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

4) Adequate & stable supply and few demand response policies

7

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Adequate and stable supply until 3/11

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Annual average hours of blackouts per customer in 2007:

Source: Japanese Agency for Natural Resource and Energy (2011)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Higher electricity prices: cents per kWh (source: EIA 2008)

Japan US UK Germany France Korea16 292 75.7 19.3 61.6 17.2

Japan USIndustrial ���� �

Residential ���� ����

Page 24: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

4) Adequate & stable supply and few demand response policies

7

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Adequate and stable supply until 3/11

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Annual average hours of blackouts per customer in 2007:

Source: Japanese Agency for Natural Resource and Energy (2011)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Higher electricity prices: cents per kWh (source: EIA 2008) Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utilities build their capacity to meet any levels of max demand

Japan US UK Germany France Korea16 292 75.7 19.3 61.6 17.2

Japan USIndustrial ���� �

Residential ���� ����

Page 25: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

4) Adequate & stable supply and few demand response policies

7

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Adequate and stable supply until 3/11

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Annual average hours of blackouts per customer in 2007:

Source: Japanese Agency for Natural Resource and Energy (2011)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Higher electricity prices: cents per kWh (source: EIA 2008) Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utilities build their capacity to meet any levels of max demand

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Customers have enjoyed the stable supply in exchange for the high price

Japan US UK Germany France Korea16 292 75.7 19.3 61.6 17.2

Japan USIndustrial ���� �

Residential ���� ����

Page 26: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

4) Adequate & stable supply and few demand response policies

7

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Adequate and stable supply until 3/11

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Annual average hours of blackouts per customer in 2007:

Source: Japanese Agency for Natural Resource and Energy (2011)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Higher electricity prices: cents per kWh (source: EIA 2008) Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utilities build their capacity to meet any levels of max demand

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Customers have enjoyed the stable supply in exchange for the high price

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Few “demand response” policies to shift peak demand to off-peak

Japan US UK Germany France Korea16 292 75.7 19.3 61.6 17.2

Japan USIndustrial ���� �

Residential ���� ����

Page 27: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Outline

8

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Outline of the talk

1) Brief introduction of Japan’s electricity industry

2) Key issues for reforming Japan’s electricity industry

3) Smart grid and dynamic pricing experiments in Japan

Page 28: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

a) How to unbundle transmission and distribution?

9

Generation

Transmission

Distribution

Retailing

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Unbundling is necessary to open the electricity market for new entrants

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

After unbundling, who should 1) own and 2) operate the system?

Page 29: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

b) How to restructure the regional electric utilities?

10

Page 30: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

b) How to restructure the regional electric utilities?

10

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Inter-regional transactions are low (5.2% in 2008) despite the deregulation

Page 31: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

b) How to restructure the regional electric utilities?

10

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Inter-regional transactions are low (5.2% in 2008) despite the deregulation

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utilities have not invested much on the inter-regional transmission

Page 32: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

b) How to restructure the regional electric utilities?

10

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Inter-regional transactions are low (5.2% in 2008) despite the deregulation

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utilities have not invested much on the inter-regional transmission

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

This under-investment was a reason for the limited "exibility in transmission right after 3/11, which caused rolling blackouts in Tokyo

Page 33: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

b) How to restructure the regional electric utilities?

10

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Inter-regional transactions are low (5.2% in 2008) despite the deregulation

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utilities have not invested much on the inter-regional transmission

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

This under-investment was a reason for the limited "exibility in transmission right after 3/11, which caused rolling blackouts in Tokyo

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The central problem is, the wholesale and retail markets are still far from competitive despite the deregulation since 1990’s

Page 34: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

c) How to make the wholesale and retail markets more competitive?

11

Page 35: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

c) How to make the wholesale and retail markets more competitive?

11

Is the wholesale market competitive now?

Page 36: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

c) How to make the wholesale and retail markets more competitive?

11

Is the wholesale market competitive now?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utility companies still generate over 70% of total power in Japan

Page 37: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

c) How to make the wholesale and retail markets more competitive?

11

Is the wholesale market competitive now?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utility companies still generate over 70% of total power in Japan

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The deregulation (1995) allowed IPP (independent power producer) to enter

Page 38: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

c) How to make the wholesale and retail markets more competitive?

11

Is the wholesale market competitive now?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utility companies still generate over 70% of total power in Japan

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The deregulation (1995) allowed IPP (independent power producer) to enter

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

However, their share is still very small

Page 39: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

c) How to make the wholesale and retail markets more competitive?

11

Is the wholesale market competitive now?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utility companies still generate over 70% of total power in Japan

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The deregulation (1995) allowed IPP (independent power producer) to enter

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

However, their share is still very small

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Also, most transactions are bilateral long-run contracts with regional utilities

Page 40: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

c) How to make the wholesale and retail markets more competitive?

11

Is the wholesale market competitive now?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utility companies still generate over 70% of total power in Japan

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The deregulation (1995) allowed IPP (independent power producer) to enter

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

However, their share is still very small

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Also, most transactions are bilateral long-run contracts with regional utilities

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Transactions in the wholesale market (JEPX) is less than 1% of total volume

Page 41: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

c) How to make the wholesale and retail markets more competitive?

11

Is the wholesale market competitive now?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utility companies still generate over 70% of total power in Japan

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The deregulation (1995) allowed IPP (independent power producer) to enter

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

However, their share is still very small

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Also, most transactions are bilateral long-run contracts with regional utilities

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Transactions in the wholesale market (JEPX) is less than 1% of total volume

Is the retail market competitive now?

Page 42: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

c) How to make the wholesale and retail markets more competitive?

11

Is the wholesale market competitive now?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utility companies still generate over 70% of total power in Japan

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The deregulation (1995) allowed IPP (independent power producer) to enter

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

However, their share is still very small

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Also, most transactions are bilateral long-run contracts with regional utilities

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Transactions in the wholesale market (JEPX) is less than 1% of total volume

Is the retail market competitive now?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

63% of the retail markets are now deregulated

Page 43: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

c) How to make the wholesale and retail markets more competitive?

11

Is the wholesale market competitive now?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utility companies still generate over 70% of total power in Japan

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The deregulation (1995) allowed IPP (independent power producer) to enter

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

However, their share is still very small

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Also, most transactions are bilateral long-run contracts with regional utilities

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Transactions in the wholesale market (JEPX) is less than 1% of total volume

Is the retail market competitive now?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

63% of the retail markets are now deregulated

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The deregulation (2000) allowed PPS (Power producer and Supplier) to enter

Page 44: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

c) How to make the wholesale and retail markets more competitive?

11

Is the wholesale market competitive now?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Regional utility companies still generate over 70% of total power in Japan

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The deregulation (1995) allowed IPP (independent power producer) to enter

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

However, their share is still very small

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Also, most transactions are bilateral long-run contracts with regional utilities

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Transactions in the wholesale market (JEPX) is less than 1% of total volume

Is the retail market competitive now?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

63% of the retail markets are now deregulated

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The deregulation (2000) allowed PPS (Power producer and Supplier) to enter

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

However, their share of the market is about 2%

Page 45: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

12

80%$

82%$

84%$

86%$

88%$

90%$

92%$

94%$

96%$

98%$

100%$

1/23%

1/24%

1/25%

1/26%

1/27%

1/28%

1/29%

1/30%

1/31% 2/1

%2/2%

2/3%

2/4%

2/5%

2/6%

2/7%

2/8%

2/9%2/10%

2/11%

2/12%

2/13%

2/14%

2/15%

2/16%

2/17%

Peak./me$consum

p/on

/max$$cap

acity

$for$e

ach$da

y$

(Peak./me$consump/on/max$capacity)$in$Kyushu$electric$u/lity$service$areas$in$Jan$and$Feb$2012$

d) How to take advantage of “smart grid” technology?

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Peak time demand is reaching near the max capacity level this winter

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Need to shift peak time demand to off-peak

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Better to use market mechanisms rather than rationing

Page 46: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

13

Yen/kWh

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hour of day

40

20

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160

140

120

100

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d) How to take advantage of “smart grid” technology?

Page 47: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

13

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Among other things, smart grid and smart meter technology can be used to:

Yen/kWh

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hour of day

40

20

0

160

140

120

100

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d) How to take advantage of “smart grid” technology?

Page 48: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

13

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Among other things, smart grid and smart meter technology can be used to:

1) Allow customers to have dynamic (time-varying) pricing

Yen/kWh

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hour of day

40

20

0

160

140

120

100

80

60

������

����

����

�����

�����

��� �

d) How to take advantage of “smart grid” technology?

Page 49: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

13

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Among other things, smart grid and smart meter technology can be used to:

1) Allow customers to have dynamic (time-varying) pricing

2) Allow customers to access real-time price and usage information

Yen/kWh

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hour of day

40

20

0

160

140

120

100

80

60

������

����

����

�����

�����

��� �

d) How to take advantage of “smart grid” technology?

Page 50: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

13

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Among other things, smart grid and smart meter technology can be used to:

1) Allow customers to have dynamic (time-varying) pricing

2) Allow customers to access real-time price and usage information

3) Make the most use of EV and plug-in hybrid vehicles as “storage”

Yen/kWh

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hour of day

40

20

0

160

140

120

100

80

60

������

����

����

�����

�����

��� �

d) How to take advantage of “smart grid” technology?

Page 51: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Outline

14

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Outline of the talk

1) Brief introduction of Japan’s electricity industry

2) Key issues for reforming Japan’s electricity industry

3) Smart grid and dynamic pricing experiments in Japan

Page 52: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Peak time demand is reaching near the maximum capacity level

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Reasons:

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Not only Fukushima but also other nuclear power plants were stopped

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Cold wether hit many areas in Japan this winter 15

80%$

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86%$

88%$

90%$

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94%$

96%$

98%$

100%$

1/23%

1/24%

1/25%

1/26%

1/27%

1/28%

1/29%

1/30%

1/31% 2/1

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2/3%

2/4%

2/5%

2/6%

2/7%

2/8%

2/9%2/10%

2/11%

2/12%

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Peak./me$consum

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acity

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(Peak./me$consump/on/max$capacity)$in$Kyushu$electric$u/lity$service$areas$in$Jan$and$Feb$2012$

Page 53: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Generally, the cost of electricity is very high at the peak demand periods

16

economic growth throughout the western United States shifted the supply/demandbalance and caused the market to tighten up suddenly. Although the investor-owned utilities had by 2000 received permission to buy a limited amount of powerunder long-term contracts, they were doing very little of it. They were still procur-ing about 90 percent of their “net short” position—the power that they were notproducing with their own generation and did not have under contracts thatpredated the restructuring—in the Power Exchange’s day-ahead or the systemoperator’s real-time market.

In addition, cost increases for thermal generating plants (in California, nearlyall of which are natural-gas fueled) raised production costs and, importantly, did somuch more for the marginal production units. Figure 3 shows the marginal costcurve from all thermal plant capacity in California. This omits production fromnuclear and hydroelectric production, which are inframarginal in nearly all hours,and renewable sources (wind, solar and geothermal), which have less reliableproduction patterns. Thermal plant production is nearly always the marginal powersource in California.

The lowest line is the marginal cost curve during July 1998, when gas priceswere low and the costs of pollution permits for emitting nitrogen oxide werenegligible. The next highest line shows costs during June 2000, when natural gasprices were almost double their 1998 levels. Not only has the curve shifted up, it hasrotated, with the costs of the most expensive units increasing more, because themost expensive units convert natural gas to electricity at about half the efficiencyrate of the least expensive generators. By August 2000, shown in the highest line,the problem was further exacerbated as the price of nitrogen oxide pollution

Figure 3California Thermal-Generation Supply Curve(various months)

The Trouble With Electricity Markets 199

Page 54: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Generally, the cost of electricity is very high at the peak demand periods

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Example: the marginal cost curve of thermal plants in CA (Borenstein 2002)

16

economic growth throughout the western United States shifted the supply/demandbalance and caused the market to tighten up suddenly. Although the investor-owned utilities had by 2000 received permission to buy a limited amount of powerunder long-term contracts, they were doing very little of it. They were still procur-ing about 90 percent of their “net short” position—the power that they were notproducing with their own generation and did not have under contracts thatpredated the restructuring—in the Power Exchange’s day-ahead or the systemoperator’s real-time market.

In addition, cost increases for thermal generating plants (in California, nearlyall of which are natural-gas fueled) raised production costs and, importantly, did somuch more for the marginal production units. Figure 3 shows the marginal costcurve from all thermal plant capacity in California. This omits production fromnuclear and hydroelectric production, which are inframarginal in nearly all hours,and renewable sources (wind, solar and geothermal), which have less reliableproduction patterns. Thermal plant production is nearly always the marginal powersource in California.

The lowest line is the marginal cost curve during July 1998, when gas priceswere low and the costs of pollution permits for emitting nitrogen oxide werenegligible. The next highest line shows costs during June 2000, when natural gasprices were almost double their 1998 levels. Not only has the curve shifted up, it hasrotated, with the costs of the most expensive units increasing more, because themost expensive units convert natural gas to electricity at about half the efficiencyrate of the least expensive generators. By August 2000, shown in the highest line,the problem was further exacerbated as the price of nitrogen oxide pollution

Figure 3California Thermal-Generation Supply Curve(various months)

The Trouble With Electricity Markets 199

Page 55: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Generally, the cost of electricity is very high at the peak demand periods

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Example: the marginal cost curve of thermal plants in CA (Borenstein 2002)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Expensive power plants have to be run at the peak time

16

economic growth throughout the western United States shifted the supply/demandbalance and caused the market to tighten up suddenly. Although the investor-owned utilities had by 2000 received permission to buy a limited amount of powerunder long-term contracts, they were doing very little of it. They were still procur-ing about 90 percent of their “net short” position—the power that they were notproducing with their own generation and did not have under contracts thatpredated the restructuring—in the Power Exchange’s day-ahead or the systemoperator’s real-time market.

In addition, cost increases for thermal generating plants (in California, nearlyall of which are natural-gas fueled) raised production costs and, importantly, did somuch more for the marginal production units. Figure 3 shows the marginal costcurve from all thermal plant capacity in California. This omits production fromnuclear and hydroelectric production, which are inframarginal in nearly all hours,and renewable sources (wind, solar and geothermal), which have less reliableproduction patterns. Thermal plant production is nearly always the marginal powersource in California.

The lowest line is the marginal cost curve during July 1998, when gas priceswere low and the costs of pollution permits for emitting nitrogen oxide werenegligible. The next highest line shows costs during June 2000, when natural gasprices were almost double their 1998 levels. Not only has the curve shifted up, it hasrotated, with the costs of the most expensive units increasing more, because themost expensive units convert natural gas to electricity at about half the efficiencyrate of the least expensive generators. By August 2000, shown in the highest line,the problem was further exacerbated as the price of nitrogen oxide pollution

Figure 3California Thermal-Generation Supply Curve(various months)

The Trouble With Electricity Markets 199

Page 56: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Generally, the cost of electricity is very high at the peak demand periods

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Example: the marginal cost curve of thermal plants in CA (Borenstein 2002)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Expensive power plants have to be run at the peak time

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The social cost would be even larger (e.g. blackouts) if demand exceeds supply

16

economic growth throughout the western United States shifted the supply/demandbalance and caused the market to tighten up suddenly. Although the investor-owned utilities had by 2000 received permission to buy a limited amount of powerunder long-term contracts, they were doing very little of it. They were still procur-ing about 90 percent of their “net short” position—the power that they were notproducing with their own generation and did not have under contracts thatpredated the restructuring—in the Power Exchange’s day-ahead or the systemoperator’s real-time market.

In addition, cost increases for thermal generating plants (in California, nearlyall of which are natural-gas fueled) raised production costs and, importantly, did somuch more for the marginal production units. Figure 3 shows the marginal costcurve from all thermal plant capacity in California. This omits production fromnuclear and hydroelectric production, which are inframarginal in nearly all hours,and renewable sources (wind, solar and geothermal), which have less reliableproduction patterns. Thermal plant production is nearly always the marginal powersource in California.

The lowest line is the marginal cost curve during July 1998, when gas priceswere low and the costs of pollution permits for emitting nitrogen oxide werenegligible. The next highest line shows costs during June 2000, when natural gasprices were almost double their 1998 levels. Not only has the curve shifted up, it hasrotated, with the costs of the most expensive units increasing more, because themost expensive units convert natural gas to electricity at about half the efficiencyrate of the least expensive generators. By August 2000, shown in the highest line,the problem was further exacerbated as the price of nitrogen oxide pollution

Figure 3California Thermal-Generation Supply Curve(various months)

The Trouble With Electricity Markets 199

Page 57: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Generally, the cost of electricity is very high at the peak demand periods

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Example: the marginal cost curve of thermal plants in CA (Borenstein 2002)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Expensive power plants have to be run at the peak time

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The social cost would be even larger (e.g. blackouts) if demand exceeds supply

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

However, usually, electricity prices do not re"ect these costs:

16

economic growth throughout the western United States shifted the supply/demandbalance and caused the market to tighten up suddenly. Although the investor-owned utilities had by 2000 received permission to buy a limited amount of powerunder long-term contracts, they were doing very little of it. They were still procur-ing about 90 percent of their “net short” position—the power that they were notproducing with their own generation and did not have under contracts thatpredated the restructuring—in the Power Exchange’s day-ahead or the systemoperator’s real-time market.

In addition, cost increases for thermal generating plants (in California, nearlyall of which are natural-gas fueled) raised production costs and, importantly, did somuch more for the marginal production units. Figure 3 shows the marginal costcurve from all thermal plant capacity in California. This omits production fromnuclear and hydroelectric production, which are inframarginal in nearly all hours,and renewable sources (wind, solar and geothermal), which have less reliableproduction patterns. Thermal plant production is nearly always the marginal powersource in California.

The lowest line is the marginal cost curve during July 1998, when gas priceswere low and the costs of pollution permits for emitting nitrogen oxide werenegligible. The next highest line shows costs during June 2000, when natural gasprices were almost double their 1998 levels. Not only has the curve shifted up, it hasrotated, with the costs of the most expensive units increasing more, because themost expensive units convert natural gas to electricity at about half the efficiencyrate of the least expensive generators. By August 2000, shown in the highest line,the problem was further exacerbated as the price of nitrogen oxide pollution

Figure 3California Thermal-Generation Supply Curve(various months)

The Trouble With Electricity Markets 199

Page 58: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Generally, the cost of electricity is very high at the peak demand periods

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Example: the marginal cost curve of thermal plants in CA (Borenstein 2002)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Expensive power plants have to be run at the peak time

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

The social cost would be even larger (e.g. blackouts) if demand exceeds supply

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

However, usually, electricity prices do not re"ect these costs:

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Most customers do NOT pay “time-varying” electricity prices16

economic growth throughout the western United States shifted the supply/demandbalance and caused the market to tighten up suddenly. Although the investor-owned utilities had by 2000 received permission to buy a limited amount of powerunder long-term contracts, they were doing very little of it. They were still procur-ing about 90 percent of their “net short” position—the power that they were notproducing with their own generation and did not have under contracts thatpredated the restructuring—in the Power Exchange’s day-ahead or the systemoperator’s real-time market.

In addition, cost increases for thermal generating plants (in California, nearlyall of which are natural-gas fueled) raised production costs and, importantly, did somuch more for the marginal production units. Figure 3 shows the marginal costcurve from all thermal plant capacity in California. This omits production fromnuclear and hydroelectric production, which are inframarginal in nearly all hours,and renewable sources (wind, solar and geothermal), which have less reliableproduction patterns. Thermal plant production is nearly always the marginal powersource in California.

The lowest line is the marginal cost curve during July 1998, when gas priceswere low and the costs of pollution permits for emitting nitrogen oxide werenegligible. The next highest line shows costs during June 2000, when natural gasprices were almost double their 1998 levels. Not only has the curve shifted up, it hasrotated, with the costs of the most expensive units increasing more, because themost expensive units convert natural gas to electricity at about half the efficiencyrate of the least expensive generators. By August 2000, shown in the highest line,the problem was further exacerbated as the price of nitrogen oxide pollution

Figure 3California Thermal-Generation Supply Curve(various months)

The Trouble With Electricity Markets 199

Page 59: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Usually, these peak demand periods are limited hours per year

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Load duration curve (left) and wholesale price duration curve (right) in PJM

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Peak demand periods are limited hours per year

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Thus, wholesale electricity prices are very high only at limited hours per year

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Large economic gains just by shifting this peak demand to off-peak

17

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Page 60: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Dynamic (time-varying) pricing can be used to mitigate the problem

18

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Basic idea:

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Set high prices only for the peak demand hours for “emergency days”

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Lower off-peak prices

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Customers get larger incentives to shift their peak time consumption

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

No technological barriers now with smart  meters

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Several experiments in the US

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Frank  Wolak  (2011)  -­‐  Field  experiment  in  D.C.

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Finds  significant  peak  demand  reduc?ons  by  dynamic  pricing

Page 61: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Smart grid and dynamic pricing experiments in four locations in Japan

19

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Sponsored by the government and partnered with companies and academics

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Current main target: residential customers

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Different “treatments” in the four locations

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Customers are randomly assigned to different treatment groups

11

Yokohama Large-scale (4000) Smart Homes H�Energy management system wh ich in tegra tes HEMS, BEMS, CEMS927000 kW: H�Use of heat and unused energy H�The largest scale 4000 Smart houses, 2000 EVs�

Toyota Plugin HEV cars (next Plius)

H� EV/PHEV deployment with V2H and V2G

H� Use of heat and unused energy as well as electricity

H� Demand response with more than 70 home

Kyushu Dynamic Pricing H�Energy management system which integrates demand-side managements (HEMS, BEMS) and main grid system. H�Real-time pricing management in 70 companies and 200 houses

Kyoto Osaka Nara High-tech HEMS H� ‘Smart tap’ which visualizes

energy consumption and controls home electronics energy usage.

H� ‘Electric power virtual coloring’ technology that actualizes t o t a l h o m e e n e r g y management system.

Page 62: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Example of the price schedule for residential customers

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Critical peak pricing (CPP) with variable peak prices

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Customers get “day-ahead” notice about the peak price for tomorrow

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Peak hours for summer (1pm to 5pm)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

High peak prices are announced when temperature exceeds a “cutoff” level

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Customers get noti#ed by phone, email, and through their information device 20

Yen/kWh

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Page 63: Reforming Japan’s Power Industry · Reforming Japan’s Power Industry Koichiro Ito Stanford Institute for Economic Policy Research, Stanford University February 27, 2012

Treatments to be examined in addition to dynamic pricing

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Information devices integrated with HEMS (Home Energy Management System)

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

In-home display

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Smart phone with a smart energy application

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Automated demand response (ADR) technology

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Electric appliances with ADR in response to time-varying electricity prices

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Electric and plug-in hybrid vehicles

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Long-time lease for free for some customers

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

EV and PHV can be potentially used as “storage”

Goals of the experiments:

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Examine what is possible with smart grid and smart meter technologies

Introduction

Research question: How do consumers respond to nonlinear price schedules?

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

In the US, 34% of GHG emissions come from electricity (EPA 2007)

Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)Electricity pricesIn the US, 34% of GHG emissions come from electricity (EPA 2007)

6 / 7

Create a platform for #rms to explore new business opportunities 21