DAY NIGHT

PRESENTATION OF PLALIGHT REFLECTIVE PRINT MATERIAL BYPOSTAFIX LIMITED

…a subsidiary of Advertange Media Services

PLALIGHT: Is a unique print material produced with reflective micro prismatic cells.

The reflective micro prismatic cells is adaptable to different print materials which include SAV, FLEX, MESH, FOIL, TEXTILES, PLASTIC etc.

Hitherto, 99% of advertisement on all Out of Home medium (OOH) at NIGHT is lost due to lack of electricity or poor street illumination. This means that day light visibility is the only existing and effective OOH period for most billboards.

However, effort have been made to introduce backlit boxes and externally illuminated billboards to pop up night visibility. These efforts have been fairly successful due to the EPILEPTIC POWER SUPPLY for those that solely depend on PHCN and NOT COST EFFECTIVE for those that depend on generator.

In view of this, POSTAFIX a subsidiary of Advertange in its effort to provide lasting solution to these problems has partnered with a UK based printing company to introduce the MAGIC REFLECTIVE MATERIAL otherwise called PLALIGHT

SYNOPSIS

COMPARATIVE ANALYSISNORMAL FLEX

• Zero visibility at night 7pm till

dawn.

• Single effect, average visibility

• Visibility range: 20 -50 meters

• Requires electricity back-up

• Low material quality,

• Low print quality

PLALIGHT

• Maximum visibility at night• 1600 times Brighter than

ordinary materials• 3 dimensional effects,

visible colors, maximum visibility

• Maximum elevation of product for maximum reflection : 100meters

• Visibility range: Up to 200 meters

• No energy source required • Product life : 2 years • Micro-chip allows for high

resolution

Note the visibility of the Plalight

material, compared to the normal flexi

material. (see portrait behind )

As the night creeps in, Plalight still retains its visibility while

the normal flexi material used for the portrait behind loses

visibility gradually.

PLALIGHT glowing at night. BRINGING YOUR BRANDS ALIVE AT NIGHT, while the

portrait behind loses visibility totally

The Unilever Example

DAY PICTURES

NIGHT PICTURES

Other Plalight application

unipole, wall drape ,roof top, 48 sheet, super 48sheets,lamppost, roll up banners, spectacular.Others includes ; Buses(bus branding),bus shelters

Print materialswrist bandt-shirts

Billboards unipole, wall drape ,roof top, 48 sheet, super 48sheets,lamppost, roll up banners, spectacular.Others includes ; Buses(bus branding),bus shelters

Other Plalight application

Textile materialsWrist band, face caps, T- shirts and other clothing materials as required by clients specification.

COST IMPLICATION

•Lamppost (8ftX3ft) – N17,500/face

•Other Formats - N5,000/sqm

•THANK YOU.

ENQUIRIES• Amina Dawodu - 08023209142• Abimbola Sanni - 08028992651• Bolanle Taiwo - 08023981985• Omowunmi Akintoba- 08022108905

Marketing and Clients ServiceHouse 8,Dideolu court Akintan street Ogba, Lagos.

e-mail: postafix@yahoo.com