Reflections on#SXSW 2011

Mobile and Non-Profit

MobileTopic: Mistakes I Made While Building Netflix for the iPhone

• First Three Mistakes o I took on a ridiculous deadline o I let my manager (who wrote zero lines of code) make key architectural decisions. o I shipped the prototype. (Build your prototypes, tear them down, and build it again

the right way!)• Frameworks

o PastryKit, TouchScroll, iScroll, Sencha, jqTouch, jQuery Mobile• HTML5

o data:URIs for CSS bg Embedding the base64-encoded image data directly into the CSS file

o Local storage to cache API calls Local Storage and Session Storage File Access - Only Chrome/Safari/Opera. Spec still in development.

o Cache-manifest Offline browsing - users can navigate your full site when they're offline Speed - cached resources are local, and therefore load faster. Reduced server load - the browser will only download resources from the

server that have changed.

MobileTopic: Building Native Apps with HTML, CSS3 and JS

• Frameworks o jqToucho jQuery Mobileo SenchaToucho Theming built on top of SASS and Compass

WOW! SASS and Compass are way rad! A combination of these two open-source frameworks allows you to build

dynamic stylesheets, using variables/functions/modules, which makes managing important branding items like colors/fonts/images supa easy.

Ruby monitors files for changes, then automagically rebuilds the processed stylesheets on the fly when saved.

Perfect for all web development projects and platforms.o PhoneGap

Debugging with PhoneGap using a Chrome extension? PhoneGap Build (beta)

Cloud-based project compilation/building/publishing. Tweet Brian LeReaux or sign up for the beta online.

Plugin architecture - push notifications, barcode scanning, etc.

Non-ProfitTopic: Let's Hook Up: Brands, Celebs and Non-Profits

• What's important o Need a partner with a strong following and support for your cause.o Celebrities need to truly be involved, often, and believe in your mission.o Develop a brand. Your non-profit brand enhances their brand.

• Good examples of hookupso Nike and Livestrongo IAVA and Miller Brewing

Small ways to get people involved. Like the 10c to IAVA for each beer tab or bottle cap. Make it easy for people to contribute to your org.

It's about the experience, not the beer. • How do you first get a celeb's attention?

o "How do you get a celeb to come to your party? Get a celeb to come to your party."

o Do your homework. Who do they already partner with? What networks do they belong to?

o Know how to protect your celebs. Protect them from being mobbed.o Respect your celeb's brand. No celeb wants to be dragged down.o Parties!

• Economyo Charitable giving is often the first to get cut, and the last sector to recover.o Advertise your brand with theirs. Be part of your partner/celeb's marketing.

Non-ProfitTopic: OMG My Pancreas Just Texted

• Patients are not doctors, but they are experts. Some are more than others.o For example, 67% of diabetics are not managing their blood sugar correctly or

well. "When people have trouble with something, it isn't their falut - it's the fault of

the design." - Donald A Norman (human-interaction and product design, columnist)

• Doctors are not always there to help patients make good decisions. o Visits are short. Your phone can go with you, though!o Patients don't need pamphlets, they need each other. Web/mobile can help.o Information should be accessible, and presented in a consumable way that

communicates root causes, trends and next steps.o Patients are isolated from people not having to make the same decisions.o The current solutions are clinical, and don't revolve around the patient, behaviors.o Go above just the data, history, facts, medications, prescriptions and get involved

with patients' lives and the various factors that affect them. Approach users emotionally to engage them.

o Micro-networks may work better than a new social network. Encourage conversations.

o Sharing goals and motivations (and victories!) with other patients.

fin

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