“”

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A DIVISION OF PLANMAN CONSULTING

NEW DELHI

J&K

CHANDIGARHDEHRADUN

JAIPUR LUCKNOW

GWALIOR PATNA

VARANASI

GUWAHATI

AGARTALA

KOLKATA

RANCHI

AHMEDABADSURAT

BHOPAL

MUMBAI

BHUBHANESWARRAIPUR

VISHAKA PATNAM

NAGPUR

AURANGABADNASIK

PUNE

KOHLAPUR

KOCHIMADURAI

THIRUBANTHAPURAM

CHENNAIBANGALORE

MYSORE

HUBLIPANJIM

HYDERABAD

Our Reach

ICMR has a Pan India presence with 8 regional offices in metropolitan and semi metropolitan cities namely New Delhi, Mumbai, Bangalore, Ahmedabad, Hyderabad, Kolkata, Chennai and Pune. Our reach gets extended with strong network offices in Chandigarh, Jaipur, Lucknow, Bhopal, Guwahati, Varanasi, Raipur, Patna, Thiruvananthapuram, Bhubhaneshwar, Ranchi, Dehradun, Nagpur, Panjim, Kochi, Agartala, Surat, Gwalior, Nasik, Mysore, Madurai, Vishakhapatnam, Hubli, Aurangabad, Kothapur and J&K. ICMR’s network is strongly supported by a team consisting of 250 researchers, 500 supervisors and 1500+ investigators.

In order to address clients needs comprehensively. ICMR offers an extensive array of syndicated and customized services:

Brand and Consumer ResearchSocial & Public ResearchApplied Economic Research Large Scale SurveysMedia Research

These divisions of ICMR offer a wide range of services ranging from custom designed consumer research to social research. A range which include:

• Mystery Shopping• Market Share Estimation• Simulated Test Marketing• Competitors’ Brand Equity• Trade Studies• Positioning & Segmentation

Studies• Research on Sensitive/ Social

Issues• Potential Estimation, Product &

Concept Tests• Usage and Attitudinal Surveys,

Price Elasticity Analysis• Advertising Research Studies

(Pre and Post Research), Perception Analysis, Corporate Image Study

• Industry Analysis

• Brand Research• Consumer Research• Competitive Environment

Analysis• Product/Concept Tests• Applied Economic Research• Socio Economic Research (FDI

& WTO issues)• International Trade Relation

and Studies• Technical Barriers to Trade

Consulting• Service Sector Trade

Consutling• Advertisement Effectiveness

Analysis• Large Scale Data Collection

Our Offerings

Why Us?

At ICMR we empower our research projects with an awesome content of strategic intent, which no other market research agency can ever compare. Being enabled with such core consulting competencies, our research assignments are focused on the corporate strategic objectives of our clients rather than on just data collection and interpretation.ICMR provides marketing solutions packaged with great emphasis on the core marketing issues. So, whether it is relationship building with the consumer or launching a new product in the international market, or simple conducting a sales restructuring, ICMR provides invaluable insights from a comprehensive point of view.

To help you in succeeding, we blend consumer understanding with a creative, disciplined and customized approach to market research. We offer a range of solutions-oriented tools that integrate technology, business needs and analytical capabilities to address specific business needs, enabling organizations to plan, analyze and execute successful marketing and sales strategies.

Media Partner: Planman Media

Through its media arm Planman Consulting publishes various fortnightly and monthly magazines namely Business and Economy, 4P’s, The Sunday Indian, Human Factor, The India Economy Review, Strategic Innovators and Need the Dough. ICMR has been involved in extensive researches which are published in these magazines. Few of these researches include:

• India’s 10 Best Business Hotel• 100 Most Powerful Human Beings• India’s Most Valuable Brands• India’s Most Profitable Companies

Who we are?

ICMR was established in the year 1996 to revolutionize the way companies look at research. It was founded by eminent economist and management guru Prof.Arindam Chaudhuri to provide market research services amalgamated with consulting inputs. ICMR is a holistic solution provider from identification of problem areas to implementation of consulting solutions. From market intelligence (product information, competitive strategy and overall market environment) inputs to strategic consulting, ICMR caters to a wide gamut of clients from corporate to government bodies.

Today with various divisions of ICMR we are able to provide end to end research solutions customized according to the requirements of our clients. We have the following divisions at ICMR which are the areas of our specialization:

• BRAND AND CONSUMER RESEARCH• APPLIED ECONOMIC RESEARCH• SOCIAL SECTOR RESEARCH• LARGE SCALE SURVEY• MEDIA RESEARCH

The Human Resource at ICMR comes from a wide spectrum. Industry experts in the panel of ICMR share their strategic intelligent competency in the successful and critical analysis of industry specific projects.

Eight (8) full fledged offices across India and various associate offices in Class B&C cities endow us with unmatched reach and accessibility.

Academic Partner: IIPM

ICMR is a sister concern of The Indian Institute of Planning and Management (IIPM). IIPM was established in 1973 by Dr.M.K Chaudhuri (MSc, DSc, PhD). IIPM quoted as the world’s largest business school by Financial Times, London; is one of the leading schools of India and a pioneer in market research with 9 campuses in 7 cities and with a student base of over seven thousand. A number of research activities have been undertaken in the past by the strategic alliance of IIPM and ICMR.

Social Sector Partner:The Great Indian Dream Foundation

Great Indian Dream Foundation is a social arm of IIPM which was established on 28th March, 2000. GIDF is a collaborative effort between IIPM faculty and its students which works in 300 villages and reaches out to over a million people. The key focus of GIDF are eradicating poverty, increasing employment and promoting health. GIDF and ICMR jointly undertakes research activities in social sector research.

Our Clientele

OGILVY & MATHER, Detroit Office Project“The quality of output was of a VERY HIGH CALIBRE. The report was found IMMENSELY USEFUL by our Detroit branch. What is more noteworthy is that along with research, we have also been provided a complete solution tailor-made to our requirements. We would like to make a special mention of the HIGH LEVEL OF COMMITMENT & INVOLVEMENT exhibited... Ritu Abrol”

SONY“EXCELLENT... VERY BENEFICIAL, UPDATED, VERY KNOWLEDGE ORIENTED & INFORMATIVE... Veenu, A. Mukherjee”

AKAI“...the largest study done in the consumer durable industry for developing our marketing & positioning strategy... We would like to thank you for the WONDERFUL JOB done within a short time... SINCERE, DILIGENT, CONSCIENTIOUS... Basant Pande”

FUJI FILMS“…..we would like to convey that the market research done by your company on the photography market has proved helpful to us in the planning of our marketing techniques. Due to this research we became aware of the activities of our competitors and gave us a clear idea of our standing in the Indian market…..KEEP IT UP……… Kentaro Shiota

AMWAY”HIGHLY EFFECTIVE... FANTASTIC!!!... Realistic approach... The consultants’ combination is BRILLIANT... TERRIFIC!!!... In two words, result oriented... Did their services meet our objectives? DEFINITELY YES... Suresh, S. Razia, Venkatesh, Arindam, B. Sumeet, S. Menon”

WIPRO INFOTECH“... We are pleased to appreciate your efforts in meeting our requirements... We look forward to a continuation of your EXCELLENT SERVICES in the future... B. Basu”

ELECTROLUX“... VERY GOOD!!!... EYE OPENER!!!... Great opportunity to learn the key findings of EXPERTS!!!... Rai, Vikas, S. Harjinder”

CONTRACT ADVERTISING“... FANTASTIC!!!... EXCELLENT!!!... Joy, S. Vyas”

HERO HONDA“... VERY VERY EFFECTIVE... PROVOKING!!!... Babu, A. Upadhyay”

GOODYEAR“... VERY GOOD!!!... VERY USEFUL!!!... We discovered how important Cash Flows are... Sondh, A. Mittal”

CLIENTS

AkaiAlstom

Anchemco (Anand Group)

Arctic Bread

Bates India

Boroplus

Cain Technologies

Carrier Air Conditioner

Castrol

Coca-Cola

Contract Advertising

DaburDixy Chicken

ElectroluxEmami

Essar

Fortis Healthcare

Fuji Films

Galderma

Godfrey Phillips India (GPI)Good Year

Haryana Tourism

Hero Honda

Honeywell

Hudco

Hutch

Hyundai

ICRIER

ILO

Indian Airlines

IOCL-Lubricants Division

IOCL-Fuels

ISID

LML LtdLegato Systems

Mahindra & Mahindra

Max Healthcare

NASSCOM

NCAER

Nike

Nicholas PiramalPCRA

PurolatorRadisson Group

Rajeev Gandhi Foundation

Red Tape

RG’s Restaurant

SIDA

Singer

Snob Restaurant

Sleepwell Enterprise

Sodexo India

SonySwarovski

The Chadha Group

ToyotaUNDP

VOICE

Wipro InfotechWorld Bank

Yale University

HEAD OFFICEICMR, B-27, Qutab Institutional Area, New Delhi - 110016

Ph. 011-41799989, 41799952, 41799987. Mobile: 9891256551Fax: 41799911

e-mail: namita.chhetri@planmanconsulting.comWebsite: www.icmr.net.in

www.planmanconsulting.com

BRANCH OFFICES

NEW DELHI CHENNAI HYDERABAD MUMBAI BANGALORE AHMEDABAD PUNE NEW DELHI

WORLD-CLASS INFRASTRUCTURE

IIPM TowerB-27, Qutab Institutional Area, New Delhi -110016

E-mail : info@iipm.edu ; www.iipm.edu

IIPM Tower,Junction of 32nd Road & S.V. Road,

Bandra (W), Mumbai - 50.

IIPM Tower,419, 100 ft. Road, Koramangala,

Bangalore.

IIPM Tower,6-3-252/2, Erramanzil,

Banjara Hills, Hyderabad.

IIPM Tower,893/4, Bhandarkar Road, Deccan Gymkhana, Pune.

IIPM Tower,19, Inqulab Society. Opp. Sears Tower,

Gulbai Tekra, Off C.G.Road, Ahmedabad.

IIPM Tower,145, Marshall’s Road,

Egmore, Chennai.