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Prime Lingo—Using Go! Guide 1Confidential and Proprietary—Copyright © 2011 The Nielsen Company

For assistance, please call the Nielsen Solutions Center at 1-800-423-4511.

Reference

Using the Go! GuidePRIME Lingo

Create commonly used reports with this step-by-step guide.

Once logged in click on Go! Guide located in the PRIME Lingo Features section.

To navigate through the Go! Guide, simply click on the Next/Previous arrows located at bottom right.

http://en-us.nielsen.com/sitelets/cls/index.html

http://myprimelingo.com/


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You can choose between a Profile or TV Ranker report and both are covered in this document. Profile Report Prebuilt report(s) for your selected target. TV Ranker Report Rank station(s) dayparts for your selected target.

Profile Report Step 1 — Select the Report Type, Study & Base. To change any of the default selections, click on the drop-down arrows and then double-click on your new selection.

In the orange bar at the bottom of the screen you will see your selections.

Once complete, click Next to go to Step 2.

Profile Report Step 2 — Select your Target Category type.

The Scarborough database is filtered to only show categories and responses that correspond with the selected target type.

Click Next to go to Step 3.




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Profile Report Step 3 — Select your Target. Use the (+) to expand categories. Once you find your target, double-click to select it. You may also use the Search function to locate your target.

Pre-saved Custom Definitions, Trade Areas and TV Dayparts are available in these reports, and you can also create On-the-Fly Custom Definitions.

To select your Target, double-click on the desired item from the database. The new Target should be reflected in the orange section at the bottom of the screen.


Profile Report Step 4 — Select the report(s) you want to run.Click Next to see your results which are covered on page 6.




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TV Ranker Report Step 1 — Select TV Ranker, Study & Base. Change the report type by selecting TV ranker from the drop-down menu. To change any of the other default selections, click on the drop-down arrows and then double-click on your new selection.

TV Ranker Report Step 2 — Select your Target. Expand the list of the categories by clicking (+).

Locate your Target and double-click to select. Utilize the search function if needed.

Pre-saved Custom Definitions, Trade Areas, and Custom TV Dayparts are available in these reports and you can also create on the fly custom definitions.





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TV Ranker Report Step 3 — Select the dayparts to be included in your report.

Select stations and dayparts by clicking on the (+) to expand the daypart.

Make selections by clicking (and holding the CTRL key to select several stations or dayparts at once), to highlight, and move into the Selected Dayparts and Stations box using the right arrow (>>).

Custom dayparts are at the top of the category list. Expand list by clicking (+).


TV Ranker Report Step 4 — Select the measure on which you would like to rank your report.

Click Next.




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Results

At the top of the report, you have the ability to:

1.) Send to Report Builder to expand on your Go! Guide report.

2.) Export your report.

3.) Send the report to your e-mail.

You can re-sort your report by right-clicking over the measurement column you want to sort by.

Use the drop-down from Your Current Report to toggle between Profile Reports or Cume and Average data for TV Rankers.

Sort Across Category – Sorts all data on the report regardless of Category/Daypart (Ascending or Descending).

Sort Within Category – Sorts each Category/Daypart separately, keeping responses organized within the Category/Daypart (Ascending or Descending).



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