redwood design identity portfolio 2013
DESCRIPTION
The latest design portfolio for Redwood Design Studio in Cape Town. Logo designs and name generation projects are included in this new portfolio. A track record dating back 16 years sits behind the depth of work on show.TRANSCRIPT
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Publ ished 2013
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Redwood designers are dedicated to the craft of creating authentic and unique logos. The pages to follow include a selection of start up companies for which we have conceptualised a new name and then designed the logo.
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Dive gear and accesor ies | Consumer brand
“
”
The name is a barb on which brand is hooked in the prospect’s mind.
In the coliseum of brands the single most important decision to
make is what to name the business or product.
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Sock designer and manufacturer | Business to business brand
“
”
Names that worked in the past won’t necessarily work now or
in the future. In the past there were fewer products, when the
volume of communication was much lower.
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Digita l movie making company | Business to business brand
“ ”A brand should strive to own a word in the mind of the consumer.
Al and Laura Reis
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Resident ia l development in Distr ict S ix , Cape Town | Consumer Brand
“ ”
A brand name is more than a word. It is the beginning of
a conversation. Lexicon
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Coffee stat ion concept store, London, UK | Consumer Brand
“ A brand that captures your mind gains behavior. A brand that
captures your heart gains commitment. Scott Talgo”
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Integrated f inancia l serv ices | Consumer Brand
“
”
Branding is about creating focus and clarity. Learn from Apple:
take a risk, bite off more than you can chew, but resist the
tempatation of trying to be all things to all people. Perry Chua
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Event Management | Business to business Brand
“ An image is not simply a trademark, a design, a slogan or an
easily remembered picture. It is a studiously crafted personality
profile of an individual, institution, corporation, product or
service. Daniel J. Boorstin”
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Financia l Partner Serv ices | Business to business brand
“ ”
Create your own visual style... let it be unique for yourself
and yet identifiable for others. Orson Welles
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In-mal l foodmarket | Consumer products
“ ”
Create your own visual style... let it be unique for yourself
and yet identifiable for others. Orson Welles
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“ ”What are you going to call it?
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Don’t look to the past for guidance and pick the
name of a French car driver (Chevrolet) or the
daughter of your Paris representative (Mercedes).
Make an appointment to come and talk to us.
You will more than likley find it will be worth it.
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Pet Gear and Accessor ies | Consumer products
“ ”
Products are made in the factory, but brands are
created in the mind. Walter Landor
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Jewel ler | Retai l and consumer products
“ ”
Create your own visual style... let it be unique for
yourself and yet identifiable for others. Orson Welles
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Profess ional Software Developer | Business to business software solut ions
“ ”You’re just anybody without an identity. Grenville Main
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Profess ional Software Developer | Business to business software solut ions
You’re just anybody without an identity. Grenville Main
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Baby Spa | Consumer serv ice
“
”
An identity is not just a logo. It’s a carefully crafted, unique piece
of restructured typography (not just a computer font) combined
in the right way with an illustrated iconic symbol that in essence
opitimises the product or service. Rob Wright
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Investment Serv ices | Consumer and business serv ices
“ ”Do something worth remembering! Elvis Presley
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Home cinema and automation | Consumer and commercia l
“ ”The best way to have an idea is to have a lot of ideas.
Linus Pauling
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Home cinema and automation | Consumer and commercia l
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Trai l Adventure Race | Consumer event
“
”
If a business does not have the time and funds to create
brand from the outset, it will later have to find the time
and a bigger budget to start again? Rob Wright
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Membership-based organisat ion | Business to business
“
”
An image is not simply a trademark, a design, a slogan or an easily
remembered picture. It is a studiously crafted personality profile
of an individual, institution, corporation, product or service.
Daniel J. Boorstin
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Telecommunicat ions and Off ice Automation | Business products
“
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The logo should look just as good in 15-foot letters on
top of company headquarters as it does one sixteenth
of an inch tall on company stationery. Steven Gilliatt
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Onl ine Pet store | Products for pets
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If you can, be first.
If you can’t be first, create a new category in which you
can be first. Al Ries & Jack Trout
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Ocean Going Catamaran | Extreme adventures
“
”
Design is the method of putting form and content together.
Design, just as art, has multiple definitions; there is no single
definition. Design can be art. Design can be aesthetics. Design
is so simple, that’s why it is so complicated. Paul Rand
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Train ing outf its for women | Consumer reta i l c lothing
“ ”
A business based on a brand is, very simply,
a business primed for success. David F. D’Alessandro
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Fund Managers | Consumer and corporate f inancia l management
“ ”A camel is a horse designed by a commitee. Alec Issigonis
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A camel is a horse designed by a commitee. Alec Issigonis
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Physical Asset Management Company | Business to business brand
“ ”
Design is not just what it looks and feels like.
It’s how it works. Steve Jobs
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Physical Asset Management Company | Business to business brand
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Investment Management | Consumer and corporate f inancia l serv ices
“ ”
The design process harnesses intuition. Like an iceberg
there’s so much more to our thinking than we can see.
@billmoggridge
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Investment Management | Consumer and corporate f inancia l serv ices