reducing shoplifting

You work way too hard in your

business to have merchandise

and profits walking out your door.

How to Stop Shoplifting

Designed by Tarasoff and Associates

But the facts are in and they are disturbing.

You may be thinking. NOT ME. This can’t be

happening in my business.

But the reality is Shoplifting is everywhere and

virtually every retailer is affected…..

Hi my name is Fred Tarasoff and I head the Retail Loss Prevention Group

…for almost 20 years I have been working with retailers, both the mom and pop store aswell as the big box stores to reduce shrinkage.

Here we are talking about both internal as well as external theft. Shrinkage effects the bottom line of virtually every retailer.

….and sometimes retailers may not be fully aware of the extent of that shrinkage may be having in there business.

Did you know that 1/3 of business that fai

So it affects almost all businesses…

Large, small, franchised, independent, big

cities, small town….those with security

systems, those without security systems all

are adversely affected by this crime.

Today the average shoplifter steals around $254.00 per incident. This is way up from $114.00 in 1998.

Men and women steal about equal as often

and….

December is the most active month for shoplifters.

And its getting worse. Shoplifting is getting much

worse.

Since around 2000 shoplifting has doubled and now it is considered the #1 property crime in both the United States and Canada.

So People Steal and they Steal A lot……

With shoplifters an average of ONE out of TEN is stealing from

you.

LOOK at it this way. Ten people enter your store and start shopping, one of them is stealing from you. .

One hundred people walk in; ten of them are stealing.

How many customers do you get? Do you get 200, 500 or a 1000 customers a day?

Think about it. Considering the average shoplifter steals $252 per incident. This can really add up.

Does this sound like a lot? Well It really is.

Now while these numbers are averages, and individual locations can vary more or

less in their percentages, the dollar amounts may still make a huge impact on

your profit.

Now here is another shocking stat.

A shoplifter is caught only about 1 in 50 times!

By the way… a shoplifter is arrested only on average 1 in 100 times.

What I have discovered is things have changed drastically in the last

10 or 12 years.

There has been a shift where nowthe shoplifter has a distinct

advantageover the retailer.

That advantage being technology and morespecifically the internet.

Don’t get me wrong, technology has help the retail field with more sophisticated security systems, better anti-theft devices and access to online training programs.

But the advantage is still on the side of the thief. Today’s shoplifter is more sophisticated and more informed that ever before…..

There are hundreds of websites, forums and blogs that instruct shoplifters how

to be more successful in stealing.

There are hundreds of videos some with thousands of views that teach the shoplifter how to

outsmart even the latest anti-theft devices and security systems.

So what is the answer? What is the best solution to dealing with shoplifting?

For some retailers Anti-theft devices like the security gates and security cameras can be a good investment and act as a deterrent.

Just be aware that many security devices can be outsmarted by

thieves and all that information is available online

So back to the question. What is the best solution to dealing with shoplifting and is there an effective yet affordable solution to minimizing loss?

An the answer in most cases is yes.

Loss prevention experts agree, the

best method of reducing shoplifting

is training. A staff regularly trained in

a good Shoplifting Prevention Training

Program can reduce your shrinkage

rate by as much as 70%

Did you know?V


A well trained, aware and alert staff

will get you known as a tough target

and thieves hate a tough target. Even if

you currently have anti-theft devices in

place, training will add another important

layer to your overall security strategy

Did you know?V


It is also important to be aware that

training has multiple benefits to you

and your business

Did you know?V



6BENEFITS OF

STAFF TRAINING

Reduce Shoplifting And Retain Profits

Reduce Shoplifting and hang onto your profits. Staff training in shopliftingprevention has been shown to helpkeep more of your profits from walkingout the door

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Reduce Risk of Being Sued

Training may help Reduce the Risk of your business being sued. This is now becoming a legitimate concern as a growing number of retailers are beingsued by shoplift suspects for improperaction. Such as False accusations,improper apprehension and/or false arrest.

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Put Staff at Ease Dealing with an Incident

In a survey more than 50% of retailemployees admitted looking the other way when a known shopliftingincident was occurring because they felt too apprehensive and unsure of howto properly deal with it. Training can helpmake your employees more comfortableand at ease when facing a shopliftingincident

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Become Known as aTough Shoplifting Target

Training will help make your business a “tough target” for shoplifters. Shoplifters tend to repeatedly steal fromwhat they consider an “easy mark” or aneasy target” and often thieves will sharethis information with other thieves. We findwhen this happens massive amounts ofprofits can quickly pour out of yourbusiness

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Recognize Potential Violence

Training helps to recognize when aSituation may turn violent. In the lastdecade shoplifting violence has increased.There has been a growing number of caseswhereby retailers have been attacked by ashoplifting suspect. There are someimportant telltale signs that a suspect mayturn violent that every member of your staffshould be know.

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Reduce Employee Theft

A staff trained in Shoplift Prevention has been shown to help reduce employee theft as well. It is important tonote that “employee theft” or “internal theft”is almost as common as “shoplifting”. Againthis should be of major concern to allbusinesses. Training helps by getting youremployees involved in the overall processof theft reduction.

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Some psychologists believe that this involvement gives employees a greater sense of responsibility. Employeestend to police themselves more effectively.It also sends a clear message to everyemployee: that your business takes retailloss very seriously and is proactive indealing with all forms of theft.

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So even if you have shoplifting under full control, even if you have an impenetrable security system,shoplifting prevention training may still be of major benefit in dealing with internaltheft reduction

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In the past only large retailers had the budget forextensive loss prevention but now thanks to

technology and the internet, all retailers including small independent stores can better protect

their assets with this online training program.

This online program takes less than 2 hours to complete and was developed by one of the top

loss prevention experts together with law enforcement agencies, security personnel aswell as more than 300 interviewed shoplifters

This training focuses on deterring and preventing theft through "Behavioural Profiling" and will teach you and your staff how to be more aware of the tell tale signs that a shoplifting incident is about to occur and best

preventative action

As well as what action should be taken if you have witnessed a shoplifting act in progress.

Two Training Courses available

Managers Edition&

Employee Edition

A staff properly trained in Shoplifting Prevention can reduce your shrinkage by as much as 70%.

“Because you work too hard to have profits walking out your door”

reducing shoplifting

Business

security devices

benefits of staff training

sophisticated security

security gates

security cameras

retailers antitheft

fred tarasoff

average shoplifter steals