reducing digital clutter: how to clean up the back of your house
TRANSCRIPT
REDUCING DIGITAL CLUTTER: HOW TO CLEAN UP THE BACK OF YOUR HOUSE Ma#hewGrocki FirstChairPartnersfirstchairpartners.com@mgrocki#NowWhat16
#NowWhat16@mgrocki
• Cofounder - First Chair Partners• 20 year content and digi ta l strategy nerd• Avid digi ta l behavior ist
#NowWhat16@mgrocki
How personal behavioral patterns affect the content we produce and manage
1
How organizational culture and behavior impacts the content they produce and manage
2
Map out effective practices and tactics to align individual behavioral patterns with organizational approaches to content
3
TODAY
YOUR AUDIENCE YOUR ORGANIZATION
FRONT OF THE HOUSE BACK OF THE HOUSE
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PERSONAL BEHAVIORSORGANIZATIONAL BEHAVIORSWHO’S DOING IT RIGHTWHAT YOU CAN DO
#NowWhat16@mgrocki
PERSONAL BEHAVIORSORGANIZATIONAL BEHAVIORSWHO’S DOING IT RIGHTWHAT YOU CAN DO
5 X 35 = ? X 15 X 2
5,250 gallons of “achievement”
“awe”
“awe shit”
#NowWhat16@mgrocki
Physical interactionCONTENT
BEHAVIORS + Emotional
dependance
THE MINIMALIST
THE CURATOR
THE STOWAWAY
THE POST-IT WARRIOR
HOW DO YOU COLLECT CONTENT?
WHERE DO YOU STORE YOUR INFORMATION?
WHAT ABOUT OUR DIGITAL CONTENT?
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YOUR PERSONAL DIGITAL HABITS AFFECT YOUR COMPANY’S CONTENT
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BernhardKappe
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#NowWhat16@mgrocki
“In 2013, GoPro users uploaded to YouTube 2.8 years worth of video” - Los Angeles Times
“CONTENT MANAGEMENT IS VERY MUCH A PAIN POINT FOR CONSUMERS, AS VIDEO IS STORAGE-INTENSIVE AND FIGURING OUT HOW TO PRODUCE POLISHED, SHAREABLE CONTENT FROM HOURS OF FOOTAGE CAN BE TRYING.” - GoPro
TIMEMOTIVATIONACCOUNTABILITY
WHY DO WE ABANDON OUR CONTENT?
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PERSONAL BEHAVIORSORGANIZATIONAL BEHAVIORSWHO’S DOING IT RIGHTWHAT YOU CAN DO
@mgrocki
ORGANIZATIONAL APPROACHES TO CONTENT
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This
TACTICAL
EVOLVING
NOT THEIR BUSINESS
IMPERFECT
ORGANIZATIONAL CULTURE
Micro MacroLocationsOccupationsPlatforms
OfficesPeopleCommunities
WHERE DOES THE CONTENT GO?
Stapler
A. One-handed graspingB. Curved tip reload (with optional flexible introducer)C. Backend reloads enables thick tissue staplingD. Enhanced visualization E.
What happens if it breaks?
WHERE DOES THE CONTENT GO?
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“ORGANIZATIONS ARE SO BUSY LOOKING FORWARD, THEY RARELY HAVE THE TIME TO LOOK BACK AND CLEAN UP THEIR CONTENT”
- Hilary Marsh
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PROCESS DRIVES TOOLS2OPPORTUNITIES TO ORGANIZE BACK END CONTENT
1 RIGHT PEOPLE ON THE BUS
3 REDUCE NET NEW CONTENT
1
2
3
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PERSONAL BEHAVIORSORGANIZATIONAL BEHAVIORSWHO’S DOING IT RIGHTWHAT YOU CAN DO
750,000 CONTENT ASSETS6,800 CONTENT AUTHORS
2,326 DIGITAL PROPERTIES
#NowWhat16@mgrocki
“We used to help people make [naughty word] websites faster. Now we have procedures in place to better serve our internal users.”
- Gianna Pfister-LaPin: Sr. UX Designer Mayo Clinic
HOW DID MAYO DO IT?
3. The right team
1. Defined contentpolicies
2. Over 45 individualpersonas
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PERSONAL BEHAVIORSORGANIZATIONAL BEHAVIORSWHO’S DOING IT RIGHTWHAT YOU CAN DO
WHAT CAN YOU DO?
STRATEGIC TACTICAL
PUSH FOR POLICY
STRATEGIC
TACTICAL
OWNERSHIP MAKES IT PERSONAL
GOVERNANCE DRIVES ACCOUNTABILITY
TACTICAL
MEASUREMENT QUANTIFIES SUCCESS
TACTICAL
#NowWhat16@mgrocki
Ownership, governance, and measurement can help provide the motivation needed for individuals, teams, and organizations to be more accountable for the content they create, triggering reduced back end digital clutter.
THANK YOU
Matthew Grocki First Chair Partnerswww.firstchairpartners.com@mgrocki#NowWhat16