reduce your hiring cost by using linkedin solutions
TRANSCRIPT
Abbatti i costi di recruiting con LinkedIn(How to decrease your cost per hire by using LinkedIn solutions)
LinkedIn Confidential ©2012 All Rights Reserved 1
LinkedIn Confidential ©2012 All Rights Reserved
Leonardo IntriagoTalent Solutions Consultant
Francesco CostanzoTalent Solutions Consultant
LinkedIn Confidential ©2012 All Rights Reserved 3
Agenda for the next 35 minutes
Cost per hire: what is it about?
LinkedIn Talent Solutions to reduce your costs
Conclusions: ready to start?
Cost per hire: what is it about?
LinkedIn Confidential ©2012 All Rights Reserved 4
Why do you want to reduce cost?
How do you measure cost now?– What metrics?
– Where from? Reliable?
– What’s in scope?
– What is your target? How determined?
Key influences on your costs?
Do you benchmark your costs versus competition / sector?
How do you prioritise reducing cost versus other recruitment goals?– Making requisite hires for the business
– Speed (time to hire)
– Quality (how measured / tracked?)
LinkedIn Confidential ©2012 All Rights Reserved 5
Cost per hire: what is it about?
*
*source: CEB, Corporate Executive Board
LinkedIn Confidential ©2012 All Rights Reserved 6
Cost per hire: what is it about?
Direct Hiring Costs
• Costs that can be traced to
specific spending on goods or
services used to recruit
employees
• Used to calculate core cost per
hire components that are
typically more directly
comparable to other
organizations
Indirect Hiring Costs
• Costs for activities or services
that benefit more than one
position or that represent a
reasonable estimate of the costs
(or lost revenues) of foregone
activities resulting from position
vacancy.
• When included, these indirect
costs help the organization arrive
at a richer, more accurate cost
per hire metric
LinkedIn Confidential ©2012 All Rights Reserved 7
Cost
QualitySpeed
Cost per hire: what is it about?
Low Cost, High speed
but not great quality –
poor selection and
screening
LinkedIn Confidential ©2012 All Rights Reserved 8
Cost
QualitySpeed
Cost per hire: what is it about?
Low Cost, High quality but
takes longer – direct
sourcing early on before the
pipeline has been
established
LinkedIn Confidential ©2012 All Rights Reserved 9
Cost
QualitySpeed
Cost per hire: what is it about?
Fast and good quality but
high cost – usually
represents good agency
service
TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 10
Welcome to thedemocrazy of LinkedIn!
With LinkedIn Recruiter you will haveaccess to the entire LinkedIn Network
Una rete mondiale in continua crescita
©2013 LinkedIn Corporation. Tutti i diritti riservati.
membri in tutto il
mondo
>2 nuovimembri al secondo
184M+visitatori al mese
259M+
*259 milioni di membri e tasso di crescita di >2 membri al secondo al 30/9/13 | Media di 184 milioni di visitatori con comScore per il 3° trimestre ‘13 con
LinkedIn +SlideShare
Jobs
Career Page
Talent Acquisition
Employment
Branding
I love my job
Recruitment
Ads
Talent Direct
Mass Targeting
Work With Us
Recruiter
Hiring At Scale With LinkedIn Talent Solutions
TALENT SOLUTIONS
LinkedIn RecruiterMake your teams ultra efficient
Boost productivity
Get your team on the same
page
Maintain sourcing activity
25
TALENT SOLUTIONS
Sounds good, but we
have to hire 20 people
for a project, and
there is only me
recruiting…I might
need some help!
I need the
candidates for
tomorrow
morning!
TALENT SOLUTIONS
Then, let us be your partner
With Talent Direct Campaigns
Have you ever heard about
Talent Direct Campaigns?
Then, Let us be your partner!
TALENT SOLUTIONS
What are Talent Direct Campaigns?
1. Mass InMail Campaign Tool
2,500+ members
Highly targeted audience
At 1 time
With the same InMail message
2. Sourcing Tool
Builds talent pipeline
Reaches greater audience faster
Saves time – LinkedIn runs the campaign
3. Engagement Tool
Helps elevate employment brand
Drive traffic to Career Page
Increase engagement in Groups
TALENT SOLUTIONS
Your branded banner
ad is prominently
featuredGet their attention with
customized & relevant
messages
29
Talent DirectBuild a strong candidate pipeline
Call to action integrated with your
Recruiter dashboard
Jobs are reaching the relevant passive talent.
This is the 1st time the passive audience are applying for jobs.
LinkedIn Confidential ©2013 All Rights Reserved 31
TALENT SOLUTIONS
And actually this is a hard work to
do…
LinkedIn Confidential ©2013 All Rights Reserved 32
TALENT SOLUTIONS
Let s say the Job Slots will be
headhunting for you…
©2012 LinkedIn Corporation. All Rights Reserved. 33
TALENT SOLUTIONS
Jobs You May Be Interested In
See more »
Account ExecutivexyzCo – Sunnyvale, CA
x
Sr. Account ExecutiveAmazon.com – Seattle, WA
x
Sales ManagerNetApp – San Jose, CA
x
beta
Personalized jobs delivered to member home page
Eric RobertsonAccount Executive, ACME systemsSan Francisco Bay Area | Software
TALENT SOLUTIONS
Show your relevant opportunities and put your best
foot forward
36
Each viewer will see personalized jobs
xyzCo
xyzCo
xyzCo
xyzCo
Eric RobertsonAccount Executive, ACME systemsSan Francisco Bay Area | Computer Software
TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 37
They will receive it on their inbox
TALENT SOLUTIONS
Jobs you maybe interested in
Director of SalesxyzCo – Apply Now
Sr. Sales DirectorGap Inc. – Apply Now
Jobs you maybe interested in
Finance ManagerMicrosoft – Apply Now
Financial AnalystBank of America – Apply Now
Jobs you maybe interested in
Marketing Associateyelp – Apply Now
Marketing ManagerAmazon – Apply Now
Jobs are reaching all types of professionals on
38
Finance AnalystMarketing
AssociateDirector of Sales
LinkedIn Confidential ©2012 All Rights Reserved 39
Conclusions: ready to start?A story of success
ON24 is an IT company with headquarter
in San Francisco, CA, with a staff of
approximately 250
employees in offices throughout the
world, including New York; Charlotte,
NC; London and Singapore.
For emerging technology companies like
ON24, finding the right
talent in a limited pool of experienced
candidates is a big challenge,
especially when most of these candidates
are in high demand and not
actively seeking work.
LinkedIn Confidential ©2012 All Rights Reserved 40
Conclusions: ready to start?A story of success
“LinkedIn has had a dramatic
impact.
Time-to-hire has dropped
by 30 percent, and by reducing
direct costs such agencies and
job boards, the cost
of recruitment has also been
reduced by more than 50
percent.”
LinkedIn Confidential ©2012 All Rights Reserved 41
Costs of hiring are part
of a recruiting strategy
and have to be defined
and calculated
LinkedIn can help you
to reduce your overall
cost of hiring
LinkedIn doesn’t give
you only tools but also
continuous support and
consultancy to achieve
common goals
Conclusions: ready to start?Key takeaways