redressing the past, building the future, guiding the real estate industry towards professionalism...
TRANSCRIPT
REDRESSING THE PAST, BUILDING THE FUTURE,
GUIDING THE REAL ESTATE INDUSTRY TOWARDS PROFESSIONALISM
Estate Agency Affairs Board Regulatory Pillars
Registration
Disciplinary
Education
Inspection
Claims
REDRESSING THE PAST, BUILDING THE FUTURE,
GUIDING THE REAL ESTATE INDUSTRY TOWARDS PROFESSIONALISM
Key Challenges Facing the EAAB
Lack of transformation within the industry
Lack of clear policy guidelines and strategies around compliance
Increase in number of persons operating without valid Fidelity Fund Certificates (FFCs)
Problem of illegal traders
Increase in number of fraudulent claims
Poor IT infrastructure
Low profile of the EAAB / consumer awareness
Poor customer service
Poor working conditions
REDRESSING THE PAST, BUILDING THE FUTURE,
GUIDING THE REAL ESTATE INDUSTRY TOWARDS PROFESSIONALISM
Lack of transformation
• Appointment of board transformation committee
• Involvement of National Property Forum, Property Charter, SSETA and other key role-players
• Negotiations with banks, parastatals, government, etc
• Educational requirements
REDRESSING THE PAST, BUILDING THE FUTURE,
GUIDING THE REAL ESTATE INDUSTRY TOWARDS PROFESSIONALISM
Amnesty
• 5000 – 10000 traders are believed to be operating illegally
• Increase in the number of claims submitted by consumers who deal with illegal traders
• EAAB to develop amnesty policy to reduce significantly numbers of unlicensed traders
• Amnesty initiative to be supported by aggressive consumer education campaign
REDRESSING THE PAST, BUILDING THE FUTURE,
GUIDING THE REAL ESTATE INDUSTRY TOWARDS PROFESSIONALISM
Compliance
• Development of transparent policy on inspections and investigations
• Review whistleblower hotline• Appoint in-house inspectorate• Deloitte investigating IT system• Professionalize call centre• Improve claims handling • Setting of targets for inspections• Implement name and shame policy
Education And Training Education And Training
Ensure compliance with the S A Qualifications
Authority Act
Introduce the National Qualifications Framework
(“NQF”)
Professionalize estate agents
Facilitate the transformation of the estate agency
profession so that it reflects South African
demographics.
REDRESSING THE PAST, BUILDING THE FUTURE,
GUIDING THE REAL ESTATE INDUSTRY TOWARDS PROFESSIONALISM
The minimum academic qualifications:
The Further Education and Training Certificate:
Real Estate is prescribed for non-principal estate agents.
It is an NQF Level 4
The National Certificate: Real Estate is intended for
principal estate agents. It is an NQF Level 5 Qualification
Further Education and Training Certificate: Further Education and Training Certificate: Real Estate Real Estate
REDRESSING THE PAST, BUILDING THE FUTURE,
GUIDING THE REAL ESTATE INDUSTRY TOWARDS PROFESSIONALISM
REDRESSING THE PAST, BUILDING THE FUTURE,
GUIDING THE REAL ESTATE INDUSTRY TOWARDS PROFESSIONALISM
Consumer Protection
REDRESSING THE PAST, BUILDING THE FUTURE,
GUIDING THE REAL ESTATE INDUSTRY TOWARDS PROFESSIONALISM
Consumer Protection Offered by the EAAB:
The EAAB is a statutory regulatory body for estate agents and it has
the duty to ensure that every single person purporting to be acting as an
estate agent is duly licensed.
The EAAB is empowered by law (Act 112 of 1976) to protect
consumers against unscrupulous estate agents and those agents who
generally do not follow the code of conduct.
REDRESSING THE PAST, BUILDING THE FUTURE,
GUIDING THE REAL ESTATE INDUSTRY TOWARDS PROFESSIONALISM
Stakeholder Communication and Awareness
REDRESSING THE PAST, BUILDING THE FUTURE,
GUIDING THE REAL ESTATE INDUSTRY TOWARDS PROFESSIONALISM
Through effective implementation of the EAAB
consumer education and awareness campaigns, the
following can be achieved:Understanding of the role and function of the EAAB (Brand
positioning);Understanding of consumer protection offered by the EAAB;Help consumers to make informed decisions when buying and
selling a property;Encourage compliance;Help to increase the number of registered agents;Reduce the number of complains and protect the fidelity fund;Encourage industry transformation.