redquanta was founded by Pankaj Guglani, an alumni of MDI Gurgaon. Before starting redquanta, he has worked with Tata , Reliance and Times of India in critical positions. Pankaj also picks up occasional teaching assignments at various B-Schools. The core team at redquanta has deep expertise and experience in the field of mystery shopping and customer service experience management.

redquanta is Backed by top VC’s , super angels and the Morpheus. The board of directors constitute of senior IIM alumni.

We conduct different types of mystery shopping evaluations

Online audits Retail audits Competition audits Telephone audits

e-Commerce

Luxury Retail

Quick Service Restaurants

Food & Grocery

Optical RetailFinancial Services Telecom

Automobiles Speciality Retail Entertainment

Education Travel Jewellery Clothes & Fashion Accessories Books, Music & Gifts

Client’s logos removed for confidentiality reasons

What is Mystery Shopping?All organizations are always looking for ways to improve their competitive edge. One way is to look within and evaluate and another could be get the outsider to take a good look at you. Alternatively you already know what you are good at, but wouldn’t you love to know where you are not good at?

Mystery Shopping gets you that independent view for customer-focused businesses to see how well they're treating their customers.

You engage redquanta to audit your business

redquanta’s domain experts

study your business

processes

Our domain experts

prepare a questionnaire

We choose shoppers from a

pool of over 20,000 to match your

target customer

Our analysts study the data and prepare

findings

We present our findings to your management

team and identify revenue leakages and areas of improvement

Reports are sent to store managers to appraise them on

opportunities. Incentives are linked

to sales and customer service

The results show directly on your

top line and bottom line

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2

3

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5

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How it works

20,000+Shoppers

550+Cities

10+Countries

‣Objective & Real time reporting‣Quick export into Excel & PDF formats‣Trending reports across parameters‣Highly customizable dashboards‣Drill down into locations/ Track franchisees‣KPI Tracking

redquanta scores with Technology & Reach

Are customers happy with your ambience?

Are Cleanliness guidelines being followed in store?

Is there a complaint management process?

Are your front line staff polite and courteous?

Are you staff trained to up-sell and cross-sell?

Are your customer’s handed their bill after every purchase?

The market is competitive and the customer has choice

Where are you losing customers?

Are your Sale promos effective? What works

and what doesn’t?

are your front-line staff polite and

courteous? identify revenue leakages and

opportunities to grow top-line

is your delivery process effective?

Are customers happy?

are your customers repeat customers? What makes them

loyal?

is your pricing effective? Are

competitors winning on price?

is your store clean? are rest rooms

cleaned regularly?

customertouch-points

The redquanta difference:

#1

#2

#3

#4

ROI APPROACH

SCIENTIFIC DESIGN

REAL BUYERS

#5

ACTIONABLE DATA

Minimized MANAGEMENT BANDWIDTH

ROI APPROACH

SCIENTIFIC DESIGN

REAL BUYERS

ACTIONABLEDATA

MINIMIZED BANDWIDTH

Audits are an Investment and not an Expense

Get at least 10x return by tracking and measuring important metrics

ROI Parameters Base Data

Final Data Growth Normalized growth attributable to mystery audits

Revenue

Walk-ins/Conversion Ratio

Average Ticket Size

Customer Loyalty and Retention

ROI APPROACH

SCIENTIFIC DESIGN

REAL BUYERS

ACTIONABLEDATA

MINIMIZED BANDWIDTH

“Our Research Analysts and Domain experts design a scientific mystery shopping framework for you”

redquanta’s approach

Other’s approach

Bad Questionnaire design

Crappy Reports

Zero Insights

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=

ROI APPROACH

SCIENTIFIC DESIGN

REAL BUYERS

ACTIONABLEDATA

MINIMIZED BANDWIDTH

Authentic Reports

Increase in walk-ins and revenue

“Our shoppers are not job-seekers. They match your target market and are your real customers”

We don’t send someone earning 10k pm to audit

for your premium store

Our shoppers are your customers or will become your customers

for life. They match your

target market

ROI APPROACH

SCIENTIFIC DESIGN

REAL BUYERS

ACTIONABLEDATA

MINIMIZED BANDWIDTH

“Get real time actionable insights generated by our analytics team”

03

15

30

90

Days

Days

Days

Days

Individual outlet report(from day of audit)

Fortnightly Analysis for quick reviewMonthly Analysis on Company’s performance

Quarterly Trend Analysis

We don’t dump raw data on our clients

ROI APPROACH

SCIENTIFIC DESIGN

REAL BUYERS

ACTIONABLEDATA

MINIMIZED BANDWIDTH

Store ManagersFor immediate action as they

are directly responsible for the performance of their stores

Zone ManagersTo understand performance at

each store and to take corrective actions

Middle ManagementFortnightly reports and insights on lost revenue opportunities.

To take action to improve profitability of outlets

Senior ManagementFor Strategic decisions on the

basis of performance/non-performance of a store. Inputs

on brand experience etc.

HR ManagersTo track performance of front-line staff and incentivize on the

basis of performance

Staff grooming and etiquette

improved by 34%

Ambience and Cleanliness levels

considerably improved. Rest

rooms well maintained

redquanta helped improve delivery performance by

23%

redquanta helped increase revenue

by 10%

Case Study #1Focus: Growth &

Profitability

Leading restaurant chain specializing in

rolls

Resultsredquanta helped the client increase their

revenue by 10%

Phase 1 - Identification Phase 2 - CorrectivePhase 3 - Continuous

Improvement

Average ticket size was low.

Started with 50% of their outlets 4 audits per month

each

Mystery Shopping process carried

out and shoppers provide feedback

across various sections

Reports shared with store

managers and staff. Incentives of front line staff linked to Sales and Customer

Service

Reports were initially sent to Senior

Management with analysis on revenue

leakages and opportunities for

growth

The efforts of new Promotions and discounts were validated and measured with

continuous audits

Ticket size per customer was

increase by over 25% directly

leading to topline growth of over

15%

3 weeks 6 weeks 12 weeks

Case Study #2A leading SPA and Saloon

chain wanted to plug revenue leakages and

improve upselling

Resultsredquanta helped the client increase their

revenue by 15%

The client’s audience is very niche and they wanted a pan-india

audit immediately to benchmark with global

service levels

The client is a leading car manufacturer in India. They wanted to audit their sales processes

They asked redquanta to do 120 audits in 10 days

The client was extremely satisfied with the analysis and

presentations submitted by our in-house team of experts. They have now requested us

to carry out audits on a regular basis for them

We mobilized a team of over 120 shoppers in 3 days across

various locations in the country. The audits were

completed within a week. The entire process was completed

in 10 days

“We are amazed with the level of energy in this

company (redquanta). The entire team showed an

incredible level of passion and their analysis was spot on!

Way to go guys.”-India head

Case Study #3A leading automobile

manufacturer wanted to benchmark their service levels and wanted the process to be

done in 10 days

Resultsredquanta was able to

deliver successfully in 10 days

Pankaj Guglani+91-9987226770pankajguglani@redquanta.com

Aishwarya Menon+91-9920398423aishwarya@redquanta.com