redington value journal - june 2016

Issue 01// June 2016

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RedCloud, a cloud services’ ag-gregation platform from Redington Value offers partners a marketplace for all workloads and technologies across verticals. The portal will provide single sign-in platform for all cloud services with a unifi ed billing, provisioning, automation and online payment option.

“The demand for public and private cloud solutions has been growing fast across the Middle East and Africa. From start-ups to larger corporations, most compa-nies are enabling cloud solutions in

an effort to reduce their capex and improve innovations. Adoptability is set to increase by over 20 per cent this year alone as more and more companies are getting onboard even as the industry moves towards implementing virtual infrastruc-ture and cloud-based solutions to provide performance, scalability and accessibility,” said Ramkumar Balakrishnan, President, Redington Value Distribution.

RedCloud will be able to facilitate existing and net new partners with a bouquet of cloud services catering

Fortinet, a high-performance cybersecurity solutions maker, has recently concluded its fi rst Middle East Partner Conference in Dubai, Sofi tel The Palm. The vendor used the summit to announce the win-ners of the top partner awards.

Fortinet’s Middle East Partner Conference awards recognised the

Software giant Oracle has intro-duced an all-new family of SPARC systems built on the revolutionary 32-core, 256-thread SPARC M7 mi-croprocessor. The systems feature security in Silicon for advanced intrusion protection and encryp-tion; SQL in Silicon that delivers unparalleled database effi ciency;

Continue on page 2

REDINGTON VALUE SURGES AHEAD WITH REDCLOUD

Fortinet honours top ‘channel partners and distributors’

Oracle and Redington Value promote SPARC M7

Ramkumar Balakrishnan, President – Redington Value

Oracle’s SPARC T7 and M7 systems and Oracle SuperCluster M7 are starting a new era in delivering secure computing.

Penel says Fortinet is in a leadership position across the Middle East. Continue on page 2 Continue on page 2

Redington Value scoops ‘Most Focused Distributor’ award at fi rst Fortinet Middle East partner summit

The systems design has advancements in memory protection

Redington value is a value added distributor for the following brands in parts of Middle East & Africa:

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to IaaS, PaaS and SaaS offerings via Microsoft, Amazon Web Services, Oracle, RedHat, EMC, DoubleTake, Barracuda, CheckPoint, TrendMi-cro, leading ISVs, Managed Service Providers, hosting companies and other vertical offerings such as UCaaS, DRaaS, VCaaS and more. The partners will be able to position cloud solutions and workloads in contrast to traditional infrastructure solutions. This will help them trans-form as they prepare for their cloud

outstanding achievements drawn

from the company’s distributors

and resellers across the region. The

two-day conference welcomed more

than 100 partners from across the

GCC and Levant.

The award winners included the following:

Partner of the Year: Gulf Busi-

ness Machines (Middle East except

Saudi) and Dynamic Systems (Saudi

Arabia)

Enterprise Partner of the Year:

Alpha Data (Gulf) and BMC (Saudi

Arabia)

Best Growth of the Year:

Emircom (UAE and Saudi), Zak

Solutions (North Gulf), Bahwan IT

LLC (South Gulf), Intertec Systems

(UAE)

Service Award: Security Matterz

SME Partner of the Year: Para-

mount Computer Systems

Most Focused Distributor:

Redington Gulf FZE

Enhanced Technologies

Partner of the Year: OFFTEC

Services Partner of the Year: Triple

C (North Gulf), DTS Solutions

(South Gulf), Security (Saudi

Arabia)

MSSP Partner of the Year:

Etisalat

and a record performance spanning enterprise, big data, and cloud applications.

According to the vendor the new SPARC M7 processor-based systems, including the Oracle SuperCluster M7 engineered system and SPARC T7 and M7 servers, are designed to seamlessly integrate with existing infrastructure and in-clude fully integrated virtualisation and management for cloud.

The company said all existing commercial and custom appli-cations will run on SPARC M7 systems unchanged with signifi cant improvements in security, effi cien-cy, and performance. In addition, SPARC M7 is an open platform that developers can utilise to create new software that takes advantage of Se-curity in Silicon and SQL in Silicon capabilities.

“Until now, no computing plat-form has been able to tackle security without signifi cantly impacting application performance and effi -ciency,” said John Fowler, Executive Vice President, Systems, Oracle. “Today Oracle is delivering break-through technology for memory intrusion protection and encryption, while accelerating in-memory ana-lytics, databases and Java. Oracle’s SPARC T7 and M7 systems and Oracle SuperCluster M7 are starting a new era in delivering secure com-

puting while increasing effi ciency.”Matthew Eastwood, Senior Vice

President, Enterprise Infrastructure and Data Centre Group, IDC. “Ora-cle’s core investments in SPARC M7 are delivering breakthrough capa-bilities for information security, da-tabase effi ciency, and performance that go beyond enterprise work-loads to big data and cloud. This is the most signifi cant advancement in SPARC microprocessor and systems design in the last decade.”

Oracle said the new SPARC M7 processor is the design centre of the new line of SPARC M7 systems that scale from 32 to 512 cores, 256 to 4,096 threads and up to 8 TB of memory. Oracle’s SPARC M7 chip is a 4.1 GHz 32-core/256-thread processor that addresses the most demanding workloads with a balanced high performance design across all factors of memory, IO, and scalability. In addition, Oracle has improved every other aspect of the design compared to previous generation designs resulting in in-creased single-thread performance and reduced latency.

The company added that its new SPARC M7 systems deliver out-standing security and performance as demonstrated by a new world record result for the SPECjEnter-prise2010 benchmark for database and Java.

Fortinet’s Middle East Partner

Conference provided the Fortinet

partner community with access to

key marketing and business strate-

gies, leadership, and information re-

garding specifi c customer solutions

designed to help partners succeed in

the marketplace. During the event,

partners were updated on Internal

Segmentation Firewalls (ISFW),

the Advanced Threat Protect (ATP)

framework, the Cyber Threat

Assessment Program (CTAP), as

well as the newly-expanded secure

wireless and broader secure access

solutions.

“Fortinet is in a leadership po-

sition across the Middle East, and

this would not have been possible

without the support of our partners,

as well as our consistent and grow-

ing commitment to the region,” said

Alain Penel, Regional Vice Presi-

dent, Middle East, Fortinet. “As a

company we have invested signifi -

cantly in local resources and, from a

global perspective, we’ve made big

investments into our solutions, our

channel, and our joint marketing

efforts. We are extremely proud to

have hosted our fi rst Middle East

partner conference this year - it

allowed us to better engage with our

partners, and set the stage for future

mutual business success.”

journey and enhance their ability to propose new related business solutions.

Redington Value is committed to their partners helping them trans-form to the cloud buzz and also en-able them in providing consulting, professional services and support. This will assist the partner in retain-ing their clientele, adopt recurring revenue streams, increase yield per customer and also derive predict-able revenue model. In the coming

time and unlike the conventional pitch towards IT solutions, partners will be able to interact and transact with the functional heads at clients, helping them with business agility & competitiveness, operational effi -ciencies, innovation and faster time to market on their products and services to their end customers.

Redington Value caters to the MEA markets and will be able to extend most of the cloud offerings across 27 markets in Middle East,

Turkey, Africa and CIS countries via their partner eco system. Redington is the early adopter of this model and will continue to on-board more cloud offerings in the months to come. The existing vendors and many new cloud vendors and partners are eager to mount their offerings on the RedCloud and get themselves recognized and subscribed in the quickest and most effective way.

Fortinet Partner Summit… Oracle and SPARC M7...

CLOUD

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ninth Channel Middle East Awards

held at the Conrad Hotel in Dubai.

The Channel Middle East Awards

mark the highlight of the year and

the pinnacle of achievement for IT

resellers, distributors and vendors

in the Middle East.

The award pays tribute to a

distributor that has excelled in

providing and delivering value-add-

ed services, that include solution de-

sign architecture, pre-sales consult-

ing, training, channel enablement

programmes, post-sales implemen-

tation and technical support, and

adding value at every stage of the IT

product life cycle.

The judging panel was impressed

with Redington Value Distribu-

tion’s continued leadership, market

knowledge, training and skills

development, partner enablement

programmes and understanding of

what value distribution demands.

The distributor has successfully developed specialisations and do-main expertise in various technolo-gy and market sectors across Middle East and Africa (MEA).

“Winning this award is a huge hounour for the entire team,” said Sajiv R. Pillai, Regional Sales Man-ager, Redington Value Distribution.

Pillai said the driving factor is the vision that everyone shares and that’s to see Redington Value Distribution succeed and reach new heights. “Our employees put in a huge amount of hard work into driving the business and when their efforts are recognised by indus-try experts, it makes us feel very proud,” Pillai added.

He said winning the award this year will motivate the entire value team to aim higher this year and beyond.

VAD Redington Value Distribution

was recently named the Value-Add-

ed Distributor of the Year at the

Redington Value shines atChannel Middle East AwardsRedington Value wins Value Added Distributor of the Year award.

Redington Value Distribution won in a hotly contested category

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An evening with Fortinet Partners at Redington Value Dubai Office – 2nd May 2016

Oracle – The New Era of Secure Private Cloud in Kuwait – 23rd May 2016

VMware VSP-VTSP Bootcamp in Dubai – 10th May 2016 VMware Forum with Mustafa Sultan in Oman – 25th May 2016

VMware Innovation Day in Jeddah, KSA – 25th May 2016

Dell Sonicwall User Group Forum with B Infosec in Bahrain - 5th May 2016

Red Hat Roundtable Conference in Riyadh, KSA - 10th May 2016

EMC VXRail Roundtable Conference in Riyadh, KSA – 18th May 2016

Oracle – The New Era of Secure Private Cloud in Bahrain – 27th April 2016

Oracle – The New Era of Secure Private Cloud in Oman – 25th April 2016 Trend Micro Partner Bootcamp in Riyadh, KSA – 26th May 2016

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Fortinet Partner Bootcamp in Uganda – 11th May 2016

Oracle End Customer event with Alta Computech in Ethiopia – 11th May 2016 Oracle Executive Dinner in Kenya – 3rd May 2016

Fortinet NextGen Security Seminar with Seven Seas in Dubai – 26th May 2016

VMware Management Automation Bootcamp in Oman – 23rd May 2016

Fortinet Partner Certification Training in Dubai – 8th to 12th May 2016

Malwarebytes and Redington Value Partnership Celebration in Dubai – 18th May 2016

Redington Value stand at Oracle Executive Summit in Kenya – 3rd May 2016 Redhat Partner training in Kenya – 10th May 2016

Fortinet Partner SYNC in Dubai – 3rd to 4th May 2016

Oracle - The New Era of Secure Private Cloud in Qatar – 26th May 2016

Fortinet Partner Bootcamp in Dubai – 25th to 26th May 2016

HP ArcSight Training in Dubai – 16th to 19th May 2016

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Regional distributor Redington

Value Distribution and storage solu-

tions vendor EMC have unveiled

the ELP reseller rebate scheme for

2016.

Under the rebate scheme, Red-

ington Value Distribution and EMC

is targeting channel partners with

the EMC Data Domain DD2200, a

deduplication appliance for backup

and archive data that is designed for

small to midrange data centres.

The rebate scheme according to

Redington Value Distribution, is

open to new and existing partners

not selling ELP products in 2014,

2015 and 2016.

According to Redington, the

DD2200 has been confi gured for

your small data centre or remote

offi ce, this bundle includes EMC

Data Domain Boost and EMC Data

Domain Replicator software. DD

Boost speeds backups up to 50% by

distributing parts of the deduplica-

tion process to the backup server

or application client. DD Replicator replicates data from remote loca-tions to a central site. Only deduped and compressed data travels over your network, which reduces the bandwidth needed by up to 99%.

New resellers will receive $300 for every entry level unit sold in Q2 2016 and an additional $100 for adding a Brocade switch.

For existing ELP partners they will get $300 for every entry level unit sold in Q2 2016:

Dharshana K, General Manag-er - VCG at Redington Value, said partners must sell a minimum of two ELP units in Q2 2016 in order to claim the rebate.

For example, said Dharshana K an existing ELP partner in Q2 2016 will for one ELP unit sold not be eligible for any rebate but if two units are

sold, the partner will get $600 and three units will see the partner receive a $900 rebate.

Dharshana K said how it works, backend rebate payments will be made quarterly together. In addition, he added that the backend rebate will be paid to a company, not to a person and for each unit sold the partner will receive USD 1000 back-end rebates.

According to Dharshana K, the SKUs eligible for rebate include DPS for Backup 1-10TB: 456-105-958 and DPS for Backup 10-50TB: 456-105-080. The minimum capacity order eligible for the rebate is 5TB and it includes Avamar, NetWorker, Data Protection Advisor, DP Search, CloudBoost, DD Boost for enterprise apps and protection for all consump-tion models, cloud-enabled.

Trend Micro, a maker of security software solutions has appointed Redington Gulf as the fi rst au-thorised training centre (ATC) to conduct certifi ed training courses here in the region.

Under the agreement, Redington Gulf trainers are now able to offer courses to industry professionals looking to be Trend Micro Certifi ed on Offi ce Scan, Deep Discovery, and Deep Security products.

Redington Gulf is already distrib-utor for Trend Micro in the Middle East, Africa, Turkey and CIS. With a market presence in more than 24 countries, supported by a distribu-tion network of more than 12,000 channel partners and over 16 stock points across the region, Redington Gulf is fi rmly positioned as a leading supply chain solutions provider in

Redington Gulf has a new state-of-the-art training facility in their new offi ce in Dubai, where majority of the training will be taking place. The company also has certifi ed trainers in other countries ensuring that Trend Micro certifi cation can be locally achieved.

Ramkumar Balakrishnan, president, Redington Gulf Value Distribution, said: “We are extreme-ly proud to be the fi rst Authorised Training Centre here in the region to be able to provide Trend Micro certifi cation. We have a new dedi-cated facility and our trainers are highly skilled.”

in MEA.“Working with Redington Gulf,

we are now able to offer our part-ners and end-users a more fl exible timeframe to be Trend Micro certi-fi ed. We are confi dent that industry professionals will quickly benefi t from this new channel initiative,” commented Ihab Moawad, VP Mediterranean, Middle East, Africa, Russia and CIS at Trend Micro.

Moawad added: “In Redington Gulf we have a trusted distributor who has all the right requisites to offer a robust training programme. We are always looking to encourage and support our channel partners to be able to sell and service Trend Micro’s security suite to their customers in the best possible way and in the process increase their revenue stream.”

EMC unveils ELP resellerrebate for Africa

Redington Value drives Veeam Availibity Suite Promotion

Redington Value targets EMC Channel Partner with DD2200

Customers and channel ecosystem to signifi cantly benefi t from new training and certifi cation initiative

Distributor rewards regional partners

The DD2200 has been configured for your small data centre or remote office.

In Redington Gulf, Trend has a trusted distributor who has all the right requisites to offer robust training programmes, says Moawad.

Regional distributor Redington Value Distribution and backup solutions vendor have launched the Veeam Availability Suite promo for resellers in the Middle East and Africa (MEA).

Under the scheme, resellers that accelerate and drive deals will be rewarded for implementing trials of Veeam Availability Suite. The promotion started from 1st January, 2016 and runs through to 30th June, 2016.

Trend Micro appoints Redington Gulf as authorised training centre

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Networking giant Cisco has teamed up with regional VAD Redington Value Distribution to develop its partner ecosystem as part of the vendor’s wider partner-led initiatives in the Africa .

Under the plan Redington Value Distribution in conjunction with Cisco developing Partner Plus Prestige, Part-ner Plus Aspire, Long-Tail and Reseller tiers for its channel partners by clearly segmenting each tier and the benefi ts partners stand to gain.

For Partner Plus Prestige, the highest tier, partners develop adaptable skills guaranteeing them the quickest ROI.

Redington Value Distribution is

offerings Prestige partners a range of benefi ts including business and sales support, business plan and technical presentation coaching, architecture and technical training, ready to use pre-sales support, end user PoC sup-port on security, UC and data centre, co-funding/incentives for ATP focus partners and smart services training and auto quoting notifi cations.

In addition, Redington together with Cisco will offer logistics and commer-cial support, marketing and demand generation, quarterly commercial focus end user telemarketing on behalf of Prestige partners, joint marketing cam-

paigns and end user events, monthly

third party SMS campaign to user data

base for run rate business, mentor-

ing of partners marketing teams on

marketing best practices, rewards and

incentives for repeated business and

service catalogues benefi ts.

Partner Plus Aspire will get business

and sales support, Select Status “made

easy”- certifi cation and re-certifi cation

aids, business and sales proposal train-

ing to convert leads to commit easily,

dCloud demonstrations and training

on UC and security, monthly BOM

building and technical classes to insure

budget friendly and scalable proposals,

incentives and programs to motivate

and accelerate sales circles, commer-

cial and logistics assistance to aid ease

of doing business and marketing and

demand generation

In addition, partners under this tier

will receive quarterly AP focus end user

telemarketing, online marketing collat-

erals on Cisco campaigns and events,

monthly third party SMS campaign to

user data base and service catalogue

benefi ts.

For Long-Tail Partner status, Red-

ington Value and Cisco will offer busi-

ness and sales support, recruitment

events, web and in-class trainings on

lead management, on boarding en-

ablement-select assist, channel benefi t

and brand protection briefi ngs ready

to use pre-sales support, smart net

training, spiffs on service sales, logistic

and commercial support, local stocking

support marketing and demand

generation and marketing orientation,

training and support.

In addition Long-Tail partner will

also get rewards and incentives for

repeated business joint roadshows,

webinars and email campaigns on

behalf of partners and access to service

catalogue benefi ts.

For new Resellers, the onboarding

process is a quick and easy seven days

and eight step starter kit process.

The distributor works to welcome

new resellers warmly to Cisco and

Redington family with a promise of a

sustainable and rewarding relation-

ship.

Avaya introduces its concept of Digital Transformation-as-a-Service – SmartDXaaS – to emerging mar-kets, with the company highlighting its range of cloud-based solutions and professional services, designed to help organisations achieve their digital transformation objectives more easily and cost-effectively, at the annual Avaya Technology Forum held in Dubai recently.

The fl agship technology event, the

latest round in a series that will move on to Ireland and the US, will also see Avaya host a complete “Smart City” ecosystem in Dubai, with re-al-world demonstrations from public and private-sector organisations.

While enterprise CEOs are increasingly placing digital trans-formation at the centre of their corporate strategies, organisations need trusted partners that can help them navigate today’s uncertain environments, while preparing for the challenges of tomorrow. Accord-ing to IDC, by 2018 70% of silo-ed digital transformation initiatives will fail due to insuffi cient collaboration, integration, sourcing or project management, while by 2020 more than 30% of existing IT vendors will not survive in their current forms, requiring customers to realign their preferred vendor relationships.

Cisco moves to develop Africa Partners

Avaya introduces Smart SmartDXaaS

Redington Value helps vendor onboard Prestige,Aspire and Long-Tail Partners

New service offerings designed to enable businesses with digital transformation

Abou-Ltaif says Avaya’s transition to a software and services company enables it to help organisations achieve their own digital transformation goals.

Redington Value was recently

recognised by VMware at the vendor’s

Partner Innovation Awards during

the Partner Leadership Summit held

in the US.

Redington Value won the ‘Emerg-

ing Markets Distributor Partner of

the Year - Regional’ and ‘Emerging

Markets Distributor Partner of the

Year - Global’ award.

Every year, VMware recognises its

partners for demonstrating excel-

lence and achievements throughout

the year with the Partner Innovation

Awards. The awards were designed

to highlight the efforts of all partner

types in relation to growth, sales, net

new customers and marketing.

“It is a great honour to be rec-

ognised by VMware at a global stage,

especially at a time when the industry

is going through massive transforma-

tion and VMware being right up there

on the innovation curve. Redington

Value will continue to focus and

invest in the new and transformation-

al technologies and intensify efforts

in areas like network virtualisation,

SDDC and hyper converged infra-

structure,” said Ramkumar Balakrish-

nan, president at Redington Value.

Redington wins at VMware’s Partner Innovation AwardsRecognised for growth, sales, net new customers

Ramkumar Balakrishnan, president, Redington Value (second from right) and Sayantan Dev, VP, VCG, Redington Value received the two awards.