NEW LEADS PER DAY.2,000+

OBJECTIVE

Generate Leads to help Rediff.com build a database of potential customers for its newly launched deals offering.

Affinity was required to attract web users to avail of such deals by providing their email & city details on a specially designed landing page.

OUR APPROACH

BRAND

RESULTS

Rediff.com is one of the premier online providers of news, information, communication, entertainment, and shopping services to Indians worldwide.

Rediff.com advertised with Affinity’s Innovative Pay-Per-Click (PPC) Network to promote its newly launched deals website offering discounts on dining & lifestyle.

Affinity’s Innovative Pay-Per-Click (PPC) Network delivered

C A S E S T U D Y affinity.com

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We ran a combination of Geo, Category and Keyword targeted Pay-Per-Click (PPC) campaigns with multiple text ad versions on a Cost-Per-Action (CPA) basis

These campaigns were contextually targeted at web users (across cities in India) browsing or searching online content related to dining & lifestyle across Affinity’s Publisher Network

Traffic sources included Local Search, Toolbars, and In-Text

Campaigns were targeted to an extensive list of 6000+ keywords related to various deals available at Rediff.com

Day Parting was extensively used. Ads would only be served during the identified high activity/traffic hours of the day in India to maintain high conversion rates

All the campaign parameters (Keywords, Categories, PPC Bids, Traffic Sources, etc.) were constantly optimized by Affinity’s dedicated Account Managers to achieve the campaign objectives