redes sociales corporativas
TRANSCRIPT
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– Your Digital Strategy Partner – www.incipy.com – 1
Mireia Ranera @mranera
#adigitalTalento
Redes Sociales Corporativas
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EMPRESA Entorno Digital
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– Your Digital Strategy Partner – www.incipy.com –
Cliente Digital
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– Your Digital Strategy Partner – www.incipy.com –
Candidato Digital
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– Your Digital Strategy Partner – www.incipy.com –
Empleado Digital
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– Your Digital Strategy Partner – www.incipy.com –
Valores Velocidad
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Your Digital Strategy Partner – www.incipy.com – 902 550 020 p.. 7
externa interna
la realidad...
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Your Digital Strategy Partner – www.incipy.com – 902 550 020 p.. 8 “ El modelo de gestión actual
hace a las organizaciones incompetentes
Gary Hamel
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– Your Digital Strategy Partner – www.incipy.com –
Innovadoras Transparentes Conectadas
¿Cómo serán las empresas ?
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– Your Digital Strategy Partner – www.incipy.com –
Redes Externas Redes Internas
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– Your Digital Strategy Partner – www.incipy.com –
Red Social Corporativa
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WHY Beneficios
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– Your Digital Strategy Partner – www.incipy.com –
Relación y Colaboración
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– Your Digital Strategy Partner – www.incipy.com –
Conocimiento Experiencia
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– Your Digital Strategy Partner – www.incipy.com –
Compromiso Orgullo
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– Your Digital Strategy Partner – www.incipy.com –
de comunicar…
…a conversar
…a interactuar
…contenido de valor
Comunicación Coordinación
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– Your Digital Strategy Partner – www.incipy.com –
Talento interno
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– Your Digital Strategy Partner – www.incipy.com –
Productividad
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CÓMO Know how
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Your Digital Strategy Partner – www.incipy.com – 902 550 020 p.. 20 “ Un reto no tecnológico, pero la tecnología importa
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Your Digital Strategy Partner – www.incipy.com – 902 550 020 p.. 21 “ Un reto de adopción de cultura de trabajo colaborativo
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– Your Digital Strategy Partner – www.incipy.com –
Estrategia Metodología
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– Your Digital Strategy Partner – www.incipy.com –
Cómo comunicar involucrar informar
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– Your Digital Strategy Partner – www.incipy.com –
Impulsar Dinamizar
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– Your Digital Strategy Partner – www.incipy.com –
Medir
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CASOS Algunos ejemplos
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Your Digital Strategy Partner – www.incipy.com – 902 550 020 p.. 27
COFFEE
Ámbito Internacional
Liderado por: RRHH y Comunicación Interna
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Your Digital Strategy Partner – www.incipy.com – 902 550 020 p.. 28
ENERGÍA COMPARTIDA
Ámbito Internacional
Liderado por: Comunicación Interna
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Your Digital Strategy Partner – www.incipy.com – 902 550 020 p.. 29
PRICED PEOPLE
Ámbito internacional
Liderado por: CEO área Global Services
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Your Digital Strategy Partner – www.incipy.com – 902 550 020 p.. 30
RED SEAT
Ámbito internacional
Liderado por: Digital Marketing & Communication
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– Your Digital Strategy Partner – www.incipy.com –
CONECTA
Ámbito Nacional (España)
Liderado por: IT
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Your Digital Strategy Partner – www.incipy.com – 902 550 020 p.. 32
No pretendamos que las cosas cambien si siempre hacemos lo mismo … la verdadera crisis es la crisis de la incompetencia”
Albert Einstein
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Mireia Ranera Directora HR 2.0 Íncipy @mranera www.incipy.com
Blogs mujeresconsejeras.com
“Líderes Digitales” en expansion.com
GRACIAS