Sunny Matani

MKTG 335

Morris

*Reddit

*Front Page of The Internet

*Reddit is infamously known as the front page of the internet.

*Completely user based.

*Appeals to any type of user.

*Subreddits

*History

*Founded in June 2005

*Steve Huffman and Alexis Ohanian

*Averages 112 million monthly unique views, almost 5.46 billion overall average views (as of February 2014)

*Number of subreddits with over 100 subs = 7,465

*2.89 million redditors

*Opportunities/Threats

*Reddit doesn’t have an immediate threat due to the uniqueness of the platform.

*4chan

*Stumble Upon

*Oppertunities

*Matketing

*Smart consumer

*Must market very carefully

*KPI’s

*Tips & Cautions

*Every community has it’s odd balls

*Tags to look out for

*NSFW (Not Safe for Work)

*Others which don’t need to be discussed.

*Cool Infographic

*Businesses using Reddit?

*Many businesses are on Reddit, but it’s not them using it. It’s the users creating a subreddit about them.

*Ex. Microsoft, Apple, Marvel

*How to use Reddit to Market?

*Userbase is predominantly intelligent.

*Educated users who care about what they are being sold.

*Community Reviews that are to be trusted.

*Marketing would need to be executed intelligently.

*Questions?