COMPANY CREDENTIAL 2013 – Semester 2

Indonesia’s Digital Landscape

Ind

one

sia

’s d

igita

l sta

ts

45 millions Internet users in 2011

76 millions Internet users in 2015

7% 9% 11% 13% 18%

22%

2006 2007 2008 2009 2010 2011

Internet users growth

1.5 hours Internet per day 52%

people reading others’ comments on socmed

before buying products

47% 13%

visit the brand’s website

buy the brand’s product

After connecting with the brand through social media…

83% online Indonesians

use social media

Dig

ital m

ark

etin

g s

hift

* Omnibeat.com

Are your brand ready for the era in which social media marketing will matter more and more? Big brands have shifted their traditional marketing to social media. Delegating your social media marketing to a fresh graduate staff, or even an intern, will not bring you results. Outsourcing it to professionals will bring you justified ROI.

Red Tree Overview

Red

Tre

e o

verv

iew

We are an online marketing and consulting agency that offers variety of digital services. We aim to become a leading digital media buying agency in Indonesia by offering clear and efficient solutions for your brand[s] to really be known in the digital channels and have a real impact on your target audience.

Our

se

rvic

es

Facebook Marketing | media placement, community management

Search Marketing | search engine marketing & optimization

YouTube Marketing | media placement

Twitter Marketing | media placement, community management

Yahoo! Marketing | media placement

and more…

Our

clie

nts

We’ve worked with many prominent multinational and national brands, ranging across different industries.

and many more…

Suc

ce

ss s

tory

- 1

During May 2011 until March 2012, we helped Axe gain

1,6 million Facebook fans through the use of various ads placement

May-September 2011

+1,000,000 fans

January-March 2012

+600,000 fans

Suc

ce

ss s

tory

- 1

For this achievement, AXE Facebook Page was acknowledged

as the 5th fastest moving global brands by Mashable.com

AXE ID grew 28 times from 2011 to 2012

with 1.6M total fans and still growing

The engagement rate of AXE’s FB Page has also increased significantly

Suc

ce

ss s

tory

- 2

We are helping Strepsils gain 100,000 FB followers and 10,000 Twitter fans during a period of 6 months.

Weare helping Veet gain 500,000 FB followers, 30,000 Twitter fans, and write useful articles for Veet’s website.

We are helping Durex gain 500,000 FB fans for a period of 6 months.

Reckitt Benckiser is a major producer of health, hygiene and home products, with many prominent bands under their name. We work closely with Reckitt Benckiser’s brand managers to help amplifying their online community building effort.

Why

wo

rk w

ith u

s? Because these are the advantages that you will get:

We guarantee your investment. You will get what you pay for!

We are extremely cost effective and offer the cheapest placement.

We offer flexible placement schemes:

Cost per thousand impression

Cost per click

Cost per acquisition

Cost per interaction

| CPM

| CPC

| CPA

| CPI

We offer legitimate and valid results with clear reporting.

The bottom line is… we deliver!

Co

stin

g s

che

me

s This cost is based on every 1,000 impressions or appearances of your ads. This scheme is good for pursuing awareness of your brand or campaigns.

CPM [Cost per thousand impressions]

With this scheme, you will be charged only for each audience who click on your ad. This scheme is good for driving traffic to your website, microsite or Facebook page.

CPC [Cost per Click]

This cost is based on every audience who not only click the ads, but further, like your Facebook page and become a fan. Not every audience who click your ad will become fan. And it is us who will take the risk of making sure that you will pay only for what you get.

CPA [Cost per Acquisition]

Co

stin

g s

che

me

s

Our newest costing scheme is the CPI or cost per interaction. With this scheme, you will be charged on every interaction an audience/fan make with your page, or page content. For instance, every time someone like your page, like your page’s status update, comment and share your post, a CPI is activated. The CPI is the lowest cost per unit compared to other schemes. This scheme is best to amplify your engagement rate.

CPI [Cost per interactions]

Our Facebook Service

Fac

eb

oo

k in

Ind

one

sia

47,165,080

Indonesians are on Facebook

Male 59%

Female

41%

11% 15%

42% 21%

6% 2% 2%

1%

13-15

16-17

18-24

25-34

35-44

45-54

55-64

65-100

Indonesia ranks 4th for number of FB users after US, India & Brazil. Indonesians are very active on Facebook and use it as the hub for their digital activities. 93% of Indonesians Facebook users access their account at least once a month, compared to 27% for global users.

Va

lue

of F

ac

eb

oo

k fa

ns

28% more likely than non-fans to continue using the brand

41% more likely than non-fans to recommend a fanned product to their friends

81% of them feel connection with a brand they engage with on FB, versus 39% of non-fans who said the same

87% of them say the felt warmth, gratitude and happiness towards a brand, versus 49% of non-fans

fans also spend an additional $71.84 on products compared to those who are not fans

$

* SYNCAPSE; June 2011

Why

rea

ch

ma

tters

Impressions create value 99% of sales generated from online branding campaigns were from people that saw ads – proof that it is the delivery of the marketing message to the right consumer that creates real value for brand advertisers.

Reach drives revenue for online brand marketers Studies demonstrated that campaigns that maximized reach had on average a 70% higher return-on-investment.

Finding the right message frequency is key Studies revealed that for online brand campaigns, if we reallocated high frequency impressions to people seeing too few impressions, you would see a 40% increase in ROI with the same budget.

* A study by Facebook and Datalogix

Targeting by demographic and interests

Fac

eb

oo

k a

ds

targ

etin

g

Targeting by gadgets/OS

One of the biggest advantages of Facebook advertising is its ability to super-target its ads. You can tailor your ads to each segment that you target, based on demographic, gadgets and interest profile. With Facebook, you can combine super-targeting and viral ability.

Fac

eb

oo

k a

ds

form

ats

Page Like Ad

Sponsored Stories Sponsored Stories for Mobile Event Ad

Sponsored Posts [Apps]

Sponsored Posts [Photo]

Sponsored Posts [Video]

Sponsored Posts [Event]

Sponsored Posts [Promo]

Whether it’s for increasing fans, increasing awareness, promoting specific posts, events or programs, Facebook offers many different advertising formats that will suit your needs.

Fac

eb

oo

k a

dm

inis

tra

tion We also offer Facebook community management service,

where we will handle and manage your Facebook page, create engaging content and interacting with your fans.

Product knowledge | First respond to questions & complaints | Greetings Related info | Polling | Simple quiz | Useful links | Discount & program info

Our Twitter Service

Twitt

er s

tatis

tics

Indonesians on Twitter

Male 47%

Female

53%

74%

15%

6%

6%

15-25

26-35

36-45

46+

500 millions global Twitter users

19 millions

10.6 billions tweets worldwide 50%

2,4% are from Jakarta

[#1 globally]

online Indonesians say they share “everything” online

[global average: 24%]

Twitter demographic based on algorithm by beevolve

[Twitter users rarely disclose their demographic profile]

Me

me

twe

et b

uzze

rs Rather than using celebrity buzzers and/or influencers,

we build a network of meme tweet buzzers to help promote your brand on Twitter…

Your Brand

Buzzer

Buzzer

Buzzer

Buzzer

Celebrity buzzers are real life persons who have acquired large number of fans on Twitter and offer pay-per-tweet service. Their followers are varied and rarely segmented.

We created a network of Twitter accounts, each with different theme and topic, and thus each account accumulating different segment of audience. We then use them to promote your brand. We offer cost-per-follower and cost-per-tweet. You will pay only for what you get.

Our

buz

zers

ne

two

rk

@ZonaCewek 221.000 followers

@Ketawa_Bersama 97.000 followers

@KamarCowo 187.000 followers

@DapurTips 50.000 followers

@InfoBolaku 121.000 followers

@FaktaPriaDewasa 204.000 followers

@SyairGombal 102.000 followers

@CitraPerempuan 124.000 followers

Some examples of meme tweet buzzers under our network:

4,000,000 followers In total, we have more than

Twitt

er a

dm

inis

tra

tion

We also offer Twitter community management service, where we will handle and manage your Twitter account, create engaging content and interacting with your followers.

Product knowledge | First respond to questions & complaints | Greetings Related info | Polling | Simple quiz | Useful links | Discount & program info

Our Search Marketing Services

Sea

rch

ma

rke

ting

Search marketing

is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts [to the search engine service].

It encompasses:

Search Engine Optimization Earning traffic through unpaid or free listings

Search Engine Marketing Buying traffic through paid search listings

Sea

rch

ma

rke

ting

Search Engine Marketing SEM focuses on purchasing ads which will appear on the result pages of search engines such as Google. These ads are placed based upon the bid that we put for them against the competition. Our SEA service scheme is pay-per-click. You pay only for each click that your ad gets.

Search Engine Optimization SEO is the activity of ensuring a website can be found among search engines top results for words and phrases relevant to what the site is offering. Basically, it’s like a quality control for websites. Our SEO service is subscription-based, where we will manage your site for one year to ensure it will get high page-rank.

Go

og

le s

tatis

tics 45.5%

people can’t tell the difference between organic & paid result

40% clicks taken by the top three

ad spots on search result page

80% global Internet users reached

by Google Display campaigns

155% chance of likeliness for consumers

who are exposed to display ads to search for brand specific terms

Text Ads Image Ads Mobile Ads Video Ads Our Display Network lets you place ads on a variety of popular sites, blogs and other sites across the internet to reach more potential customers. G

oo

gle

dis

pla

y ne

two

rk

Google Display Network is a large group of websites and other channels such as email programs and blogs who have partnered with Google to display their ads. The network has:

1.5 billions page views

20 millions unique visitors

700 millions ad impressions

81% reach in Indonesia

Go

og

le d

isp

lay

netw

ork

Google Display Network is also categorized into different “verticals” that you can choose to promote your custom message to a specific kind of audience:

NEWS TRAVEL FEMALE FINANCE MALE

and more…

§  Capture audience around search keywords §  Capture audience across topic categories §  Capture audience on spesifics sites §  Recapture audience who previously visited your sites

Four targeting options for your brand:

Our YouTube Service

Yo

uTub

e s

tatis

tics 1 billion

unique user visit per month

4 billions hours of video are watched

per month

52%

80%

recalled watching video ads online

in the past 30 days

72 hours of video are uploaded

per minute

53 countries have localized

YouTube service

consumers say that watching product videos

makes them more confident in online purchase decisions

46%

took some action after

watching the video ad

26%

looked for more information about

the subject presented in

the video

22%

visited the website

named in the video ad

12%

purchased the specific

product featured in the video ad

Bene

fits

of v

ide

o a

ds

Video ads are as effective as TV in building awareness of your business.

And they get results – like an average 20% increase in traffic to your website.

Ignite your brand or business using the emotion, power and sheer fun of video. Marketing on YouTube turns viewers into fans, and fans into

new customers – delivering you real success day by day.

Other benefits of online video ads:

Stand out from the competition

Create interactivity and user interest

Rank well in search engines

Let others advertise for you

Instruct and educate your audience

Yo

uTub

e a

ds

form

ats

Display [banners]

Display ads run across all areas of the site except the Homepage. They appear to the right of the feature video and above the video suggestion list.

Overlay in-video

Overlay in-video ads are transparent overlay ads that appear on the lower portion of your video.

TrueView

TrueView ads are skippable video ads that are inserted before, during of after the main video.

Non-skippable in-stream

Non-skippable in-stream ads are video ads that can be inserted before, during, or after main video and must be watched before the video selected can be viewed.

Mo

re a

bo

ut tr

uevi

ew

In-search In-slate In-search In-display

In-stream ads play like a TV-style ad before or during another video from a YouTube partner. Viewers see 5 seconds of your video and then can keep watching or skip it. You pay if they watch for at least 30 seconds or to the end of the video [whichever is less].

In-slate ads show before YouTube partner videos that are 10 minutes or longer. Viewers choose to watch one of three ads or see regular commercial breaks during their video instead. You pay only when viewers choose to watch your video.

In-search ads appear above or to the right of regular result on the search result page. You pay only when a viewer chooses to watch your video.

In-display ads appear alongside other YouTube videos, or on websites on the Google Display Network that match your target audience. You pay only when a viewer chooses to watch your video.

Our Yahoo! Service

Ya

hoo

! sta

tistic

s

people reached daily by Yahoo! Indonesia front page than the largest newspaper in Indonesia, with

less cost

More people visit Yahoo! Indonesia

in one month than the total number

of Bali tourists in four years.

3x

80%

Bene

fits

of Y

aho

o! a

ds Display advertising can increase your online presence, increase brand

awareness, drive leads, promote new products and increase reach and frequency beyond search campaigns.

Whether your budget is big or conservative, we can help you meet brand awareness and performance goals by promoting your business across Yahoo! Network

Yahoo! Finance

Yahoo! Mail

Yahoo! News

Yahoo! Sports

plus partner sites dedicated to a variety of business niches

The Yahoo! Network has some of the most-viewed web pages across any advertising network.

Ya

hoo

! ad

s fo

rma

ts Homepage

The homepage is where everything starts. Here, you will get exclusive ad position with huge potential impressions. Yahoo! Indonesia has 4 millions daily unique visitors with 5.7 millions daily page views. This is twice the number of Detik.com.

Rich Gutter

Rich gutter ad sits flush to the left and right of the page content, inline with the top of the page. Its unusual placement will also draw users attention.

A full background ad on Yahoo! Mail login page. This ad will bring enormous impressions.

Jumbo Mail Login

Page Tear

An out-of-banner and high impact ad that “floats” in the page corner and effectively draws users attention.

Mobile Display

Yahoo! ads are also available for mobile platform.

Our Additional Services

Ad

vert

isin

g re

po

rts Basic reporting

For each type of ads, we will provide a default yet detailed report on basic parameters such as: conversion rate, click through rate, number of clicks and impressions, reach and connection, summary of ads performance and suggestions for future actions or improvements.

Advanced reporting If you need an even more detailed reporting, we also offer advanced reporting that will analyze parameters such as: competitor analysis, content engagement, key influencers, engagement rate, response rate, page score, page comparison, and many more…

Soc

me

d a

dm

inis

tra

tion We offer several social media community building and

management services, such as:

Writing creative articles for your social media platforms, such as on Facebook, Twitter and blog

Creating and maintaining new content ideas on a regular basis

Managing the daily conversation and engagement between your brand and your audience

Updating weekly and monthly report

This is a very customizable service. Talk to us to see how we can best fulfill your community building and management needs.

Engaging your target market through online media has now become the absolute necessity for almost every business.

But brands in social media will be vulnerably exposed.

Let us help you to amplify your best side to your target audience through the proper management of social media marketing.

Call us now…

Red Tree Asia Jl. Panglima Polim 4 No. 131

Jakarta Selatan - 12160

[p] +62 21 7222089

contact@redtreeasia.com www.redtreeasia.com