THE RED FLAG CAMPAIGN AT VIRGINIA TECH2014 CAMPUS PARTNER REPORT

OUR RED FLAG TEAM

Gender Based Violence Prevention Coordinator

Selected Two (2) Undergraduate Student Interns for Fall 2014 Audrey (Sophomore)

Social Media and other passive programming

Michaelanne (Senior)

Outreach for Photo Project and other educational efforts

SAVES (Sexual Assault and Violence Education by Students) Heavily trained peer educators assist with outreach and photo project

presentations

RFC volunteers (new) Students with low level training who assist with outreach

CAMPAIGN STRUCTURE

Promotion beginning September 15th

Participation opportunities beginning September 22nd (Photo Project)

Passive programming ramp up beginning October 1st (#Healthyrelationships, poster displays)

Active programming ramp up beginning October 13th (Tabling and activities)

Red Flag Week recognized October 20th-24th

Wear Red Day recognized October 22nd

CAMPAIGN COMPONENTS: VOLUNTEER ENGAGEMENT (NEW)

Volunteers: an experiment In response to the need for person power

and student interest in being actively involved as “volunteers” for RFC

Expressed interest by signing up at other events = 100+

Confirmed interest by enrolling in mailing group = ~90

Invested by participating in bystander intervention training on relationship violence (M.V.P. program)= 8

Actively supported outreach = 7

Historically: Red Flag has been an effort jointly undertaken by SAVES trained students, Women’s Center staff, trained interns, and highly invested members of other feminist organizations on campus

Growth Plan: Invest effort into recruiting currently non-engaged students to buy in with minimal commitments. In exchange for only expressed commitment, provide basic intervention and peer education skills to empower population of volunteers, as well as to hopefully increase our reach (educational and awareness) and capacity (awareness) by increasing our available person power

PASSIVE CAMPAIGN COMPONENTS

Red Flag Poster distribution On and Off campus- all athletic locker rooms, many departments and

campus partners

Increased community outreach efforts lead to 18+ near campus businesses displaying poster &/or information

Local Coffee shop Sleeves

3 local coffee shops distributed approximately 1, 500 “Say Something” coffee sleeves with Red Flag @ VT social media and web info. prior to and during Red Flag Week

Red Flag Campaign at VT Facebook page 250+ likes by end of October (active since August 27th)

Largest “post” engagement = 2,900

Most popular posts were shared articles with calls to action, articles on relationship violence in media, large group Photo Project posts

Fans 85% women

**area for growth is reaching men with passive and active programming

PASSIVE CAMPAIGN COMPONENTS: ADVERTISING

Table Cards in campus dining locations Facebook!

PASSIVE CAMPAIGN COMPONENTS: STUDENT NEWS

ACTIVE CAMPAIGN COMPONENTS

Red Flag Photo Project Group photos and short (15 minute)

presentations on RFC and relationship violence (See Prezi here)

Reached 29 organizations, offices, departments,

Estimate at least 1,100 participants in Photo Project

Primarily student organizations

Large participation from Panhellenic groups

**area for improvement in reaching predominantly male organizations and multicultural groups on campus

ACTIVE CAMPAIGN COMPONENTS

#HealthyRelationships Contest Promoting positive components of

relationships via social media contest entries via Twitter and Instagram

Entries include a photo and description of healthy relationship characteristics

@VT_WC

@womenscentervt

Prizes include gift certificates to local businesses for a “date night”

ACTIVE CAMPAIGN COMPONENTS

Information tables on campus SAVES began tabling early- Gobblerfest

(activity fair) in September

Recruit interest in participating, recruit volunteers

Tabled outside popular dining locations and on the central green space (Drill field) on campus 3 days leading up to and during Red Flag Week

Promote the campaign and message

Provide information to wide audience

Offer interactive opportunities to support campaign

“Red Flags and Healthy Signs” activity

ACTIVE CAMPAIGN COMPONENTS: GIVING BACK (NEW)

Percentage night fundraiser to benefit local community agency: Women’s Resource Center of the New River Valley Raised $132 to benefit WRC

**area for improvement is gaining commitment and buy in from organizations and campus groups to support – most contributions were made by Moe’s patrons who did not come to the establishment intending to support

THANKS!!

Sorry we are not able to attend!

NEW VT RFC Contact: Katie Mey

Gender Based Violence Prevention Coordinator

Katie2@vt.edu or 540. 231.7806