red bull marketing pitch
TRANSCRIPT
Red Bull Marketing Pitch
Presentation Agenda
• Overview
• Communication
• Viewing Party
• Budget
• Promotion / Sponsor Benefits
Overview
• March Madness viewing party• Dates: March 17th or 18th
• Time: TBD
• Audience• University of Arizona Student Body
• Faculty & Alumni
Target Market
• Student Body• Average ZonaZoo attendance is 3,000
• Overall ZonaZoo members upwards of 11,000
• 40,000 Students Campus Wide
• Student ID ( student plus 1)
• Faculty• Faculty ID ( faculty plus 4)
• Alumni• Email alumni pass
• Alumni Pass ( alumni plus 4 )
Communication
• Initial Email blasts to entire student body and Faculty• Three weeks before event
• Monday before will have specific time and date
• ZonaZoo Facebook, and Twitter• Facebook- 34,447 likes, create event
• Over 36,000 followers
• Chalk on sidewalks
• Email Alumni
Viewing Party• Gates will open one hour prior to
games tip-off• First 2000 people through the gates will
receive a Arizona Wildcats and Red Bull Lanyard
• Everyone who enters will receive a limited edition “Bear Down” numbered Arizona Wildcats Red Bull 20 oz. can
• 1st Television timeout-• Shoot 25 T-Shirts via cannon
• 2nd Television timeout-• Small raffle 10 food gift cards worth $10
each
• 3rd Television timeout-• 5 participants at each end of the court
playing a game of lightning (knockout)
• 2 winners each receive $25 bookstore gift cards
Viewing Party
• 4th Television Timeout• Shoot 25 T-shirts via Cannon
• Halftime-• Shoot 50 T-shirts via Cannon
• Red Bull Free Throw Challenge
• 5th Television Timeout• Shoot 25 T-shirts via Cannon
• 6th Television Timeout• Raffle prize: 32 inch TV, two ZonaZoo
2016-17 passes
• 7th Television Timeout• Raffle prize: 32 inch TV, two ZonaZoo
2016-17 passes
Viewing Party
• 8th Television Timeout• Two ZonaZoo 2016-17 passes
• Shoot 40 T-shirts via Cannon
• Final Television Timeout• Shoot 25 T-shirts via Cannon
• Large Raffle #1• Red Bull Entertainment Bundle ( 50 inch TV, and PS4
with Red Bull Skin)
• Large Raffle #2• University of Arizona Entertainment Bundle ( 50
inch TV, and PS4 with Arizona Skin, along with 2 24 packs of Red Bull
BudgetBudget
Initial Budget $10,000
ExpensesLanyards -2082T-Shirts -1550CO2 tanks -120Food Giftcards -100Bookstore Giftcards -50Food Giftcards -90Gift Basket -30032 inch TV's -400ZonaZoo Passes -90050 inch TV's -1000Red Bull PS4 -500Arizona PS4 -500
Budget Leftover $2,858
Budget
• Left over budget will go Jimmy John’s and Pizza Hut to decrease food prices for attendees.
• If for an unforeseen reason, a winner of a ZonaZoo pass does not want the pass, that pass will turn into money on that students CatCard.
Promotion / Sponsor Benefits
• Allows Red Bull to reach their target market• T-shirts, lanyards, and Red Bull cans with
the Red Bull brand allow for great exposure
• Red Bull Inflatables
• Red Bull Booths
Promotion / Sponsor Benefits
• Red Bull brand represented by a famous UofA Alumnus• Rob Gronkowski, Mike Bibby, or
other famous UofA alum
• Contacted through Alum/Donor Relations
• Red Bull App
Thank You
Zack Moffett
Floyd Beard
Logan Burns
Kyle Coryell