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Page 1: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines
Page 2: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

Red Bull Air Race World Championship

The Red Bull Air Race World Championship features the world’s best race pilots in a motorsports competition that combines speed, precision and skill.

Using the fastest, most agile and lightweight racing planes, pilots navigate a low-level aerial track made up of air-filled pylons, flying at speeds reaching 370 km/h (230 mph) while withstanding forces of up to 12G.

Touching down in eight cities worldwide in 2010, each Red Bull Air Race is unique. From the heart of the city to the open countryside, over land or water, spectacular backdrops and jaw-dropping action guarantee that spectators experience one of the most innovative and exciting new sports around today.

INTRODUCTION

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Page 3: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

broadcasted in over 180 countries*

over 400 million media recipients*

530.000 on-site spectators - average per race

€ 108 million TV media platform value*

official World Championship supervised by the FAI (Fédération Aéronautique Internationale)

extensive Above- and Below-the-line campaigns promoting each race - average net media spending of € 700.000

FACTS AND FIGURES

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evaluated by the independent media research institute

IFM International Media Research

*based on 19 key markets in the year 2009

Page 4: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

PILOTS

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15 Competitors from 13 nations the world’s best race pilots representing numerous aerobatic World and European championship title coping with up to 12 G in the race track

Page 5: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

RACE CALENDAR 2010

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Page 6: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

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GLOBAL

Page 7: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

TEAM PARTNER

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Partner of one Team during whole season 2010 € 650.000

Content & Communication integration on RBAR website, advertisement in RBAR magazine right to use RBAR content for sales, brand and product promotion

✓✓

Branding & Sales primary branding of one aircraft exclusive branding of the corresponding team hangar primary branding of the teams‘ pilot (overall, cap) exclusive branding of the pilots’ helmet spots on Video Walls promotion right and area within the Public and Race Club area

✓ ✓✓✓✓✓

Hospitality & Experience twenty 2-day tickets Race Club for each race right to use tickets for incentive programs and promotions right to purchase Hospitality tickets and merchandising articles at special price conditions VIP Pit Lane Walk Meet & Greet with pilot

✓✓✓✓✓

Page 8: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

TEAM PARTNER

Page 9: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

TEAM PARTNER

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Page 10: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

TEAM SUPPORTER

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Supporter of one Team during whole season 2010 € 100.000

Content & Communication integration on RBAR website, advertisement in RBAR magazine right to use RBAR content for sales, brand and product promotion

✓✓

Branding & Sales secondary branding of one aircraft or exclusive branding of the pilots’ helmet branding of the pilots’ overall sleeves co-branding of the team wear spots on Video Walls promotion right and area within the Public area

✓ (✓)

✓✓✓✓

Hospitality & Experience ten 2-day tickets Race Club for each race right to use tickets for incentive programs and promotions right to purchase Hospitality tickets and merchandising articles at special price conditions Meet & Greet with pilot

✓✓✓✓

Page 11: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

TEAM SUPPORTER

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Page 12: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

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NATIONAL

Page 13: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

PRESENTING PARTNER

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Presenting Partner New York 2010 USD 165.000

Content & Communication exclusive presentership of the Red Bull Air Race in New York 2010 integration as presenting partner within event communication campaign integration on RBAR website, advertisement in RBAR magazine right to use RBAR content for sales, brand and product promotion

✓✓✓ ✓

Branding & Sales exclusive branding of one Floating Barge branding of the corresponding Air Gate (value: USD 69.000) primary branding of the price giving Podium Backdrop primary branding of all Video Walls on-site spots on Video Walls promotion right and area within the Public and Race Club area

✓ optional upgrade

✓✓ ✓✓

Hospitality & Experience twenty 2-day tickets Race Club | four 2-day tickets High Flyer Lounge right to purchase Hospitality tickets and merchandising articles at special price conditions right to use tickets for incentive programs and promotions VIP Pit Lane Walk Meet & Greet with pilots

✓✓✓✓✓

Page 14: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

TEAM PARTNER

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Partner of one Team in New York 2010 USD 117.000

Content & Communication integration on RBAR website, advertisement in RBAR magazine right to use RBAR content for sales, brand and product promotion

✓✓

Branding & Sales primary branding of one aircraft exclusive branding of the corresponding team hangar (value: USD 41.000) primary branding of the teams‘ pilot (overall, cap) exclusive branding of the pilots’ helmet spots on Video Walls promotion right and area within the Public and Race Club area

✓ optional upgrade

✓✓✓✓

Hospitality & Experience twenty 2-day tickets Race Club right to use tickets for incentive programs and promotions right to purchase Hospitality tickets and merchandising articles at special price conditions VIP Pit Lane Walk Meet & Greet with pilots

✓✓✓✓✓

Page 15: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

TEAM SUPPORTER

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Supporter of one Team in New York 2010 USD 34.000

Content & Communication integration on RBAR website, advertisement in RBAR magazine right to use RBAR content for sales, brand and product promotion

✓✓

Branding & Sales secondary branding of one aircraft exclusive branding of the pilots’ helmet (value: USD 14.000) branding of the pilots’ overall sleeves co-branding of the team wear spots on Video Walls promotion right and area within the Public area

✓ optional upgrade

✓✓✓✓

Hospitality & Experience ten 2-day tickets Race Club right to use tickets for incentive programs and promotions right to purchase Hospitality tickets and merchandising articles at special price conditions Meet & Greet with pilot

✓✓✓✓

Page 16: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

ADDITIONAL/SINGLE ASSETS

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Air Gate including Floating Barge € 100.000*

Floating Barge € 50.000*

* costs per race including production costs

Page 17: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

ADDITIONAL/SINGLE ASSETS

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Naming and co-branding right “Your Brand Race Club”

€ 35.000*

Grid Stand Sides each side: € 9.000*

* costs per race including production costs

Page 18: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

ADDITIONAL/SINGLE ASSETS

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Grid Stand Flaps each side: € 7.500*

Co-Branding of all Video Walls € 15.000*

Promotion right and area € 15.000*

* costs per race including production costs

Page 19: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

High Flyer Lounge exclusive, 5-star hospitality area with superior viewing, gourmet menu,waiting service and VIP ambiance

Business Race Club hospitality area for large corporate groups with reserved seating,dedicated hostesses, front-row viewing, open buffet and corporate branding options

Race Clubhospitality area with the most entertaining and relaxed atmosphere,front-row viewing, limited seating and open buffet with a wide selection of food and beverages

HOSPITALITY

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Page 20: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

SPONSOR BENEFITS

greatest show on earth use platform for most valuable advertising space and worldwide attention

largest live spectator sport in the world stimulate sales, trials and usage

broad portfolio of international brands build-up network with co-sponsors

well differentiated target groups within top-class hospitality areas entertain your clients and customers

media flights, pit lane walk, meet & greet provide unique VIP experiences

broadcasting in more than 180 countries achieve sustainable and safe media impact

unique and exclusive branding & activation assets create brand awareness and visibility

comprehensive content rights global usage of Red Bull Air Race content (footage & pictures)

Become a credible part of the Red Bull Air Race World Championship:

Page 21: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

CONTACT

Red Bull Air Race GmbHMarkus SchubertPetersbrunnstr. 175020 SalzburgAustria

Phone: +43 662 847000 4752Mobile: +43 664 2650 842Email:

[email protected]

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Red Bull Air Race GmbHNameAdress

Phone: +43 662 847000 xxxMobile: +43 664 2650 xxxEmail: [email protected]

Page 22: Red Bull Air Race World Championship The Red Bull Air Race World Championship features the worlds best race pilots in a motorsports competition that combines

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