recycle-bowl 2011 results review
DESCRIPTION
The Recycle-Bowl competition started in 2011. This presentation gives an overview of the competition, marketing reach, recycling results and future plans.TRANSCRIPT
Nationwide K-12 school recycling
competition
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Join in on the fun, score big and win!
Why Recycle at School?
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School recycling programs:Create community normsTeach responsibility and environmental stewardshipProvide hands-on learning experiencesMake a difference in waste reduction
Waste Compostition
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PET Plastic 6%
Food waste 5%
Aluminum cans 4%
Cardboard 3%
Milk cartons 4%
Newspaper 2%
Plastic Film 1% HDPE Plastic
1% Textbooks
1%
Non- Recyclables
53% Polystyrene
8%
Office Paper/ Junk mail
12%
Textbooks2%
Non-Recyclables
62%Food waste
14%
Office Paper/ Junk mail
10%
Cardboard2%Newspaper
5%
Aluminum cans1%
Polystyrene1%
PET Plastic1% Milk cartons
1%
Plastic Film1%
By Volume: By Weight:
Mission
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• Increase school recycling
• Promote individual responsibility
• Entre into other school projects
Goals
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• Hold a fun, fair & friendly competition
• Provide “teaching moments”
• Improve individual participation
• Improve facility operations
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RACE IS ON
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How To Participate
Schools collect and track cans, bottles and paper for 4
weeks
Competition Components
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• Public, Private, Charter• US schools - US territories, Canada or Mexico
in Open Division• Registration toolkits available (1000-1200)• Single stream or source separated • Weigh recyclables and/or convert from
volume-weight• Provide published population figure if winner• Accept from community/parents put in
community category or clearly track material from school only before putting in community recycling bin
Prizes
One school/state will win $1000.National champion from state winners will win an additional prize valued at $2500.
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Community recycling schools will compete nationally in a separate category for 1st, 2nd and 3rd place prizes.
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Acceptable Material
Cafeteria materials:Aluminum beverage containersGlass bottles and jars#1-7 plastic bottlesSteel food cans
Paper:ChipboardCardboardHard & soft bound booksMagazines/NewspaperOffice paperPhone books
As accepted by the recycling drop-off or service provider.
School Recycling Operations
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Data Tracking
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2012 Timeline
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Registration opens – NowoWill allow multiple registrations per
account for recycling coordinatorsCompetition starts – October 15Competition ends – November 9Data due – December 10Award ceremony – Early February 2013
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RESOURCES
Playbook - Downloadable
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LogoPostersFlyerScorecardsCertificatePresentation
Playbook – Support Material
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Community Service LetterCustodian Thank You LetterSample Newspaper and Radio PSAsE-newsletter, blog posts, etc.Community Access Cable TV slideARD School Event Ideas
Playbook – America Recycles Day
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Pep RallyAssemblyField TripWaste-free LunchCleanup DayPoster CompetitionPledge Card DriveFestivalPlay Swap DayTrivia Contest
To break a tie in Recycle-Bowl:
Register, Conduct and
Report a school-wide ARD event
Playbook – Recycling Resources
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School recycling tip sheetRecycling Bin ideas Volume to weight conversion fact sheetCertification module
Playbook – Educational Resources
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Recycling activities o Logos and Sloganso MRF in Actiono Plastics by the Numbers
Waste Management Activitieso Source Reductiono Recyclingo Compostingo Waste-to-Energyo Landfills
Recycling JeopardyMRF VideoRecycling Stats and Facts
The New Waste in Place
40 activities Background Time Technology Enrichments Subject areas and
grade area
Logos and Slogans Activity
Students will be able to: • Define logo (symbol) and
slogan• Recognize logos used in
recycling • Identify products that can
be recycled • Create a logo and slogan
to promote recycling
MRF in Action Activity
Students will be able to:• Identify ways materials can be
separated/sorted at material recovery facilities (MRF)
Students will be able to: • Recognize the role of plastics in our society• Describe the plastics resin identification code
Plastics by the Numbers Activity
• Demonstrate the separation of plastics for collection and recycling
A Little R&R Activity
Students will be able to: • Understand the difference between
“recycled” and “recyclable”• Discuss raw materials used to create products• Identify types of recycled content products
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REACH
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First Year Success Story
1223 schools registered, 57% reportedReached 544,900 students96% competing for prizes (remainder benchmark/open)19% in community division84% worked with a hauler
A National Response
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47 states representedTop states = TX, NC, OH
Who are we reaching?
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Over 90% are public schools50% are elementary, 50% are middle & highEqually distributed among urban, suburban & rural communities
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Impressions
676,260,263 Impressionso317,363,156 online impressions before the
competitiono510,634 broadcast impressions after the
competition$1,291,792 in ad value54,937 total website views834 Facebook “likes”
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Media Coverage
Highlighted Placements
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Scholastic Instructor magazine Parents magazine blog
PA Republican NewsDo Your PartEarth Day Network
Highlighted Recycling Posts
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Earth911.comGreenopolis1-800 RecyclingResource RecyclingWaste and Recycling News
Award Ceremony: Alabama
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Marshall Christian Academy
Media: Sand Mountain Reporter, Gadsden Times, four TV stations45 VIP attendees: Mayor, two AL Senators, Congressman, three City Council Members, two judges, Chamber of Commerce Reps., and multiple community leaders
Albertville, AL – February 6, 2012
Award Ceremony: Texas
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Media: NBC and CBS affiliates50 VIP attendees: Mayor, TX State House of Reps. member, two State Board of Education members, School Superintendent, four School Board members, five City Council Members
Mesquite, TX – February 10, 2012
Mesquite Elementary
PR Newswire Partnership
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Las Vegas and Times Square
Web Site Statistics
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Web Activity by Location, Oct. 17 - Nov. 12 Top Five States: Recycle-Bowl Web Site Visits
1. Texas
2. California
3. North Carolina
4. Pennsylvania
5. Ohio
Connecting on Facebook
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Likes, Active Users, and Interactions Sept. 1 – Nov. 15
Post-Competition Engagement
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Facebook Fans Posting About Recycle-Bowl
More and More People “Like” Recycle-Bowl
Chatting about Recycle-Bowl: Twitter
165 people tweeted about Recycle-Bowl during competition, potential reach of 6,986
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RESULTS
Recycling Results
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Total = 3,291,432 lbsTotal commingled = 1,727,960 lbsTotal source separated = 1,563,472 lbs
Of that it was broken out by:School vs. School = 2,088,000 lbsCommunity Recycling = 1,150,473 lbsOpen Division = 11,909 lbs
Recycling Results
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Recycling Results
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XX Ranked Schools
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Impactful Partnerships
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• Education Organizations• Environmental Education Organizations• Environmental Organizations• Keep America Beautiful Affiliates• Local Governments• State Recycling Organizations• State Departments of Environment
Did we reach our goals?
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• Hold a fun, fair & friendly competition
• Provide “teaching moments”• Improve individual participation• Improve facility operations
1 - Hold a Fun and Fair Competition
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http://www.youtube.com/watch?v=hdpfEGGIOd8
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2 - Provide Teaching Moments
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3 – Improve Individual Participation
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4 - Improve Facility Operations
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Teacher Testimonials
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My school has been
kicking butt! Its been a
great ride and I'm so
proud of my students'
and staff's efforts and
educational
progress.....its all good!!!
The contest was a motivator
for me, the sponsor of the Ecology club, to help our students and staff be better
informed and enthusiastic recyclers.
Our schools are really getting into the Recycle-Bowl. The rival high schools in our district are playing each other tonight and have incorporated the competition in their game.
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RIPPLE EFFECT
Future Goals
Reach 2000 schools by 2013oContinue to provide toolkit as
registration incentiveoIncrease whole school system
registrationsoIncentivize recycling
coordinatorsIncrease reporting rate to 75%Expand to other material
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Future Goals
Create additional partnershipsMaximize award ceremony media opportunitiesFocus on on-line media outletsUtilize to promote environmental literacy
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