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Blogging From a Recruitment Perspective

Presented by David Talamelli

Principal Recruiter

Oracle Corporation APAC

1) Web 2.0 technologies will continue to gain acceptance and usage in the Recruitment Industry.

2) Candidates will make decisions about joining your company based on information from multiple sources.

3) Recruitment is becoming a much more transparent function than it has been in the past.

4) Recruitment is no longer just about recruiting, it is increasingly taking on marketing/branding responsibility.

5) Less reliance on reactive candidate sourcing strategies and greater use of proactive recruitment practices.

The Changing Recruitment Landscape

Where and How does Blogging fit into my Social Recruitment strategy?

The “Popular” Social Networking Tools: -

= information/fact finding, candidate search and contact, job boards, groups, etc…

= short messages to your followers and people following specific keywords

= groups and communities, candidate search and contact

Blogging is About: -

= Your Blog should be an expression yours individual and your company’s values, there needs to be guidelines however it should not be heavily edited by management. Blogs are not meant to be press releases or job boards they should rather give people a peek into a company’s culture and industry.

What type of communication should we have on a blog?

May 2008…. the Oracle Recruitment Blog comes to Life

1) Provide people with an insight into what it is like to work at Oracle

2) Provide people with an avenue to contact us about potential opportunities at Oracle

3) Talk to community of readers and share information that will help them in job search. It is about contributing and engaging with people

4) Provide an unbiased Recruiters viewpoint which Candidates do not always get exposure to

Oracle Australia and New Zealand Recruitment Team

Oracle India Recruitment Team

Oracle China Recruitment Team

Oracle Latin America Recruitment Team

Personalised and Global Service

 

Oracle Recruitment Blog – Site Usage Analysis

•1600+ Subscribers

•124 Blog Entries and 182 Comments

•14,185 visits from 101 countries or territories

Feb. – Jul 2009

Oracle has created a global forum focused on

recruitment – we are building a global talent

pool

• Recruiters use Boolean searches to find candidates, similarly candidates conduct keyword searches to find jobs – Let Yourself be Found.

Are you visible to candidates?

BUILDS:

Builds a community of people with a shared interest in Oracle

VALUE ADD to CLIENTS:

Opportunity to share experience of what it is like to work in their

business

ENGAGES EMPLOYEES:

Strengthens internal involvement

DIFFERENTIATES:

Sets us apart from our competitors

In a nutshell…

VALUE ADD to CANDIDATES:

Opportunity to engage with Oracle on Recruitment and Industry topics

• Outline your company workplace

• Feature different areas of your company

• Talk about current activities at your company

• Comment on any industry activity

• Employment Branding

• Recruiter Branding

• Extensive Reach and Instant Feedback

What does Blogging do for you?

Successful Blogging from a Recruitment Perspective involves:

• Being genuine - It’s all about karma. Don’t just be a Recruiter. Be human

• Being committed – Blog regularly and reply to you readers, that’s what your blog is for

• Being interesting – Don’t be afraid to express your thoughts and opinions

•Treat your online networks the same way you would treat your in person networks

Successful Blogging from a Recruitment Perspective does not involve:

• Selling – readers want to read what interests they do not want to be sold to

• Using it as a Job Board – if you want to post jobs and “get resumes”, create a job board

• Blogging because everyone else is doing it - plan what you want your blog to be

Its all about Successful Blogging !

http://blogs.oracle.com/jobsatoracle