recruitment on a mission: how nonprofits can attract & retain … webinar_march... ·...

Recruitment on a Mission:

How Nonprofits Can Attract & Retain

Today’s Talent

March 13, 2019

Presented by:

Linda SantinocetoNational Vice President,

Nonprofit,TriNet

Arielle GartMarketing and Outreach

Manager,Candid

Dina RulliVice President of People

Operations,Classy.org

Today’s Presenters

© 2019 TriNet Group, Inc. All rights reserved. All trademarks, trade names, service marks and logos referenced herein belongto their respective companies. Reproduction or distribution in whole or part without express written permission is prohibited.© 2019 TriNet Group, Inc. All rights reserved. All trademarks, trade names, service marks and logos referenced herein belong

to their respective companies. Reproduction or distribution in whole or part without express written permission is prohibited.

Recruitment on a Mission: How

Nonprofits Can Attract & Retain Today’s Talent

Linda Santinoceto

Vice President, People Operations

March 13, 2019

Dina Rulli

National Vice President, Nonprofit

Classy

TriNet

This presentation is for educational purposes only. TriNet provides its clients with legally compliant HR guidance and best practices. TriNet does not provide legal, tax or accounting advice.

© 2019 TriNet Group, Inc. All rights reserved. All trademarks, trade names, service marks and logos referenced herein belongto their respective companies. Reproduction or distribution in whole or part without express written permission is prohibited.

The Nonprofit Employer Landscape


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• Transformative demographics, transformative workforce.

• The cost of recruiting or replacing one employee.

• Competitive hiring market.


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• Growth of private sector in traditionally non-profit roles

• Higher average wages in most fields than for-profits

• .


Nonprofit Opportunities


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Nonprofit Opportunities

• Idealistic

• Diverse

• Innovative

• Caring

• A learning ground

• Engaging

Modern employees want a workplace that is:


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Nonprofit Idealism

• Modern employees want to be part of something bigger than themselves.

• Talk about the mission and how the role you’re hiring for helps contribute to it.


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Diversity & Inclusion

• A look-back: 2018 an eventful year of diversity and inclusion.

• Diversity and inclusion create a positive impact.

According to Gallup research….


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• D&I is not just a “nice to have” but a must have. o Equal Employment Opportunity Commission

o State, federal, and local rules and regulations

o Effect on company culture and engagement

• D&I for recruitmento Utilize internal stakeholders

o Cast a wide net

o Share opportunities for diverse employees to succeed at your organization


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D&I is a continual evolution, not a one-time event

Outreach & Accountability

Education & Awareness

Professional Development

Outreach & Accountability: Recruiting

• Gender neutral job ads• Targeted outreach + Niche job boards• Structured recruitment process / System

Integration• Diverse interview panels • Diversity reviews in hiring & promotions• Organizational health reviews from a diversity lens

The Strategy:


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Innovation

• Attracts employees who may want to work for a progressive company that is more “edgy” and “techie”

• Makes recruiting more efficient

• Helps with retention

• Continuous performance management

• Mobile accessibility

• More streamlined processes


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Innovation

• Social media

• Review sites

• Virtual interviewing

• Niche job boards

• Referral lunches


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Caring for Employees

• Offer benefits that show you care about their well-being

• Health insurance

• Dental/vision

• Retirement

• FSA/HSA

• Disability and long-term health insurance

• Additional cost-effective perks• Work/life balance

• Remote work/flex hours

• Generous PTO/every other Friday off

• Employee assistance programs and other benefits that promote health and well-being

• Bringing pets to work

• Thanking them.


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Caring for Employees

• Transition month for parents returning to work

• Communities

• Volunteering Time Off (VTO)

• Half day Fridays

• Transportation discounts

• Pet Friendly Office

• Team Sport Sponsorship

• Wellness Initiatives


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• The ability to wear many hats

• Formal professional development

• Ongoing feedback

• Mentorship opportunities

• Room for growth

• Lead with Opportunity


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• Internal development programs

• Mentoring

• Online learning licenses

• Conferences

• Learning Resources Library

• Certifications


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Employee Engagement

Modern employees tend to be more engaged with an organization where:

• They can contribute to a mission they believe in

• They are valued as individuals

• They are challenged

• They feel like their employer cares about their well-being

• They have opportunities to grow and develop


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Employee Engagement

• Candidate experience

• Create connections

• 30/60/90 day plan

• Realistic job preview

• Onboarding

• Success

• Informational touch points


Creating an Employment Brand


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Market to Your Current Employees

• Foster your own employees into advocates

• Use your brand to create a strong company culture that potential and current employees notice

• Create and update internal materials to be on-brand

• Have a formal internal communications program

• Infiltrate a passion for the mission in everything you do for and with your employees

• Make sure all employees feel like they are your most important audience because they are!


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Communicate Your Employer Brand Consistently

• Social media

• Talk about the mission throughout the recruitment process

• Continue to emphasize concrete ways the open position contributes directly to the mission.

• Show don’t tell


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QUESTIONS???• .


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Contact Linda Santinoceto:- Email: [email protected]

recruitment on a mission: how nonprofits can attract & retain … webinar_march... ·...

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