RECRUITMENTNEW MEMBER EDUCATION – WEEK 1NEW MEMBER EDUCATION – WEEK 1

The True PIKE Review

• What is the Fraternity’s oldest values statement?• What are the four aspects of the True PIKE?• What is the Mission of the Fraternity?• What is stated in the Preamble?• When was the True PIKE commitment

developed?• What are four things the Fraternity will do to

accomplish its Mission?• What are some ways we can fulfill the values of

the True PIKE after graduation?

RECRUITMENT

PIKE Recruitment Philosophy

We win by recruiting themost best men

The Solution to Your Problems

Problem Solution

• Finances………………….………………

• Involvement…………….……………….

• Intramurals……………….…………….

• Social Preference…………..............

• Campus Power………………………….

• Grades……………………………………..

More members=more budget

More people to participate

Recruit varsity/club athletes

Ask women who to recruit

Bid demonstrated leaders

Recruit men with high GPAs

EVERY MEMBER’S ROLE“THE PIKE EXPERIENCE”

The PIKE Brand

• What & who we are known as• The logo is only a tiny part of it• Pi Kappa Alpha’s brand is the personification of

its ideal member – YOU are our brand!

Brand: a set of perceptions and emotions affiliated with a product or entity (NOT just a logo)

What’s the Difference?

vs.

PIKE Recruitment Formula

A man will join the best fraternity he can find where he believes he has the most friends.

Find Potential Members

• Sorority presentations

• IFC/University lists

• Campus gym

• New member class

• Alumni referrals

• Recruitment scholarship

• Varsity athletic

teams

• Intramural sports

• Student government

• Academic honoraries

• Facebook

•Orientation Leaders

Seek out your target market all over campus!

NAME GENERATIONNAME GENERATION

Selling Yourself to the Recruit

The One-Two Punch:A strong visual impression followed

by sincere kindness

How to win at making friends

• Be outgoing, friendly, & helpful• Look sharp everyday• Make frequent contact• Be assertive & confident• Listen• Be worldly – have something

interesting to say

Selling PIKE to the recruitUnique Selling Point (USP)A characteristic or benefit that attracts people to the chapter

•Intramurals – “The way we compete in intramurals really fosters a fun and competitive environment. It keeps us motivated and healthy.”

•Social events – “Not only are our social events fun, but we get to meet a lot of new people. We had exchanges with 5 different sororities in the past year.”

•Other examples specific to your chapter?

•Be able to answer: “What’s in it for me?”

The Recruitment Culture

• 24/7/365

• Every member is involved

• Recruitment doesn’t end after “rush week”

Winners don’t stop

Take Action & Win Big• What is at stake? The number one spot

on your campus!• You have the knowledge. Now make a

plan and follow it to win.• Have fun while making friends and

improving your own college experience!• Be excited to beat other fraternities!• Work hard and you will reap the

benefits!

MORE INFORMATION IN MEMBER HANDBOOK

QUESTIONS?