recruitment & employment confederation auto-enrolment - the communication challenge tom hadley,...
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Recruitment & EmploymentConfederation
Auto-enrolment - The communication challenge
Tom Hadley, Director of Policy & Professional ServicesOctober 24th 2012
1. Some background
Background - who we are
The professional body for the UK recruitment industry
The REC and predecessor companies have represented the industry for 80 years
21 Sector Groups – Customised support and comms
We have over 3,500 Corporate Members and over 5,000 members of the Institute of Recruitment Professionals (IRP)
Background - what we do
Research Report on Jobs Jobs Outlook 7 Secrets of Successful Recruiters Salary & Benefits & Recruitment Market Trends
Integrated Campaigns Implementing AWRSerious about Standards
Thought leadershipEmployer Brand Talent Aquisition in Turbulent Times
Lobbying Skills and youth Employment Vetting and BarringRed tape challenge Pensions reform
The changing world of work
Labour market change
Change in the make-up of the labour market (January 2007=100)
80
85
90
95
100
105
110
2007
2008
2009
2010
Full-time
Part-time
Self-employed
Temporary
ONS
2. The communication challenge
1. Large and diverse membership
2. Time poor – Focus of members on the here and now
3. Communication overload
4. “AWR fatigue”
5. Do temps count?
6. It’s a long way off!
7. Getting to grips with the technical issues
What are the challenges?
2. Our approach
1. Build on methodology of previous campaigns (public sector resourcing /
AWR)
2. Using different channels
3. Sectoral approach
4. SRM (Sheer Repetition of Message!)
5. Being clear on priorities and timing
6. Joint-events and comms with other organisations
7. Honing in on the specific issues for our sector
Our approach
Auto-enrolment: Key issues for our sector
• Staging process distorts competition
• Automatic enrolment is difficult to manage for atypical workers
• High levels of churn in the temporary worker sector
• Administrative burden for agencies
Building on previous methodology
Building on previous methodology
Regional WorkshopsWebinarsModel ContractsFactsheetsClient GuidanceSector Specific implementationFrequently Asked Questions
Additional resources availableIn-Company training, Client Seminars and AWR Consultancy. See website for description and prices:www.rec.uk.com/awr
Pensions – Developing a toolkit
1. Briefings and FAQs
2. Workshops
3. Webinars / video
4. Phasing schedules
5. Regular updates (including TPR tools and briefings)
6. Practical scenarios
7. Payroll working group
Pathways to Pensions – What’s in it?
4. Conclusions
How can we monitor progress?
• Click through rates
• Legal helpline queries
• Feedback from events
• Member surveys
• TPR feedback
Are we getting through?
Sub heading
Recruitment & Employment Confederation
Thank You
© REC Copyright 2012 Next