Recruiting Your Farm and Ranch

Specialists

Kasey Mock

Kasey MockAustin, TexasDirector, KW Farm and Ranch Division

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3 Recruiting Your Farm and Ranch Specialists

“How can we build a

company that no one

would ever want to or

need to leave?”

- Gary Keller

• Increase brand recognition• Enhance your professional network• Build wealth = profit share• Build a team—the best talent goes into your

team• Bless great people with awesome

opportunities!

Recruiting Your Farm and Ranch Specialists5

Why Recruit?

Recruiting Your Farm and Ranch Specialists6

• Qualified KW associates not currently in

the Farm & Ranch division

• Top agents with another company

• Independent agents and brokers

• New unproven talent

Who to Recruit?

• Lead with the KW Value Proposition

• Know your resources: TL, OP, KWRI

F&R Team

• Use scripts

• Use the Recruit-Select model

• It MUST be a WIN-WIN

Recruiting Your Farm and Ranch Specialists7

How to Recruit?

• KW Value Proposition• Culture• Education• Technology • Agent first• Economic Model • Global network

Recruiting Your Farm and Ranch Specialists8

Lead with Value

• Provide Solutions

• Big models and big ideas

• Expansion systems

• Specialty Division Value Proposition

• Farm & Ranch/Commercial/Luxury/GPS

Recruiting Your Farm and Ranch Specialists9

Lead with Value

• Average KW Farm & Ranch member closed $3,012,000 in 2014

• $93,374 GCI• KW associate = $73,374 after Cap and MC dues

(22%) • Other brands = $60,693 after 35 percent split with

the broker • KW associate saves $12,681 + you build your brand

• You keep everything above the Cap

Recruiting Your Farm and Ranch Specialists10

Capping Economic Model

The Profit Share Tree

Level % of Shared Profits

1 50%

2 10%

3 5%

4 5%

5 7.5%

6 10%

7 12.5%

Share half of the owner profits!

Profit Share paid to KW

Associates in

2013!

Mission:

To be the most recognized and respected national land specialist company in North America.

Vision:

To be the real estate company of choice for the most influential land professionals in North America.

Values:

We believe land ownership is the core value of America, and our clients have a deep connection to their land. Our passion

is to understand their needs and dreams, and provide them with the best information and representation available by

educating ourselves in our respective specialties.

Beliefs:

Real estate is a local business driven by individual agents serving their communities and their centers of influence.

Perspective

We are passionate about the land, whether ranches, farms, equestrian, agricultural … Our connection to the

land drives us to deliver expert and professional service to our clients and customers.

MVVBP

5 KW Farm & Ranch agents in each Market

Center = 3,500

35 percent market share according to RLI

Recruiting Your Farm and Ranch Specialists13

What is the Target?

Win–Win

“Together everyone achieves more!”

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