recruiting the best talent on linkedin
Post on 18-Oct-2014
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In this free webinar, LinkedIn will give you must-know insights on how you can leverage the world's largest professional network to find top talent and cut your hiring cost by up to 50%. In 30 minutes, you’ll learn: • Insights about LinkedIn's presence in MENA and the latest trends in in the market • 5 tips to improve your personal profile on LinkedIn and use it in the best possible way • A preview of our recruiting solutions and a demo of the tool Recording: https://linkedinemea.webex.com/linkedinemea/lsr.php?RCID=6c5ae2a7e36dba9b5eca8ae724a2ab16TRANSCRIPT
Talent Solutions
©2014 LinkedIn Corporation. All Rights Reserved.
Recruiting the Best Talent on LinkedIn
Fouad Nakhle KSA Territory Manager LinkedIn
TALENT SOLUTIONS
Agenda
Introduction to LinkedIn
Build a Recruiting Profile
Find and Engage the Best Talent
Q&A
Connect the world’s professionals
to make them more productive
and successful
Our mission
Creating Economic Opportunity
for Every Professional
Our vision
TALENT SOLUTIONS
Creating economic opportunity
3,300M+
Worldwide Professionals
640M+
LinkedIn Members
300M+
>2+ new
Members per second
Worldwide Workforce
TALENT SOLUTIONS
A few numbers you should know
MENA members
+10M
UAE members
+1M
KSA members
+1M
TALENT SOLUTIONS
Why Members Come To LinkedIn
Everywhere Work wherever our members work
The professional profile
of record
Identity
Connect all of the world's
professionals
Networks Knowledge
The definitive professional
publishing platform
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your LinkedIn Profile
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Profile Picture Headline
Public URL
Recent Activity
Summary
Experience
Causes you support
Skills
Education & Additional Info
Recommendations
Connections
Groups you’ve joined
What you Follow
TALENT SOLUTIONS
You can build content
TALENT SOLUTIONS
Personalised homepage
TALENT SOLUTIONS
80% of professionals today are passive candidates
Active Candidates Work on their job search - Search job boards
- Seek out many opportunities
Passive Candidates Work on doing their jobs better - Develop networks
- Only listen to the right opportunities
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20%
Active
80%
Passive 300m+ Members worldwide
Some LinkedIn Clients - MENA
TALENT SOLUTIONS
Three core components work together to drive recruiting
effectiveness
Proactive
Sourcing
Automated
Engagement
Strategic Sourcing
and Pipelining
Metrics and
Analytics
Personalized
Job Targeting
Talent Brand
Development
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Employer Branding & Online Presence
on LinkedIn
LINKEDIN INSIGHTS 15
When candidates research your company today,
they miss your talent brand
LINKEDIN INSIGHTS
Engage them with your branding and targeted jobs
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Showcase what it’s like to work for your company
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Adapt the content to your audience
Everyone of you is a Talent Ambassador
LINKEDIN INSIGHTS 20
The number one activity on LinkedIn is checking
other people’s profiles
LINKEDIN INSIGHTS 21
Sample Profile Ads
Personalize your Ad
LINKEDIN INSIGHTS 22
Sample Profile Ads
Showcase your brand
LINKEDIN INSIGHTS 23
Sample Profile Ads
Own the ad space on all your employees’ profiles
LinkedIn Jobs Network
TALENT SOLUTIONS
Job targeting begins right on the homepage
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SAUDIA
Marketing Director
flydubai
Etihad Airways
Communications Manager
Senior Marketing Manager
Karim
Your ideal passive
candidate
Marketing Manager
TALENT SOLUTIONS
Tailor your jobs to your audience
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Find the right candidates
TALENT SOLUTIONS 28
Proactive Recruiting on LinkedIn
TALENT SOLUTIONS
Unlimited Access To The LinkedIn Network
300 Million Members
Keyword
matching
Boolean
search
string
20
search
filters
TALENT SOLUTIONS 30
Measure your ROI
TALENT SOLUTIONS
Look at your Talent Flow
TALENT SOLUTIONS
Top Viewer
Companies
Top Job
Functions
Visitors to
Employees’ Profiles
TALENT SOLUTIONS
CCC integrates LinkedIn in their new recruitment process
Objectives
Move from a reactive to a
proactive recruitment process
Find quality talent and retain
existent talent within the
company
Raise their employer branding
and position themselves as best
employer in the region
Solution
Complete integration of LinkedIn
in the company’s new internal
recruitment process, iRecruit
Reach high quality candidates
through Recruiter and job slots
Create a LinkedIn Career Page
and grow their employer brand,
as well as their followers
Results
With a Talent Brand Index score
of 30%, CCC ranks number one
amongst its peers
Record time to hire of 2 days for
a critical role of a Mechanical
Construction Manager
Significant reduction of time to
hire and cost per hire
TALENT SOLUTIONS
LinkedIn helps Aujan Coca-Cola Beverages Company recruit senior level roles
Objectives
Finding the right candidates
according to the different culture
and processes in each country
Building a talent pipeline and
long term strategy
Increasing the HR team’s
efficiency by reducing time to
hire and cost per hire
Solution
Implemented the full LinkedIn
Solution: Recruiter, WWU, Jobs,
Career Page
Find top candidates for hard-to –
hire positions across GCC
Grow ACCBC’s employer brand
and acquire more followers to
their LinkedIn Company Page
Results
ACCBC’s Company Page on LinkedIn
reached 8K+ followers in only 2 years
In 2013, 25% of ACCBC’s senior hires
came through LinkedIn
Reduction in agency spend from 70%
to 30% in 3 years, LinkedIn playing a
crucial part in it
22% reduction in the average cost per
hire in the last year thanks to LinkedIn
“LinkedIn is the main tool we have used
for senior level recruitment. I am a big
fan, and we have embraced LinkedIn all
along in our recruitment strategy.”
MASOUD GOLSHANI-SHIRAZI,
Vice-President of Human Resources
Aujan
TALENT SOLUTIONS
Questions?
TALENT SOLUTIONS
Additional resources
InMap builder:
http://inmaps.linkedinlabs.com
LinkedIn Talent Solutions home:
http://talent.linkedin.com/
Talent Solutions blog:
http://talent.linkedin.com/blog/
Slideshare Channel:
http://www.slideshare.net/linkedin-talent-solutions
Follow us on Twitter: @hireonlinkedin
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THANK YOU