Recruiting Rare Deficiency Trials Through Community Outreach

Discussion Topics

1. Best practices for identifying new referral sources and leveraging existing sources

2. Effectively educating referral sources

3. Increasing the visibility of your study within important target audiences

4. Why use community outreach

Community Outreach is…

Goals

1. To establish and grow your site/study presence within your community.

2. To grow your patient database and recruit potential patients directly into enrolling studies.

3. To connect study sites with patient pools and referral sources most likely to yield qualified patients.

4. To find the proverbial needle in the haystack.

Niche Studies

Know where the patients are; go where the patients are.

Traditional Advertising

Community Outreach

• The most cost-effective method of recruiting niche studies

• Yields more eligible, interested, and compliant patients

• Initiates/maintains long-term, mutually-beneficial relationships

• Time intensive

• Wild goose chase

• Initiating relationships can be difficult

Identifying Referral Sources

Know Your Patients

• Inpatient vs. Outpatient Populations

• Engagement Level

• Specialist Providers

• Caregiver Role

• Other Support Services 

From Relationships to Referrals

• Provide study materials targeting each potential player

• Educate

• Incentivize (within IRB guidelines, of course!)

• Follow up

• Show appreciation

Education

Knowledge is Power Patients

• Discuss inclusion/exclusion criteria

• Provide a risk/benefit assessment

• Acknowledge hurdles/barriers

• Distribute materials

• Lunch-n-learns/Recruitment Events

CASE STUDY: Educational Dinner Series

Increase Visibility

Tactical Overview

• Social Media

• Event Planning/Hosting• Health Fairs• Clinics• Free services (Screenings)• Educational Events• Email and eNewsletters 

CASE STUDY: Local Clinic Outreach

Social Media Engagement

Why?

Leverage Trusted Referral Sources

Referring Physicians52% of Americans prefer to learn about a

clinical trial through a PCP; 41% prefer to learn through a specialty physician*

Pharmacists20% of Americans prefer to learn about trials

from a pharmacist*

Support and Advocacy Groups20% of Americans prefer to learn about trials

from a support/advocacy group*

*Source: 2014 CISCRP

Thank you!Questions?