recruiting college graduates to selective insurance
TRANSCRIPT
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Recruiting College Graduates
Ray Farinella, Kristen Carter, Greg Hargrave, Ali Yeager, Emily Blanco, Justin KellBusiness Owner: Maryanne Spatola
Project Advisors: Laura Bloxham, Heather Drew, Andrew Becker, Ernie Pastor
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Agenda
• Challenges
• Industry Information
• On Campus Opportunities
• Online Opportunities
• Final Recommendations
• Questions
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Challenges
• Making the insurance industry a more attractive career option for recent college graduates
• Recruiting recent college graduates to Selective’s corporate office– Out of 921 employees in the corporate office, 26 are under the age of 25
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5%
95%
YesNo
Thinking About a Career in Insurance?
Source: Recruiting College Graduates Survey Results n=41
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Insurance Industry Career Opportunities• Increase in job opportunities industry-wide
– Expected shortfall of insurance professionals of 400,000 people within the next six years
• Insurance industry is among the top five highest starting salaries for recent college graduates
Sources: PropertyCasualty 360, National Association of Colleges and Employers
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Selective Selling Points
• Increasing employment opportunities– 50% of Selective employees will become eligible for retirement in the
next five years– In the past few months, 80 to 100 open positions
• Competitive pay and benefits package for starting employees• Company culture
– 74% of previous interns who are now employed stated company culture was a reason for taking a job with Selective
Source: Recruiting College Graduates Survey Results n=19
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Top Career Searching Mediums
Source: Recruiting College Graduates Survey Results n=41
Newspaper
Campus Website
Word of Mouth
Online Job Board
Company Website
Social Media
On Campus Advertising
Campus Job Fairs
10%
28%
38%
45%
45%
45%
45%
45%
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On Campus Opportunities
• College networking recommendations – Participate in college career fairs
o 65% of undergraduates find career fairs worthwhile– Hold mock interviews– Engage with business fraternities– Attend alumni events
o Networkingo Speakers
Source: National Association of Colleges and Employers
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Current College Recruiting
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New Jersey Colleges
155,056 total undergraduates87% are NJ residents
• 16 new opportunities– Rider University– Rowan University – Stevens Institute of
Technology – Rutgers University (all)– Seton Hall College– Stockton College– TCNJ – William Paterson University
– Caldwell College– Centenary College– Fairleigh Dickinson
University– Montclair University– Monmouth University– NJIT– Princeton– Ramapo College
Source: collegeboard.edu
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Online Opportunities
• Renovate Selective’s current website– College career page
• Utilize college career sites– Job postings– Student e-blasts
• Integrate social recruiting– Social recruiting software
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Competitors’ Sites
• Recent graduate career page• College recruitment schedules• List of programs and training
opportunities • Interactive degree matching tool• Department overview videos
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Competitors’ Sites
Source: http://amicajobs.silkroad.com/
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Competitors’ Sites
Source: https://www.travelers.com
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Competitors’ Sites
Source: http://therightfit-test.s3-website-us-east-1.amazonaws.com/
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Definition of Social Recruiting
“The effective use of social media networks by employers/recruiters to attract, source, engage with and hire candidates.” -Segun Akiode,The Punch
• Social Recruiting – 3 Parts:― Using social media tools as part of recruiting
― Building a community of potential candidates
― Engaging with candidates as people not numbers
Source: The Punch, Jobvite
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Social Recruiting Benefits
• Utilizes business tools with tracking metrics– Jobvite
• Expands company awareness• Exploits current employee
networks– Employee referrals
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Social Media Traffic by Age Demographic
Source: Quantcast
<18 18-24 25-34 35-44 45-54 55>0%
5%
10%
15%
20%
25%
30%27%
24%
18%
13%
11%
7%
17%
22% 22%
17%
13%
9%
6%
9%
22%
24%
22%
17%
Facebook Twitter LinkedIn
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Social Recruiting Software
• Jobvite – Candidate databases– Automated communication– Employee network access– Social recruiting tracking
o Customizable reports
Source: Jobvite.com
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Final Recommendations
• Increase awareness of Selective– Develop relationships with more NJ colleges– Utilize current employees
• Increase direct on campus networking opportunities• Increase online presence
– Create college career page on Selective’s website– Investigate social recruiting capabilities of
Facebook and Twitter– Implement social recruiting software
o i.e. Jobvite
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Questions