Recruiting and Engaging Millennials

Nicki Anderson

President/CEO Naperville Area Chamber of Commerce

Vision

Just the Facts

• 56% of Membership/Associations report challenge in attracting and retaining young Members

• 37% of Millennials find Membership too $$

• Less than 1% of Members are between 25-34 years old.

*Associationsonline.com

OUR JOURNEY

STEP 1. INTERVIEWS

Step 2. Board of Directors

Step 3. Tone down formality

Step 4. Engage and listen

Step 5. Educational Opportunities

Step 6. Make It Personal!

Step 7. Giving Back

Step 8. Engage with Social Media

Step 9. Creating Connections

Step 10. Time for Change

Vital Changes

• Interviews to learn what YP’s want

• Relevant educational programs

• Professional Development

• Legacy Circle

• Family Business Roundtable

• Unique and relevant programs

• Social Impact Day

• Give YP’s power and choice

• Improved communication methods

• Enhanced social media

• HS Mentorship program

• Adopt an NFP

• Board Engagement

• Leadership Naperville!

Thank you!

Nicki Anderson, President/CEO

nanderson@Naperville.net