recreation services - vaughan · 2020-05-04 · municipal act, 2001, s.o. 2001 c.25, as amended....

Advertising Package

RecreationServices

Reach customers where they live, work & play

vaughan.ca/recreation

programs + eventsrecreationfor everyone!

RecreationServices

5 Arenas• learn to skate• recreational skate• shinny hockey

FREECommunity Events• Winterfest• Canada Day• Concerts in the Park

RecreationalPrograms• registered programs• drop-in• inclusion support

10 CommunityCentres• close & convenient• accessible• wifi

10 Pools • learn to swim• leadership courses• aquafitness• recreational swim• pool parties

Uplands Golf Club & Ski Centre • 9 hole golf course• ski + toboggan hill• lessons & camps• public use

60+ Summer Camps• swimming & trips• extended day camp• busing

6 Fitness Centres• weights + classes• memberships & drop-in• indoor tracks • pools & saunas• squash courts

City Playhouse Theatre• registered programs• productions• rentals

Recreation Vaughan

905.832.8500vaughan.ca/recreation

vaughan.ca/recreationServicesRecreation

Questions? Email [email protected] or visit vaughan.ca/RecAds

our audience

69%39 yearsof Vaughan residents hold a college or university degree

is the average age—60% of residents are 35 years+

$105Kaverage total income of Vaughan households

17thlargest municipality in Canada

86,000+families call Vaughan home with an average 3.2 people per household

330,000multi-cultural residents speaking over 105 different languages

RecreationServicesMission: to provide quality recreation programs, services & events in an accessible, equitable, efficient manner; enhancing the quality of life + leisure time of Vaughan’s diverse community.

Information from Statistics Canada 2016 Census.

Wonder what it’s liketo love your job?

Go behind the scenes & find out from our rec team what it’s like to work at a

Vaughan community centre!

Visit vaughan.ca/RecJobs& see how you too can

love your rec job!

hiringWe’re

Love your rec job!

competitive wages

competitive wages

feel-good work

feel-good work

training & advancement



course +recert

disco

unts

ch

ara

cte

rb

uild

ing

+co

nfid

en

ce

friendships & fun

friendships & fun

friendships& fun

fitnessmembership

discount

flexible hours& shifts

Character building + confi dence

View job postings at

vaughan.ca/RecJobs

website



The City of Vaughan’s official publication & parents’ #1 resource for recreation information.

Survey says... people still want print! The Recreation Vaughan guide provides exclusive content about City recreation programs, summer camps & swim lessons at Vaughan community centres, for preschoolers to older adults.

The Recreation Vaughan Guide is promoted on many print and digital channels, including:

• City of Vaughan website

• Recreation Vaughan Facebook & Instagram

• City of Vaughan Facebook, Instagram, Twitter & eUpdate newsletter

• Signage at Vaughan community centres & City Hall

• Direct mail drop to Vaughan condos (13,000)

• TV ads at Vaughan community centres & City Hall

• Outdoor digital signs across Vaughan

• Booths at Vaughan Celebrates Winterfest, Concerts in the Park & Canada Day events (40,000+ attendees)

• Vaughan Public Libraries What’s On magazine

• snapd Vaughan newspaper

our print publication

our outreach2x a yearthe Recreation Vaughan guide is printed bi-annually

our reach90,000print copies in circulation— 7 months public exposure

80,000delivered to Vaughan homes

10,000distributed at:

• 10 community centres (4 million+ visitors/year)

• 7 libraries

• Vaughan City Hall

• City Playhouse Theatre

• Vaughan Celebrates events

Fall & WinterAdvertising due Jun 1Published by Aug 1

Spring & SummerAdvertising due Nov 1Published by Feb 1

editorial calendar

Advertise in our Recreation Vaughan Guide



An interactive, page-flipping version of our Recreation Vaughan guide available at:

vaughan.ca/recreationLeverage the success of our growing online presence and drive traffic to your website from your ad in our digital publication.

our digital publication

2019 Spring & Summer119,113 issue visits

2,149,774 page views

17,455 clicks

2018/2019 Fall & Winter85,151 issue visits

1,511,842 page views

12,595 clicks

eGuide stats

• limitless geographic reach

• responsive web design (fits to any device)

• direct links to emails & websites

• shareable content via email & social networks

• trackable + measurable

• rich media like videos

eGuide perks

Advertise in our Recreation Vaughan eGuide



our advertising packages

digital only package

• static ad in eGuide• FREE web link

digital + print package

• static ad in eGuide• FREE web link• print ad in Guide

first-time only special

stroll

deadlines & file submission

stretchsprint

BESTVALUE

Full Page7.125” x 9.1875”no bleeds

Half PageV: 3.45” x 9.1875” H: 7.125” x 4.5”no bleedsVe

rtica

l (V)

Horizontal (H)

Quarter Page3.45” x 4.5”no bleeds

Covers8.125” x 10.625”

0.625” safety margin

0.125” bleeds

Embedded Video in eGuide $999• maximize exposure & boost SEO • available as stand-alone or add-on upgrade to any

static eGuide ad with stroll or sprint package• non-competitive ads only

Business Card3.45” x 2.125”no bleeds

Digital Back Cover Outside Back Cover

Inside Back Cover

Outside Back Cover

Inside Back Cover

Beside eGuide back cover

Advertising Deadlines

Fall & Winter

Spring & Summer

Artwork + payment by Jun 1 Nov 1

Published & distributed by Aug 1 Feb 1

File SubmissionPrint + digital: Ads are full colour CMYK. Press-ready PDF, EPS or JPG files at minimum 300dpi accepted. Video: FLV, F4V or MP4 format, <100MB & 300-700 kb/s.

Creative Services $100/hour New design or ad update. Fee includes two sets of edits (drafts). Original source files must be supplied if revising existing artwork.

Loyalty & Bundling Discount* 10%• if you purchase advertising in two issues

back-to-back• if you add-on a poster unit ad

(see our poster unit ad opportunities).* Discount applies to lower value item. Loyalty discount not applicable to Outside Back Cover; bundling discount available.

$1,400 $2,700

$800 $1,600

$425 $850

$225 $425

$3,500 $7,250

$4,750

All advertising fees include HST. 2020 specs & rates



advertise in our summer camps brochure

Summer Camps BrochureOutside Back Cover $3,000 8.125” x 10.625” + 0.125” bleeds 0.625” safety margin

• exclusive print + static digital ad • FREE web link

Advertising Deadlines

Summer Camps

Artwork + payment by Nov 1

Published & distributed by Feb 1

Creative Services $100/hour

New design or ad update. Fee includes 2 sets of edits (drafts). Original source files must be supplied if revising existing artwork.

Loyalty & Bundling Discount* 10%

• if you purchase advertising in 2 issues back-to-back

• if you add-on a poster unit ad

print7 months public exposure

5,000 print circulation

vaughan.ca/camps35,000 average annual visits

45,000 average annual page views

Distributed at Vaughan community centres, City Hall & Vaughan Celebrates events. Digital version available at:

vaughan.ca/campsPremium ad exclusivity on the back cover of our summer camps brochure.

2020 specs & ratesAll advertising fees include HST.

File submission: Ads are full colour CMYK. Press-ready PDF, EPS or JPG files at minimum 300dpi accepted.

* Discount applies to lower value item.

20,766 issue visits

380,500 page views 4,373 clicks

digital 2019 Summer



Maximum exposure in high-traffic areas, flexible terms.

• 8 community centres• 4 million+ visitors per year

our poster units

8

3

6

1

4

5

2

7

z Al Palladini 9201 Islington Avenue, Woodbridge

z Chancellor 350 Ansley Grove Road, Woodbridge

z Dufferin Clark 1441 Clark Avenue W, Concord

z Father E. Bulfon 8141 Martin Grove Road, Woodbridge

z Garnet A. Williams 501 Clark Avenue W, Thornhill

z Maple 10190 Keele Street, Maple

z North Thornhill 300 Pleasant Ridge Avenue, Thornhill

z Vellore Village 1 Villa Royale Avenue, Woodbridge

1

3

6

8

2

5

4

7

Creative Services $100/hour

New design or ad update. Fee includes two sets of edits (drafts). Original source files must be supplied if revising existing artwork.

Loyalty & Bundling Discount* 10%

• if you purchase two or more poster units• if you add-on a Recreation Vaughan guide or

eGuide ad package

All advertising fees include HST + FREE printing & installation.

File submission: Ads are full colour CMYK. Press-ready PDF, EPS or JPG files at minimum 300dpi accepted. Keep all essential text and logos within 1” from edges.

community centres

Advertise at our Community Centres

* Discount applies to lower value item.

2020 specs & rates

Poster Unit17” x 22” + 0.125” bleeds

1” safety margin

Lobby6 months $9001 year $1,400

Fitness Centre/Arena6 months $7251 year $1,200

We’re looking for NEW specialty recreation programs & workshops to run at Vaughan community centres.

To see what we already offer, view our Recreation Vaughan guide at

vaughan.ca/recreation

Have a cool program idea?Partner with Recreation Services!

To pitch an idea email [email protected]


Rec rea t ion Se rv i ce s | Rec rea t ion Vaughan Gu ide & Summer Camps B rochure

Advertising Agreement FormSubmit completed form electronically to [email protected] or mail to Attention: Recreation Services – Guide Advertising, Vaughan City Hall, Recreation Services, Level 300, 2141 Major Mackenzie Drive, Vaughan, ON L6A 1T1.

Contact Information

Organization/Company:

Contact Name:

Full Address:

Phone #: Email Address:

Advertisement Type

Stroll – digital only package Sprint – print + digital package Stretch

Edition & Ad Size(s) BackCover

FullPage

HalfPage

Quarter Page

Business Card

OutsideBack Cover

InsideBack Cover

Full Page

HalfPage

Quarter Page

Business Card

Embedded eGuide Video

Fall & Winter

Spring & Summer

Summer Camps Brochure

Direct web link address:

Artwork & Graphic Design Services New artwork to be submitted Use existing artwork as is Create new artwork for us Modify our existing artwork

This form may contain personal information as defined under the Municipal Freedom of Information and Protection of Privacy Act. This information is collected under the legal authority of the Municipal Act, 2001, S.O. 2001 c.25, as amended. This information will be used by the City of Vaughan and will become a part of Recreation Services files, where applicable. Questions regarding this collection may be directed to the Director of Recreation Services, City of Vaughan, 2141 Major Mackenzie Drive, Vaughan, Ontario L6A 1T1, 905.832.8500. By signing this agreement, I confirm my request for advertising placements as noted above. I acknowledge that I have received and understand the requirements, deadlines, terms and conditions provided.

Signature: Date:

Payment Information Total Payable $: ________________

Cheque payable to City of Vaughan Visa MasterCard American Express

Credit Card Authorization

Credit Card # Exp. -Print Cardholder’s Name: Signature:

Advertising Guidelines & Standards

Technical Requirements• Ads must be sized according to the

specifications outlined. Press-ready PDF, EPS or JPG file formats at a minimum of 300dpi accepted. Spot inks/colours will be automatically converted to CMYK (process).

• The City does not accept responsibility for photograph reproduction errors or copyright infringement. Review the quality of photos appearing in your ad. Please note: photographs on newsprint often appear 10-20% darker.

• Ad artwork (and original source files if applicable) must be submitted electronically to [email protected]

Guidelines & Placement• The City of Vaughan reserves the

right to refuse an ad that is deemed of unacceptable quality, unsuitable, inappropriate or of incorrect size.

• Ad placement in the Recreation Vaughan guide is at the discretion of the City of Vaughan.

• Ads containing registration forms, sponsorship names and/or coupons will not be accepted.

• Ad proofs are provided if it is created in-house by the City; otherwise, ads are deemed correct and printed as submitted. Submitted ads are not proofread for spelling, grammar or punctuation.

• Embedded eGuide video: non-competitive ads only. All advertising is subject to the approval of the City of Vaughan which is the sole and final arbiter in all matters relating to advertising acceptance.

Confirmation & Payment• A completed Advertising Agreement

Form must be submitted and received along with payment and final artwork by the established deadline date in order to secure advertising space.

• Payment is non-refundable.

Note: Ads become the property of the City of Vaughan. The City does not maintain ads on file for future placement; therefore, please retain a copy of the artwork for your records.

Rec rea t ion Se rv i ce s | Commun i t y Cent re Pos te r Un i t s

Advertising Agreement FormSubmit completed form electronically to [email protected] or mail to Attention: Recreation Services – Advertising, Vaughan City Hall, Recreation Services, Level 300, 2141 Major Mackenzie Drive, Vaughan, ON L6A 1T1.

Contact Information

Organization/Company:

Contact Name:

Full Address:

Phone #: Email Address:

Advertisement Type

Lobby Fitness/Arena Lobby Fitness/ArenaCommunity Centre/Term 6 months 1 year 6 months 1 year Community Centre/Term 6 months 1 year 6 months 1 year

Al Palladini Garnet A. Williams

Chancellor Maple

Dufferin Clark North Thornhill

Father E. Bulfon Vellore Village

Artwork & Graphic Design Services New artwork to be submitted Use existing artwork as is Create new artwork for us Modify our existing artwork

This form may contain personal information as defined under the Municipal Freedom of Information and Protection of Privacy Act. This information is collected under the legal authority of the Municipal Act, 2001, S.O. 2001 c.25, as amended. This information will be used by the City of Vaughan and will become a part of Recreation Services files, where applicable. Questions regarding this collection may be directed to the Director of Recreation Services, City of Vaughan, 2141 Major Mackenzie Drive, Vaughan, Ontario L6A 1T1, 905.832.8500. By signing this agreement, I confirm my request for advertising placements as noted above. I acknowledge that I have received and understand the requirements, deadlines, terms and conditions provided.

Signature: Date:

Payment Information Total Payable $: ________________

Cheque payable to City of Vaughan Visa MasterCard American Express

Credit Card Authorization

Credit Card # Exp. -Print Cardholder’s Name: Signature:

Advertising AgreementAdvertiser Responsibilities

• Subject to approval, artwork must be submitted electronically to the City of Vaughan (City) to [email protected].

• Ads must be sized according to the specifications outlined. Press-ready PDF, EPS or JPG file formats at a minimum of 300dpi accepted. Spot inks/colours will be automatically converted to CMYK (process).

• Ensure that the advertisement shall be in accordance with the City of Vaughan Advertising Standards Policy. It shall be the right of the City, at any time, to remove any advertising which in the sole opinion of the City, is not considered appropriate.

• Must submit payment at time of reservation. Ads must be provided to the City for placement no later than one (1) month from the payment reservation date. The ad space rental period as per agreement terms, will commence immediately upon receipt of the ad. Should the ad not be received within this time frame, the rental of the ad space shall automatically commence exactly one (1) month after the payment reservation date.

• The City reserves the right to extend the placement date of prepaid ads at its own discretion.

• Advertisers will be offered first right of refusal for renewals of existing ad location(s).

The City

• The City reserves the right to refuse an ad that is deemed unsuitable or of unacceptable quality.

• The City reserves the right to limit the number and variety of industry advertising categories within its facilities.

• The terms of this agreement are subject to change at the sole discretion of the City.

• Advertising space is on a first-come, first-served basis.

• The City will not assume liability for damaged or stolen ads, and is the sole responsibility of the advertiser to replace such.

• Fees are subject to change.

• Ads may be changed at the advertisers expense up to a maximum of 4 times per year.

• Additional ad changes above and beyond the above listed schedule are subject to a $25 charge plus applicable taxes.

City of Vaughan Advertising Standards Policy

In determining the acceptance of advertising within its facilities, the City of Vaughan is guided by the general principles embodied in the Canadian Code of Advertising Standards. Specifically:

a. The City of Vaughan will not accept advertising of questionable taste or which, in its sole discretion, is considered irritating in its style, content, or method of presentation.

b. Advertising must be free from offensive references involving racial or religious matters.

c. Material calling for the advocacy of, or opposition to, a political point of view, policy or action, is prohibited.

d. Material advocating the name of any political party and/or candidacy of an individual, etc. is prohibited.

e. Religious advertising which promotes a specific ideology, ethic point of view, policy or action, which, in the opinion of the City of Vaughan, might be deemed prejudicial to other religious groups or offensive to users of the City’s arenas, is not permitted.

f. Tobacco and alcohol advertising is not acceptable for display.

Non-competitive ads only. All advertising is subject to the approval of the City of Vaughan which is the sole and final arbiter in all matters relating to advertising acceptance.

recreation services - vaughan · 2020-05-04 · municipal act, 2001, s.o. 2001 c.25, as amended....

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